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The democratisation of ideas - Kate Alexander...
The democratisation of ideas - Kate Alexander
Stumble upon, Springwise, The cool hunter, bootb… thanks to these new ‘trend collecting websites’ it is possible know what’s hip, without stepping out your front door. You can get daily inspiration boosters to your inbox. And the information transfer isn’t one way. Anyone can apply to be a spotter for springwise and send in their local cool discoveries. On Bootb you can answer a creative brief for an international company without even one meeting. So what does this mean for the traditional world of commercial design… will our clients buy an idea from a website and hand it to us to execute, will they post our visuals online for their customers to vote, maybe they might even be able to buy a full complete campaign.....