StudentUniverse Media Capabilities

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StudentUniverse Media Capabilities

  1. 1. StudentUniverse Media<br />Capabilities<br />
  2. 2. Capabilities | Overview<br />StudentUniverse Media is a full-service media and marketing agency specializing in brand strategy and execution in the college market. <br />
  3. 3. Media | Targeted Buying & Planning<br />StudentUniverse Media has built a network of websites and print media that effectively target college students. We negotiate on behalf of our clients to secure the best placements and pricing available.<br />Network-wide available media includes:<br />Banner ads<br />Email marketing<br />Sponsored blog posts<br />Video preroll<br />Site skins<br />College newspapers<br />Advertorials<br />Campus postering<br />
  4. 4. Social Media | Campaigns<br />College students live on social media and it has become an essential channel for brands targeting them.<br />StudentUniverse Media can build social campaigns that spread virally and tie back to your brand’s goals.<br />Acquisition<br />Engagement<br />Drive to retail<br />Spread virally<br />
  5. 5. Sweepstakes | Partnership Marketing<br />Students are motivated by opportunities for reward. Sweepstakes and contests are an opportunistic way to build your audience and generate good will with your consumers. <br />Cobranding a giveaway with a relevant partner can be an authentic way to build off the success of your partners and offer something new to your audience.<br />Sweepstakes<br />Contests<br />Challenges<br />Games<br />
  6. 6. Access | On-Campus Marketing<br />On-campus marketing allows brands to speak to students on their own turf. Leveraged properly, brands can integrate with daily life on campus.<br />Brand rep programs<br />Bookstore access<br />Intramural sponsorships<br />Tabling<br />Sampling<br />
  7. 7. Live | Sponsorships & Activations<br />Offline activations are an opportunity to expose your brand to its audience in a memorable way. It’s about engaging with students on a 1:1 basis, telling your story, and getting them excited to be a part of it.<br />College tours<br />In-store event<br />Spring break<br />Sampling<br />Move-in day<br />Orientation programs<br />
  8. 8. Case | College Day at Fenway Park<br />On September 10th, 2011, StudentUniverse Media drew in over 10,000 college students to Boston’s Fenway Park to engage with the 62 brands who were activating at the event.<br />Students got an exclusive chance to see and experience the historic park, centerfield video-board photo opportunities compliments of StudentUniverse, and tons of free swag from exhibiting brands.<br />Brands activated with games, challenges, sampling, surveys, and sweepstakes. Many left with thousands of new Facebook fans, email subscribers, customers, and greater brand awareness.<br />Brands included Dell, AT&T, Dunkin’ Donuts, Textbooks.com, 5-Hour Energy, Xfinity, Sabra, CampusLIVE, Sirius XM, Bed Bath & Beyond, Popchips, and dozens more. <br />BostInnovation article<br />
  9. 9. Spring Break | Live in the experience<br />Spring break is one of the year’s greatest opportunities for wide exposure to the college market. With decades of experience in bringing brands to the party, our team can integrate your brand into the experience.<br />Partnerships<br />Beach space for activation<br />Stage events<br />Activity sponsorship<br />On-beach branding<br />Club events<br />Sampling<br />Hotel media & branding<br />Spring break sites premarketing<br />Email marketing<br />
  10. 10. College Marketing | Consulting & Ideation<br />Never limit your campaigns to what you find in a deck. If you have an objective for the college market, we can work with you to craft the “big idea” and execute against it. Our strategists will brainstorm with you to understand your goals. Then, we’ll come back to you with some concepts that not only speak to your brand, but accomplish its goals.<br />
  11. 11. StudentUniverse Media<br />StudentUniverseMedia.com<br />230 Third Ave | Waltham, MA 02451<br />SUMedia@studentuniverse.com<br />

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