Social Media for Consultants

Social Media for Consultants Ricardo Guerrero Founder & CEO, Stwittergy.com & www.SocialMediaDynamo.com http://SlideShare.net/Stwittergy TM

Agenda
Introduction
Survey of Usage & Experience of Attendees
Challenges of Consulting: Can Social Media Really Help?
Overview of Major Social Media Channels
4-step Process for Social Media Success
Monitor
Engage
Brand
Empower Evangelists
Q & A

Introduction

Who?
Ricardo Guerrero (aka @ggroovin )
Entrepreneur:
SM strategy, implementation, & coaching: Social Media Dynamo
Founder & CEO: Stwittergy
At Dell (10 years):
Created most of Dell’s Twitter accounts, incl. @DellOutlet
See more: www.dell.com/twitter
Colombian-American:
Both? Neither?

Stwittergy & Social Media Dynamo
Social Media Dynamo:
Not a “consultant,” but a Partner for SMBs to develop a measurable, sustainable, and effective social media presence
Stwittergy:
Helping Businesses use Twitter more effectively by identifying Influencers with whom to build relationships

My Social Media Story

SXSW Interactive 2007
Twitter was a TV with quirky little TXTs

How I Got Started
Created personal account: @ggroovin
Only 2 friends; thought “waste of time”

Reconsidering Twitter
Apr. 2007 NYTimes article made point: Twitter gives you a “social 6 th sense”
by the end of the article I wondered… could Twitter be used for marketing?

Survey
Challenges of Consulting:
Can Social Media Really Help?

Challenges of Solo Consulting
Challenges:
Finding more potential gigs
Closing more deals for work
Perception of value (& trust)
Lack of time / Over-commitment
Disagree? What’s your top challenge?

3-min Brainstorming
How have you addressed challenges?
Finding more potential gigs
Closing more deals for work
Perception of value (& trust)
Lack of time / Over-commitment

Can Social Media Help?
Finding: Certainly possible
Monitoring/Listening as a way to find potential gigs
Potential sources:
LinkedIn groups – how many do you belong to?
Blogs & Twitter – Google Alerts? (geo-targeted?)

Closing: Very probable
Consultant “pitch” as a job interview
Important to get to know interviewer before?
Potential sources:
LinkedIn profile of potential client
Blogs & Twitter – If they have blog/Twitter account, can really get to know them
DON’T recommend: friending on Facebook

Perception: YES!
If you have the time for it, social media is like having a speaking event every day!
Advertising: “7 impressions” rule of thumb
Social media makes you more “reachable”
Relationship-building is easier = more trust
Potential sources:
LinkedIn & Twitter – Update your status much?
Blogs – Cadillac of “content marketing”

Time: Uh-oh…
This, not $, is the cost
Still, if the other challenges better addressed, is it worth it? Only you know.
“ Journey of 1,000 miles begins with a single step” – better to do a little bit consistently?
Potential solutions:
LinkedIn & Twitter – Link them with #in “hashtag”
Blogs – Posterous, Blogger, etc. post from mobile

Overview of Major Social Media/Networks

Comparing 4 Biggies of Social Media What each offers: Blog = Primary way to showcase your valuable content LinkedIn = Connecting with other business professionals Twitter = Bloggers and influencers, intimacy (cocktail) Facebook = Engagement between fans (pub)

4-step Strategy for Social Media Marketing

Small & Large Biz Approach: MEBE™
Monitor:
Survey customer satisfaction
“ Poach” from competitors
Find potential leads

Engage:
Humanize brand
Build interested audience

Brand:
Satisfy audience wants/needs
Add impressions of your brand

Empower Evangelists:
Identify influencers & foster relationships with them so they will increase your visibility!

It’s ABOUT Relationships
Customers know you personally
You keep a close connection to your customers
Your business DEPENDS on that relationship…
Social media is all about relationships…
So, YOU have an advantage in social media!

Agenda
Introduction
Survey of Usage & Experience of Attendees
Challenges of Consulting: Can Social Media Really Help?
Overview of Major Social Media Channels
4-step Process for Social Media Success
Monitor
Engage
Brand
Empower Evangelists
Q & A

Thank you!
Ricardo Guerrero
[email_address]
@ggroovin
www.SocialMediaDynamo.com
@SoMeDynamo
www.Stwittergy.com
@STWITT3RGY
512.670.3456
www.SlideShare.net/Stwittergy

Social Media for Consultants

by Stwittergy on Mar 07, 2011

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Social Media for Consultants — Presentation Transcript