This is the July 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. July 2010

2. JULY 30, 2010
VOLUME 6 ://: ISSUE 7 GENEALOGICAL TOURISM BOOMS AMONG BOOMERS
BOOMERS:
POPULATION:
WALT DISNEY WORLD BUILDS HOUSES FOR BOOMERS
GENERATIONAL INSIGHT:

3. THERE’S MONEY TO BE MADE IN WOMEN’S JEANS THAT
NIELSEN: TIME TO FIT MIDDLE-AGE HIPS WHILE STILL LOOKING COOL
RECOMMIT TO BOOMERS
OLDER, AFFLUENT ADULTS SEEK ALT PAIN RELIEF

4. TARGET WANTS YOU TO FRIEND THEIR SWEATERS
GENERATION X:
POPULATION:
PAMPERS TURNS BABIES INTO FASHIONISTAS ONE
GENERATIONAL INSIGHT:
DIAPER AT A TIME

5. GAIA ONLINE LAUNCHES GULF CLEANUP FUNDRAISER
P&G MAKES A SPLASH IN
DRY CLEANING
GETTING DAD TO DO DIAPER (BUYING) DUTY

6. STATE FARM TARGETS GEN Y WITH “MAGIC JINGLE”
GENERATION Y:
POPULATION:
GENERATIONAL INSIGHT:
COLLEGE ENROLLMENT IS UP, BUT SO IS DROPOUT RATE
picture.

7. EVENFLO VIDS INJECT HUMOR INTO GEN Y PARENTING
TOMMY HILFIGER TO
RECONNECT WITH
TWENTY-SOMETHINGS
WITH A NEW LINE
GEN Y UNPLUGS CABLE TV