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Generational News & Views October 2009
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Generational News & Views October 2009

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This is the October 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, …

This is the October 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com


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  • 1. October 2009
  • 2. OCTOBER 30, 2009 VOLUME 5 ://: ISSUE 10 GENERAL MILLS PARTNERS WITH YAHOO FOR “VITALITY” BOOMERS: POPULATION: GENERATIONAL INSIGHT: NEW BOOK ENCOURAGES BOOMERS TO BRAND THEMSELVES
  • 3. EDUCATIONAL TRAVEL OPPORTUNITIES BOOMING FOR 50-PLUS CROWD THE FLASHIONISTA REPORT MORE PROTECTION AGAINST LAYOFFS FOR OLDER WORKERS
  • 4. INTERACTIVE BOOKS SURE TO KEEP XER PARENTS HAPPY GENERATION X: POPULATION: AROMATHERAPY TEDDY STIMULATES TODDLERS’ SLEEP GENERATIONAL INSIGHT:
  • 5. TARGETING WORKING MOMS? CATCH ’EM ON THE RUN NEW APP TARGETS ON-THE-GO HEALTH- CONSCIOUS MOMS BABYGLOW CLOTHING LETS PARENTS KNOW WHEN BABY HAS A FEVER
  • 6. ARBY’S DRIVES GEN Y ONLINE CHATTER GENERATION Y: POPULATION: MILLENNIALS TREAT INVESTING AS ANOTHER COOL APP GENERATIONAL INSIGHT:
  • 7. MILLENNIAL WARRIORS ENTER THE HEALTH CARE FIGHT SOLES4SOULS TARGETS YOUNG ADULTS WITH SMS DONATION CAMPAIGN IRS’ GEN Y MOBILE CAMPAIGN SEES 30% OPT-IN