May 2009

MAY 15, 2009 THE BOOBOX VENDS FREE SAMPLES
VOLUME 5 ://: ISSUE 5
BEN & JERRY’S SEEKS
CROWD-SOURCED ICE
CREAM FLAVOR
SUNCHIPS ROLLING OUT COMPOSTABLE PACKAGE
Ben & Jerry’s is allowing
consumers to go online and
invent a new ice cream
flavor. The online interface
houses all available
ingredients for the ice cream
base, chunks and swirls.
Users construct their own
recipes and then can
customize their tub with an
uploaded photo. One of
these crowd-sourced recipes
will go into production in
2010.

BUILDING ICE CREAM SANDWICHES LIKE HAUTE ARCHITECTURE
STARBUCKS RUNS MOBILE
COUPON LOYALTY
PROGRAM
PEPSI BRINGS BACK RETRO LABELS AND INGREDIENTS

FRITO-LAY PITCHES LAY’S POTATO CHIPS AS LOCALLY MADE
KELLOGG RUNS MMS
CAMPAIGN FOR CEREAL
RECIPES
MORE DORITOS, TOSTITOS AND CHEETOS, OH MY!