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StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
StudentSoundsystem-Digital Marketing
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StudentSoundsystem-Digital Marketing

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StudentSoundsystems digital marketing presentation- 14/5/2010

StudentSoundsystems digital marketing presentation- 14/5/2010

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Transcript

  • 1. Student
    SoundSystem
    Chris Brims
    Adam Cooke
    Natalie Dent
    RadleighTant
    Daniel Titley
  • 2. Prior to Consultancy
    • No digital marketing presence
    • 3. Up to 3 bookings a term
    • 4. Limited equipment
    • 5. Very small awareness
  • Mission Statement
    “To empower students to create their own unique events with specialised, affordable equipment that would be otherwise unobtainable and to engage the student community by creating a friendly atmosphere through our interactive online presence”.
  • 6. Short term goals
    Stage one:  Setup of social media touch points
    1)     Establish an online Presence for Student Sound System.
    Achieved this through:
    Facebook
    Primarily used to promote new events by inviting people within particular student networks to raise awareness.
    a.     Branding
    b.     Drive Web Traffic 
    c.     Reputation Management 
    d.     New Customer Acquisition
  • 7. Twitter
    Used to gauge new trends and level of interest in events.
    It did not contribute greatly to brand awareness.
    Useful research tool and networking devise to connect with similar organisations all over the world not just ones located in localised social networks.
    Good source target audience to hit the website.
  • 8. YouTube
    To post videos of Student SoundSystemevents and to reach an audience outside of the immediate loops within the social networks.
    Provided a cost effective, reliable method of video hosting that saved bandwidth on the website and allowed for embedding of media content.
  • 9. StudentSoundSystem.com
    Setup StudentSoundSystem.com using WordPress installation with a custom theme for fast and easy updates.
    Acted as a central hub for our online activity.
    RSS (Really Simple Syndication) was used to link the WordPress blog with the other social networking touch points.
  • 10. Stage two: Viral Campaigning and Search Engine Optimisation (SEO)
    Mass Inviting using JavaScript.
    Forging links with other organisations through a link exchange.
    Sought listing in search engines by applying to Google and Yahoo directly.
    Used Word Press Plugins and advanced settings within Facebook, YouTube and Twitter.
    Used keywords, Meta tags, URL shortening and human readable URLs.
  • 11. Stage three: Analytical Approach
    Google analytics was used on the blog and we requested group statistics from Facebook, twitter and YouTube regularly.
    Important statistical information included:
    Number of Views per page.
    Average page viewing time.
    Where viewers were being directed from.
    Geographical information about users’ locations and time of viewing.
    Found where most users were coming from and identified patterns in what the most popular content contained.
    We then customised the content to attract more users to the site.
  • 12. Statistical Analysis
    Source: Facebook, 2010
  • 13. Hits for the site
    80% of visitors stay active between 0 and 30 seconds
    5% stay for between 30 seconds and 2 minutes
    15% stay for longer than 2 minutes.
    • Google bot was the most active web crawler followed by Yahoo and MSNBot.
    • 14. The most common referrer was Facebook with Twitter a distant second. The majority of users however went directly to the site or were directed by search engines.
    (Site5host Statistics, 2010)
    • 14 Followers
    • 15. 58 Tweets
    Source: twittercounter.com, 2010
  • 16. Long term goals
    Diversify business into an online community
    Increase frequency and diversity of blogs
    Nielson, J. (1992)
    Every day, thousands of people around the world write about music they love — and it all ends up here (HypeMachine, 2010)
    Increased traffic
    Increase awareness
  • 17. Expansion of target market
    • Expand focus from purely university students to other groups:
    • 18. Businesses
    • 19. Colleges
    • 20. Other Universities
    • 21. Possible new locations include:
    • 22. Bournemouth
    • 23. Portsmouth
    Source: Google Maps, 2010
  • 24. Paid advertising
    • Facebook advert
    Source: Facebook, 2010
    • Google Adwords
    Source: Google, 2010
  • 25. Not purely an online marketing focus
    As well as the digital marketing we have engaged in, we also took an offline marketing focus:
    We used a number of channels:
    ‘Offline marketing boosts online marketing effect by nearly 40%’ (iProspect, 2009)
  • 29. TeamworkPositives
    • As students we are all already connected to target audience
    • 30. Utilized Google Wave to communicate ideas between all members of the group
    • 31. Radleigh was directly involved in Student SoundSystem
  • Teamwork Negatives
    • Student SoundSystem is based on a partnership structure, therefore communication is an issue
    • 32. Radleigh’s involvement meant he was the only one capable of undertaking certain tasks, e.g. viable content for blogs
    • 33. As students we had to work around other time constraints.
  • Summary
    Success so far;
    • Events have increased from 2 – 3 a term to 2 – 3 a week
    • 34. 353 people like the Student SoundSystem page
    • 35. 61 Tweets over the project
    • 36. Total upload views 139
    How to achieve this
    • Seek investment to fund expansion
    • 37. To expand the company, need to enter a recruitment drive
  • 38. References
    Brothers, L.Hollan, J. Nielsen, J. Stornetta, S. Abney, S. Furnas, G. and Littman, M. (1992): "Supporting informal communication via ephemeral interest groups,"Proceedings of CSCW 92, the ACM Conference on Computer-Supported Cooperative Work(Toronto, Ontario, November 1-4, 1992), pp. 84-90.
    http://maps.google.co.uk/
    http://econsultancy.com/blog/5416-how-offline-marketing-boosts-online-effect-by-40
    http://www.Facebook.com
    http://www.Twitter.com
    http://www.Youtube.com
    http://www.Studentsoundsystem.com
    http://twittercounter.com/compare/StudentSndSys/all/mixed
    https://proxy-netadmin-272023.backstage.site5.com/awstats.pl?config=blog.studentsoundsystem.com&ssl=0&lang=en

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