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Social Media for Consultants

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An exploration of the top 3 social networking sites and how they can be used to address and overcome the challenges faced by independent consultants.

An exploration of the top 3 social networking sites and how they can be used to address and overcome the challenges faced by independent consultants.

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Social Media for Consultants Social Media for Consultants Presentation Transcript

  • Social Media for Consultants Ricardo Guerrero Founder & CEO, Stwittergy.com & www.SocialMediaDynamo.com http://SlideShare.net/Stwittergy TM
  • Agenda
      • Introduction
      • Survey of Usage & Experience of Attendees
      • Challenges of Consulting: Can Social Media Really Help?
      • Overview of Major Social Media Channels
      • 4-step Process for Social Media Success
        • Monitor
        • Engage
        • Brand
        • Empower Evangelists
      • Q & A
    • Introduction
    View slide
  • Who?
    • Ricardo Guerrero (aka @ggroovin )
      • Entrepreneur:
        • SM strategy, implementation, & coaching: Social Media Dynamo
        • Founder & CEO: Stwittergy
      • At Dell (10 years):
        • Created most of Dell’s Twitter accounts, incl. @DellOutlet
        • See more: www.dell.com/twitter
      • Colombian-American:
        • Both? Neither?
    View slide
  • Stwittergy & Social Media Dynamo
    • Social Media Dynamo:
    • Not a “consultant,” but a Partner for SMBs to develop a measurable, sustainable, and effective social media presence
    • Stwittergy:
    • Helping Businesses use Twitter more effectively by identifying Influencers with whom to build relationships
    • My Social Media Story
  • SXSW Interactive 2007
    • Twitter was a TV with quirky little TXTs
  • How I Got Started
    • Created personal account: @ggroovin
    • Only 2 friends; thought “waste of time”
  • Reconsidering Twitter
    • Apr. 2007 NYTimes article made point: Twitter gives you a “social 6 th sense”
      • by the end of the article I wondered… could Twitter be used for marketing?
    • Survey
    • Challenges of Consulting:
    • Can Social Media Really Help?
  • Challenges of Solo Consulting
    • Challenges:
      • Finding more potential gigs
      • Closing more deals for work
      • Perception of value (& trust)
      • Lack of time / Over-commitment
      • Disagree? What’s your top challenge?
  • 3-min Brainstorming
    • How have you addressed challenges?
      • Finding more potential gigs
      • Closing more deals for work
      • Perception of value (& trust)
      • Lack of time / Over-commitment
  • Can Social Media Help?
    • Finding: Certainly possible
      • Monitoring/Listening as a way to find potential gigs
      • Potential sources:
        • LinkedIn groups – how many do you belong to?
        • Blogs & Twitter – Google Alerts? (geo-targeted?)
  • Can Social Media Help?
    • Closing: Very probable
      • Consultant “pitch” as a job interview
      • Important to get to know interviewer before?
      • Potential sources:
        • LinkedIn profile of potential client
        • Blogs & Twitter – If they have blog/Twitter account, can really get to know them
        • DON’T recommend: friending on Facebook
  • Can Social Media Help?
    • Perception: YES!
      • If you have the time for it, social media is like having a speaking event every day!
      • Advertising: “7 impressions” rule of thumb
      • Social media makes you more “reachable”
      • Relationship-building is easier = more trust
      • Potential sources:
        • LinkedIn & Twitter – Update your status much?
        • Blogs – Cadillac of “content marketing”
  • Can Social Media Help?
    • Time: Uh-oh…
      • This, not $, is the cost
      • Still, if the other challenges better addressed, is it worth it? Only you know.
      • “ Journey of 1,000 miles begins with a single step” – better to do a little bit consistently?
      • Potential solutions:
        • LinkedIn & Twitter – Link them with #in “hashtag”
        • Blogs – Posterous, Blogger, etc. post from mobile
    • Overview of Major Social Media/Networks
  • Comparing 4 Biggies of Social Media What each offers: Blog = Primary way to showcase your valuable content LinkedIn = Connecting with other business professionals Twitter = Bloggers and influencers, intimacy (cocktail) Facebook = Engagement between fans (pub)
    • 4-step Strategy for Social Media Marketing
  • Small & Large Biz Approach: MEBE™
    • Monitor:
      • Survey customer satisfaction
      • “ Poach” from competitors
      • Find potential leads
  • Small & Large Biz Approach: MEBE™
    • Engage:
      • Humanize brand
      • Build interested audience
  • Small & Large Biz Approach: MEBE™
    • Brand:
      • Satisfy audience wants/needs
      • Add impressions of your brand
  • Small & Large Biz Approach: MEBE™
    • Empower Evangelists:
      • Identify influencers & foster relationships with them so they will increase your visibility!
  • It’s ABOUT Relationships
    • Customers know you personally
    • You keep a close connection to your customers
    • Your business DEPENDS on that relationship…
    • Social media is all about relationships…
    • So, YOU have an advantage in social media!
  • Agenda
      • Introduction
      • Survey of Usage & Experience of Attendees
      • Challenges of Consulting: Can Social Media Really Help?
      • Overview of Major Social Media Channels
      • 4-step Process for Social Media Success
        • Monitor
        • Engage
        • Brand
        • Empower Evangelists
      • Q & A
  • Thank you!
    • Ricardo Guerrero
      • [email_address]
      • @ggroovin
      • www.SocialMediaDynamo.com
      • @SoMeDynamo
      • www.Stwittergy.com
      • @STWITT3RGY
      • 512.670.3456
      • www.SlideShare.net/Stwittergy