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Five Types of Social Media Advisors
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Five Types of Social Media Advisors

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When you need some help understanding or doing social media, here are some types of experts you can turn to.

When you need some help understanding or doing social media, here are some types of experts you can turn to.

Published in: Business, Technology

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Transcript

  • 1. 5 types of
    Social Media
    advisors
  • 2. We need some help with social media!
    The advice you get will depend on who you ask…
  • 3. Type: Guru
    The Motto:
  • 4. PROS:Guru
    Puts on an amazing show!
    Love the energy!
    Who needs caffeine?
    Up-to-datewithlatesttactics
  • 5. CONS:Guru
    Probably does not understand our business
    “Proven strategies” can be just unproven gimmicks
    Solutions may not be practically applied
  • 6. BEST USE: Guru
    Use when you need a crash course in knowing what’s “possibly possible” with social media!
  • 7. The Motto:
  • 8. PROS: Social Celeb
    Creative!
    Relentless!
    Inspirational!
  • 9. CONS: Social Celeb
    Hard to replicate the “it” they possess
    Is their approach sustainable in our business?
  • 10. BEST USE: Social Celeb
    When you need to be reminded about the magic that can happen with social media.
  • 11. The Cons?
    The Motto:
  • 12. PROS: Tech Insider
    Know about trends
    Fact-rich “techspertise”
    Potentiallya powerful or insightful partner
  • 13. CONS: Tech Insider
    Can have a tendency to “overpromise”
    Case studies often superficial
    Tendency to use jargon
    Solutions in search of problems
  • 14. BEST USE: Tech Insider
    Use when you want to “get out in front” of the curve…
  • 15. Type: Management Consultant
    The Motto:
  • 16. PROS: Consultant
    Wow. An adult in the room!
    Has C-Suite “cred”
    Helps organization align social media with big corporate objectives.
  • 17. CONS: Consultant
    Not sure if he even tweets!
    The hourly rate!
    Can be too easily dismissive of perceived “flakiness” of social media metrics and value
  • 18. BEST USE: Consultant
    Use when your organization is ready to move from a piecemeal approach with social media to something that is more integrated throughout.
  • 19. Type: Agency Guy
    The Motto:
  • 20. PROS: Agency Guy
    Understand media AND content
    Track records.
    Impressive portfolios.
  • 21. CONS: Agency Guy
    Ironically, “big agencies” may not really “get” social media
    Way more tuned to the benefits of social media than the costs
    Can not always mesh metrics they are familiar with to metrics C-suite holds dearest
  • 22. BEST USE: Agency Guy
    Use when you need to integrate social media within larger marketing mix.
  • 23. We Hope that Helped “a Bit”!
    www.strategicbit.comenewsletter@strategicbit
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