How to Use Social Media Effectively for Business

How to Use Social Media Effectively for Business Ricardo Guerrero Founder & CEO, Stwittergy.com & Chief Buzz Generator, SocialMediaDynamo.com http://SlideShare.net/Stwittergy TM #SM4Biz

Agenda
Introduction
How do LinkedIn, Facebook & Twitter differ?
Challenges for Business Owners: Can Social Media Really Help?
4-Step Strategy for Social Media Marketing
Q & A

Introduction

Who?
Ricardo Guerrero (aka @ggroovin )
Entrepreneur:
SM strategy, implementation & coaching: Social Media Dynamo
Founder & CEO: Stwittergy
At Dell (10 years):
Created most of Dell’s Twitter accounts, including @DellOutlet
See more: www.dell.com/twitter
Colombian-American:
Both? Neither?

Stwittergy & Social Media Dynamo
Social Media Dynamo:
Not a “consultant,” but a Partner for SMBs to develop a measurable, sustainable, and effective social media presence
Stwittergy:
Helping Businesses use Twitter more effectively by identifying Influencers
with whom to build relationships

Differences between LinkedIn, Facebook & Twitter

LinkedIn vs. Facebook vs. Twitter
LinkedIn: professional businesspeople
B2Bs should focus SM effort here first
Facebook: those you care about
Gives those who care about your biz a reason to interact & share on your FB Page
Twitter: everybody else (influencers!)
Meet people; be where people can find you

Approach to Twitter vs. FB vs. LI
Twitter: like the radio
“ Broadcast medium,” not interactive to group
Ephemeral, time-sensitive updates
Facebook: like “snail mail”
People process every message from friends
LinkedIn: more than just your resume
Groups, Answers = opportunities to connect

Challenges for
Businesses:
Can Social Media Really Help?

Top Challenges for Businesses
Find more potential clients
Close more deals/sales
Perception of value (& trust)
Lack of time / Over-commitment
Disagree? What’s your top challenge?

Can Social Media Help?
Find clients: Certainly possible
Monitoring/Listening as a way to find potential customers
Potential sources:
LinkedIn groups – how many do you belong to?
Blogs & Twitter – Google Alerts? (geo-targeted?)
Answers – LinkedIn or Yahoo
Unlikely source: Facebook

Close deals/sales: Very probable
Every “pitch” is a job interview
Important to get to know interviewer before?
Potential sources:
LinkedIn profile of potential client
Blogs & Twitter – If they have blog/Twitter account, can really get to know them
Not recommended: “friending” on Facebook

Perception of value (& trust): YES!
How would you like to have a speaking event every day? Social media is like that!
Advertising: “7 impressions” rule of thumb
Social media makes you more “reachable”
Relationship-building is easier = more trust
Potential sources:
LinkedIn & Twitter – Update your status much?
Blogs – Cadillac of “content marketing”

Time: Uh-oh…
Time, not $, is the cost
Still, if the other challenges better addressed, is it worth it? Only you know.
“ Journey of 1,000 miles begins with a single step” – better to do a little bit consistently?
Potential solutions:
LinkedIn & Twitter – Link them with #in “hashtag”
Blogs – Posterous, Blogger, etc. post from mobile

4-step Strategy for Social Media Marketing

Small & Large Biz Approach: MEBE™
Monitor:
Survey customer satisfaction
“ Poach” from competitors
Find potential leads

Engage:
Humanize brand
Build interested audience

Brand:
Satisfy audience wants/needs
Add impressions of your brand

Empower Evangelists:
Identify influencers & foster relationships with them so they will increase your visibility!

Conclusion

It’s About RELATIONSHIPS
Customers can get to know you personally
This forms a stronger tie to your business through you
… which increases trust
… and can potentially bring more leads, sales, loyalty
Relationships are at the core of much business, and social media is all about relationships!

Agenda
Introduction
Who am I?
How do LinkedIn, Facebook & Twitter differ?
Challenges for Business Owners: Can Social Media Really Help?
4-Step Strategy for Social Media Marketing
Q & A

Twitter for Business Training
Social Media Ambassadors of the Greater Austin Hispanic Chamber of Commerce present:
“ Tuesday Tech Talk ” 3rd Tues of each month
June 21, Ricardo Guerrero will speak on “ Twitter for Business ”
8-9:30am at Economic Business Growth Incubator (EGBI) 1144 Airport Blvd. Suite 260 (at Oak Springs Dr.)
$5 for non-members of GAHCC
Register at http://gahcc.org (Follow on Twitter: @gahcc or Facebook Page or LinkedIn Group)

Thank you!
Ricardo Guerrero
[email_address]
@ggroovin
www.SocialMediaDynamo.com
@SoMeDynamo
www.Stwittergy.com
@STWITT3RGY
512.670.3456
www.SlideShare.net/Stwittergy

How to Use Social Media Effectively for Business

by Stwittergy on May 19, 2011

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