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Generational News & Views July 2010

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This is the July 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, …

This is the July 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

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  • 1. July 2010
  • 2. JULY 30, 2010 VOLUME 6 ://: ISSUE 7 GENEALOGICAL TOURISM BOOMS AMONG BOOMERS BOOMERS: POPULATION: WALT DISNEY WORLD BUILDS HOUSES FOR BOOMERS GENERATIONAL INSIGHT:
  • 3. THERE’S MONEY TO BE MADE IN WOMEN’S JEANS THAT NIELSEN: TIME TO FIT MIDDLE-AGE HIPS WHILE STILL LOOKING COOL RECOMMIT TO BOOMERS OLDER, AFFLUENT ADULTS SEEK ALT PAIN RELIEF
  • 4. TARGET WANTS YOU TO FRIEND THEIR SWEATERS GENERATION X: POPULATION: PAMPERS TURNS BABIES INTO FASHIONISTAS ONE GENERATIONAL INSIGHT: DIAPER AT A TIME
  • 5. GAIA ONLINE LAUNCHES GULF CLEANUP FUNDRAISER P&G MAKES A SPLASH IN DRY CLEANING GETTING DAD TO DO DIAPER (BUYING) DUTY
  • 6. STATE FARM TARGETS GEN Y WITH “MAGIC JINGLE” GENERATION Y: POPULATION: GENERATIONAL INSIGHT: COLLEGE ENROLLMENT IS UP, BUT SO IS DROPOUT RATE picture.
  • 7. EVENFLO VIDS INJECT HUMOR INTO GEN Y PARENTING TOMMY HILFIGER TO RECONNECT WITH TWENTY-SOMETHINGS WITH A NEW LINE GEN Y UNPLUGS CABLE TV

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