How to Use Social Media Effectively for Business

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How can social media address the challenges business people face?

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How to Use Social Media Effectively for Business

  1. 1. TM How to Use Social Media Effectively for Business Ricardo Guerrero Founder & CEO, Stwittergy.com & Chief Buzz Generator, SocialMediaDynamo.comTM http://SlideShare.net/Stwittergy #SM4Biz www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  2. 2. Agenda– Introduction– The “Big 3”… LinkedIn, Facebook & Twitter– Challenges for Business Owners: Can Social Media Really Help?– 4 Steps for Starting Social Media Marketing–Q&A TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  3. 3. IntroductionTM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  4. 4. Who?Ricardo Guerrero (aka @ggroovin) – Entrepreneur: • SM strategy, implementation & coaching: Social Media Dynamo • Founder & CEO: Stwittergy • Manager, Engagement: WCG – At Dell (10 years): • Created most of Dell’s Twitter accounts, including @DellOutlet • See more: www.dell.com/twitter – Colombian-American TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  5. 5. The “Big 3”…LinkedIn, Facebook & Twitter TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  6. 6. Big 3 Tic-Tac-Toe• Where do the icons/images go? – Match each to Twitter, Facebook or LinkedIn TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  7. 7. Big 3 Tic-Tac-ToeLinkedIn Facebook Twitter TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  8. 8. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Cocktail Party TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  9. 9. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Cocktail Pub Party TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  10. 10. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  11. 11. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party ProfessionalConnections: Network TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  12. 12. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party Professional FriendsConnections: Network & Family TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  13. 13. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party Professional Friends InfluencersConnections: Network & Family & Others TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  14. 14. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party Professional Friends InfluencersConnections: Network & Family & OthersUsage: Radio TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  15. 15. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party Professional Friends InfluencersConnections: Network & Family & OthersUsage: “Snail mail” Radio TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  16. 16. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party Professional Friends InfluencersConnections: Network & Family & Others Groups &Usage: Answers “Snail mail” Radio TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  17. 17. Big 3 Tic-Tac-Toe LinkedIn Facebook TwitterFunction: Business Cocktail Pub Networking Party Professional Friends InfluencersConnections: Network & Family & Others Groups &Usage: Answers “Snail mail” Radio TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  18. 18. Challenges for Businesses:Can Social Media Really Help? TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  19. 19. Top Challenges for Businesses• Find more potential clients• Close more deals/sales• Perception of value (& trust)• Lack of time / over-commitment – Disagree? What’s your top challenge? TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  20. 20. Can Social Media Help?• Find clients: Certainly possible – Monitoring/Listening as a way to find potential customers (steal from competitors?) – Potential sources: • LinkedIn groups – how many do you belong to? • Blogs & Twitter – Google Alerts? (geo-targeted?) • Answers – LinkedIn or Yahoo – Unlikely source: Facebook (competitors’ pgs?) TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  21. 21. Can Social Media Help?• Close deals/sales: Very probable – Every “pitch” is a job interview – Important to get to know interviewer before? – Potential sources: • LinkedIn & Facebook profiles of potential client • Blogs & Twitter – If they have blog/Twitter, can really get to know them personally – Not recommended: “friending” on Facebook TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  22. 22. Can Social Media Help?• Perception of value (& trust): YES! – Social media = a speaking event every day – Advertising: “7 impressions” rule of thumb – Social media makes you more “reachable” – Relationship-building is easier = more trust – Potential sources: • LinkedIn & Twitter – Update your status much? • Facebook Page – Interaction, Cust. community? • Blogs – Cadillac of “content marketing” TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  23. 23. Can Social Media Help?• Time: Uh-oh… – Time, not $, is the cost – Still, if the other challenges are better addressed, is it worth it? – “Journey of 1K miles begins w/ a single step” – Potential solutions (i.e. tools): • Manage multiple networks – Hootsuite (free), etc. • Content curation – Google Alerts & Reader • Post fr phone – Buffer (bit.ly/RGbuffer), Seesmic Ping • Blog fr phone – Tumblr, WordPress, Blogger, etc. TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  24. 24. 4 Steps for StartingSocial Media Marketing: M.E.B.E.™ TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  25. 25. Small & Large Biz Approach: MEBE™• Monitor: – Hear customers who are (dis)satisfied – “Poach” customers from competitors – Find other potential leads TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  26. 26. Small & Large Biz Approach: MEBE™• Engage: – Humanize/personalize your brand – Build interested audience TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  27. 27. Small & Large Biz Approach: MEBE™• Brand: – Satisfy audience wants/needs – Add impressions of your brand TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  28. 28. Small & Large Biz Approach: MEBE™• Empower Evangelists: – Identify influencers & foster relationships to increase your visibility & become influencer! 3K Twitter 1K LinkedIn GAHCC 1.4K Twitter 1.7K FB Likes 10.7K Twitter <500 LinkedIn 2.6K Facebook <150 Google+ 500+ LinkedIn TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  29. 29. ConclusionTM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  30. 30. It’s About RELATIONSHIPS• Customers can get to know you personally• Form stronger tie to your business through you• …increases trust• …can potentially bring more leads, sales, loyalty• Relationships are at the core of much business• Social media is all about relationships! TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo
  31. 31. Thank you! Ricardo GuerreroRG@SocialMediaDynamo.com @ggroovinwww.SocialMediaDynamo.com@SMDynamo (SM News feed) www.Stwittergy.com @STWITT3RGY 512.670.3456 www.SlideShare.net/Stwittergy TM www.SocialMediaDynamo.com #SM4Biz @ggroovin | @SMDynamo

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