Social Media for Consultants

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An exploration of the top 3 social networking sites and how they can be used to address and overcome the challenges faced by independent consultants.

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Social Media for Consultants

  1. 1. Social Media for Consultants Ricardo Guerrero Founder & CEO, Stwittergy.com & www.SocialMediaDynamo.com http://SlideShare.net/Stwittergy TM
  2. 2. Agenda <ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Survey of Usage & Experience of Attendees </li></ul></ul><ul><ul><li>Challenges of Consulting: Can Social Media Really Help? </li></ul></ul><ul><ul><li>Overview of Major Social Media Channels </li></ul></ul><ul><ul><li>4-step Process for Social Media Success </li></ul></ul><ul><ul><ul><li>Monitor </li></ul></ul></ul><ul><ul><ul><li>Engage </li></ul></ul></ul><ul><ul><ul><li>Brand </li></ul></ul></ul><ul><ul><ul><li>Empower Evangelists </li></ul></ul></ul><ul><ul><li>Q & A </li></ul></ul>
  3. 3. <ul><li>Introduction </li></ul>
  4. 4. Who? <ul><li>Ricardo Guerrero (aka @ggroovin ) </li></ul><ul><ul><li>Entrepreneur: </li></ul></ul><ul><ul><ul><li>SM strategy, implementation, & coaching: Social Media Dynamo </li></ul></ul></ul><ul><ul><ul><li>Founder & CEO: Stwittergy </li></ul></ul></ul><ul><ul><li>At Dell (10 years): </li></ul></ul><ul><ul><ul><li>Created most of Dell’s Twitter accounts, incl. @DellOutlet </li></ul></ul></ul><ul><ul><ul><li>See more: www.dell.com/twitter </li></ul></ul></ul><ul><ul><li>Colombian-American: </li></ul></ul><ul><ul><ul><li>Both? Neither? </li></ul></ul></ul>
  5. 5. Stwittergy & Social Media Dynamo <ul><li>Social Media Dynamo: </li></ul><ul><li>Not a “consultant,” but a Partner for SMBs to develop a measurable, sustainable, and effective social media presence </li></ul><ul><li>Stwittergy: </li></ul><ul><li>Helping Businesses use Twitter more effectively by identifying Influencers with whom to build relationships </li></ul>
  6. 6. <ul><li>My Social Media Story </li></ul>
  7. 7. SXSW Interactive 2007 <ul><li>Twitter was a TV with quirky little TXTs </li></ul>
  8. 8. How I Got Started <ul><li>Created personal account: @ggroovin </li></ul><ul><li>Only 2 friends; thought “waste of time” </li></ul>
  9. 9. Reconsidering Twitter <ul><li>Apr. 2007 NYTimes article made point: Twitter gives you a “social 6 th sense” </li></ul><ul><ul><li>by the end of the article I wondered… could Twitter be used for marketing? </li></ul></ul>
  10. 10. <ul><li>Survey </li></ul><ul><li>Challenges of Consulting: </li></ul><ul><li>Can Social Media Really Help? </li></ul>
  11. 11. Challenges of Solo Consulting <ul><li>Challenges: </li></ul><ul><ul><li>Finding more potential gigs </li></ul></ul><ul><ul><li>Closing more deals for work </li></ul></ul><ul><ul><li>Perception of value (& trust) </li></ul></ul><ul><ul><li>Lack of time / Over-commitment </li></ul></ul><ul><ul><li>Disagree? What’s your top challenge? </li></ul></ul>
  12. 12. 3-min Brainstorming <ul><li>How have you addressed challenges? </li></ul><ul><ul><li>Finding more potential gigs </li></ul></ul><ul><ul><li>Closing more deals for work </li></ul></ul><ul><ul><li>Perception of value (& trust) </li></ul></ul><ul><ul><li>Lack of time / Over-commitment </li></ul></ul>
  13. 13. Can Social Media Help? <ul><li>Finding: Certainly possible </li></ul><ul><ul><li>Monitoring/Listening as a way to find potential gigs </li></ul></ul><ul><ul><li>Potential sources: </li></ul></ul><ul><ul><ul><li>LinkedIn groups – how many do you belong to? </li></ul></ul></ul><ul><ul><ul><li>Blogs & Twitter – Google Alerts? (geo-targeted?) </li></ul></ul></ul>
  14. 14. Can Social Media Help? <ul><li>Closing: Very probable </li></ul><ul><ul><li>Consultant “pitch” as a job interview </li></ul></ul><ul><ul><li>Important to get to know interviewer before? </li></ul></ul><ul><ul><li>Potential sources: </li></ul></ul><ul><ul><ul><li>LinkedIn profile of potential client </li></ul></ul></ul><ul><ul><ul><li>Blogs & Twitter – If they have blog/Twitter account, can really get to know them </li></ul></ul></ul><ul><ul><ul><li>DON’T recommend: friending on Facebook </li></ul></ul></ul>
