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Generational News & Views May 2010

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This is the May 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please …

This is the May 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

Published in: Business, Technology

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  • 1. May 2010
  • 2. May 31, 2010 VOLUME 6 ://: ISSUE 5 BEDTIME STORYTELLING FOR THE DIGITAL GRANDPARENT BOOMERS: SUNSET DAZE: WHERE FRISKY RETIREES GET REAL POPULATION: GENERATIONAL INSIGHT:
  • 3. ELATIONS LEVERAGES BOOMERS’ FACEBOOK USAGE P&G, NBC DIGITAL CREATE NETWORK OF BOOMER VERTICALS MATURE MODELS STRUT THEIR STUFF
  • 4. PAMPERS’ MOTHER OF ALL IPAD APPS GENERATION X: POPULATION: MY GYM USES MOBILE TO FIGHT CHILDHOOD OBESITY GENERATIONAL INSIGHT:
  • 5. AFFLUENT GEN X/Y HIKE PRIVATE LABEL SALES TWIN OUTFITS THAT DON’T QUITE MATCH NEW MAGAZINE GIVES CHILDHOOD OBESITY THE CHOPCHOP
  • 6. BRANDS STRIVE TO REACH THE YOUTH MARKET GENERATION Y: POPULATION: SCHOOL YEARBOOKS, PERSONALIZED FOR EACH STUDENT GENERATIONAL INSIGHT: 56% of men 18-25 live with their parents 48% of women 18-25 live with their parents 68% regret that they hadn’t saved up an emergency cash fund 43% say they wish they hadn’t amassed so much credit card debt Sources: Pew Center, U.S. Census and MetLife Survey
  • 7. PLASTIC CHIPS CARRY AN ONLINE MESSAGE AMONG GEN Y AFFLUENTS: CHANNEL, BMW TOP BRANDS MERCEDES GOES B-SCHOOL TO LEARN FROM MILLENNIALS