July 2010
JULY 15, 2010           7-ELEVEN LURES SNACKING GAMERS WITH VIRTUAL GOODS
  VOLUME 6 ://: ISSUE 7




PEPSICO SEEKS MEDIA
...
DREYER’S ICE CREAM ADDS MOBILE TO THE MARKETING MIX




NEW BEN & JERRY’S
FLAVORS DEBUT AT
TARGET, TASTE LIKE
VOLUTEERING
...
KLONDIKE MULTISCREEN EFFORT TAPS MOBILE TO
                         ENGAGE CONSUMERS




MARS ADDS A PRETZEL TO
M&M’S



 ...
Snacking Trend Tracker July 2010
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Snacking Trend Tracker July 2010

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This is the July 2010 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for July. For more information or back issues, visit www.luckie.com

Published in: Business, Self Improvement
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Snacking Trend Tracker July 2010

  1. 1. July 2010
  2. 2. JULY 15, 2010 7-ELEVEN LURES SNACKING GAMERS WITH VIRTUAL GOODS VOLUME 6 ://: ISSUE 7 PEPSICO SEEKS MEDIA STARTUPS FOR PEPSICO10 MAKE YOUR OWN CANDY AT HERSHEY’S CHOCOLATE WORLD
  3. 3. DREYER’S ICE CREAM ADDS MOBILE TO THE MARKETING MIX NEW BEN & JERRY’S FLAVORS DEBUT AT TARGET, TASTE LIKE VOLUTEERING KETTLE BRAND CHIPS LAUNCHES “LOUD FOOD CLUB”
  4. 4. KLONDIKE MULTISCREEN EFFORT TAPS MOBILE TO ENGAGE CONSUMERS MARS ADDS A PRETZEL TO M&M’S WHY DO CONSUMERS VISIT CPG WEBSITES?

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