  15. 15. Can Social Media Help? <ul><li>Perception: YES! </li></ul><ul><ul><li>If you have the time for it, social media is like having a speaking event every day! </li></ul></ul><ul><ul><li>Advertising: “7 impressions” rule of thumb </li></ul></ul><ul><ul><li>Social media makes you more “reachable” </li></ul></ul><ul><ul><li>Relationship-building is easier = more trust </li></ul></ul><ul><ul><li>Potential sources: </li></ul></ul><ul><ul><ul><li>LinkedIn & Twitter – Update your status much? </li></ul></ul></ul><ul><ul><ul><li>Blogs – Cadillac of “content marketing” </li></ul></ul></ul>
  16. 16. Can Social Media Help? <ul><li>Time: Uh-oh… </li></ul><ul><ul><li>This, not $, is the cost </li></ul></ul><ul><ul><li>Still, if the other challenges better addressed, is it worth it? Only you know. </li></ul></ul><ul><ul><li>“ Journey of 1,000 miles begins with a single step” – better to do a little bit consistently? </li></ul></ul><ul><ul><li>Potential solutions: </li></ul></ul><ul><ul><ul><li>LinkedIn & Twitter – Link them with #in “hashtag” </li></ul></ul></ul><ul><ul><ul><li>Blogs – Posterous, Blogger, etc. post from mobile </li></ul></ul></ul>
  17. 17. <ul><li>Overview of Major Social Media/Networks </li></ul>
  18. 18. Comparing 4 Biggies of Social Media What each offers: Blog = Primary way to showcase your valuable content LinkedIn = Connecting with other business professionals Twitter = Bloggers and influencers, intimacy (cocktail) Facebook = Engagement between fans (pub)
  19. 19. <ul><li>4-step Strategy for Social Media Marketing </li></ul>
  20. 20. Small & Large Biz Approach: MEBE™ <ul><li>Monitor: </li></ul><ul><ul><li>Survey customer satisfaction </li></ul></ul><ul><ul><li>“ Poach” from competitors </li></ul></ul><ul><ul><li>Find potential leads </li></ul></ul>
  21. 21. Small & Large Biz Approach: MEBE™ <ul><li>Engage: </li></ul><ul><ul><li>Humanize brand </li></ul></ul><ul><ul><li>Build interested audience </li></ul></ul>
  22. 22. Small & Large Biz Approach: MEBE™ <ul><li>Brand: </li></ul><ul><ul><li>Satisfy audience wants/needs </li></ul></ul><ul><ul><li>Add impressions of your brand </li></ul></ul>
  23. 23. Small & Large Biz Approach: MEBE™ <ul><li>Empower Evangelists: </li></ul><ul><ul><li>Identify influencers & foster relationships with them so they will increase your visibility! </li></ul></ul>
  24. 24. It’s ABOUT Relationships <ul><li>Customers know you personally </li></ul><ul><li>You keep a close connection to your customers </li></ul><ul><li>Your business DEPENDS on that relationship… </li></ul><ul><li>Social media is all about relationships… </li></ul><ul><li>So, YOU have an advantage in social media! </li></ul>
  25. 25. Agenda <ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Survey of Usage & Experience of Attendees </li></ul></ul><ul><ul><li>Challenges of Consulting: Can Social Media Really Help? </li></ul></ul><ul><ul><li>Overview of Major Social Media Channels </li></ul></ul><ul><ul><li>4-step Process for Social Media Success </li></ul></ul><ul><ul><ul><li>Monitor </li></ul></ul></ul><ul><ul><ul><li>Engage </li></ul></ul></ul><ul><ul><ul><li>Brand </li></ul></ul></ul><ul><ul><ul><li>Empower Evangelists </li></ul></ul></ul><ul><ul><li>Q & A </li></ul></ul>
  26. 26. Thank you! <ul><li>Ricardo Guerrero </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>@ggroovin </li></ul></ul><ul><ul><li>www.SocialMediaDynamo.com </li></ul></ul><ul><ul><li>@SoMeDynamo </li></ul></ul><ul><ul><li>www.Stwittergy.com </li></ul></ul><ul><ul><li>@STWITT3RGY </li></ul></ul><ul><ul><li>512.670.3456 </li></ul></ul><ul><ul><li>www.SlideShare.net/Stwittergy </li></ul></ul>

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