7 Common Social Media Mistakes made by B2B Business

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Some common mistakes that smart people make when doing social media and what can be done about it.

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7 Common Social Media Mistakes made by B2B Business

  1. 1. commonSOCIAL MEDIA MISTAKES Smart B2B Business People Make All the Time and What To Do About It
  2. 2. MISTAKE THINKING YOUR NETWORKS LOOK LIKE THIS …
  3. 3. …WHEN THE NUMBER WHO NOTICE WHEN YOU POST IS MORE LIKE THIS…
  4. 4. …AND NOT ALL OF THESE ARETRADITIONAL BUSINESS CONTACTS
  5. 5. FOCUSING ON QUANTITY MISTAKE NOT QUALITY OF RELATIONSHIPS Low hanging fruitNo blog posts since 2007
  6. 6. FOCUS ON BUILDINGRELATIONSHIPS WITH THOSE WITH REAL SOCIAL CRED More influence 46,093 Followers Following 48,923
  7. 7. GIVING UP TOO QUICKLYMISTAKE What’s the Point? Starting Point End Point
  8. 8. RESULTS HAPPEN LATER REAL CURVE OF EXPERIENCE UNREALISTIC CURVEEXPECTATIONS
  9. 9. DOING JUST WHAT EVERYBODY ELSE IS DOING@youinfront where arewe going LOL?! seriously
  10. 10. NOT KNOWING WHATOTHERS IN YOUR INDUSTRYARE DOING IN SOCIAL MEDIA WHAT what they do WE DO
  11. 11. IF YOU DON’T HAVE A GOOD FEEL – YOU NEED TO GET A GRIP Firm We Aspire toWHAT THEY DO Be New Entrant Main Competitor HOW WELL THEY DO IT
  12. 12. THINKING THAT PEOPLEWILL SHARE WHAT YOU WANT THEM TO
  13. 13. PEOPLE PEOPLESHARE WILLCONTENT SHARETHAT MAKES WHATTHEM LOOK MAKESGOOD THEM LOOK GOOD professionally as well as personally
  14. 14. LACK OF PLANNINGAND FOLLOW-THROUGH
  15. 15. 1. Identify how social media can support 2. Prioritize social specific business media investments objectives3. Assign management 4. Measure and responsibilities monitor practices
  16. 16. Fortunately, many smart B2Bprofessionals are doing social media better every day.
  17. 17. And we’re trying to do our bit to help. WWW.STRATEGICBIT.COM ENEWSLETTER @STRATEGICBIT STRATEGICBIT ON FACEBOOK

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