Blogs are like Preventive Maintenance
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Blogs are like Preventive Maintenance

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Copy of presentation given by Stuart Smith, MBS, MSEAT at Reliabliltyweb.com Digital Marketing Forum in Fort Myers, Fl December 2, 2010

Copy of presentation given by Stuart Smith, MBS, MSEAT at Reliabliltyweb.com Digital Marketing Forum in Fort Myers, Fl December 2, 2010

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  • Hint: They Die if They Aren’t MovingSharks Die if They Aren’t MovingYour Assets Die if they aren’t MaintainedYour Marketing is Ineffective if it isn’t Reinforced
  • A website using a blog can will increase its Internet traffic by 55% and can expect the number of inbound links to increase by approximately 100%
  • Informative – industry or product news, current events, disasters, holidays, humor
  • Readable – 2-3 sentences per paragraph, use of easy to identify lists or charts, written to readership reading level
  • Headlines – which catches your attention more – “Slaying the Maintenance Dragon” or “Maintenance problems”
  • Link coding – 90% of all blogs I read have poor coding. A good link contains a keyword and a title. The title what you see when you hover over the link. The title gives you extra SEO juice.
  • that you want to be known for and rank on search engines for
  • Because Google and other search engines read the html of your page – not the content
  • A good 800-1000 word blog make take 4-6 hours to research, write and code
  • Writing calendars
  • Establishing a web presence takes time – 9-18 months
  • Twitter – all new postsLinkedIn – Publish to relevent groupsBuzz yahoo, Google buzz, Stumbleupon, Digg etc…Professional Associations
  • Make sure readers can subscribe to your blog
  • Accept and offer for others – develops connections, credibility and links

Blogs are like Preventive Maintenance Blogs are like Preventive Maintenance Presentation Transcript

  • Blogs are likePreventive Maintenance
    Stuart Smith, MBA, MSEAT
  • Why is blogging the Preventive Maintenance of Marketing?
  • Your [insert word] is a SHARK
  • You need consistencyAnd a Schedule
  • What is a blog?
  • Company
    A Permanent Display of Your
  • Product
    A Permanent Display of Your
  • Knowledge
    A Permanent Display of Your
  • Expertise
    A Permanent Display of Your
  • Which is the most important to you?
    Company
    Product
    Knowledge
    Expertise
  • Which is the most important to you?
    Company
    Product
    Knowledge
    Expertise
  • Which is the most important to your customer?
    Company
    Product
    Knowledge
    Expertise
  • Which is the most important to your customer?
    Company
    Product
    Knowledge
    Expertise
  • Why blog?
  • Establish a web presence
    Why Blog?
  • Name recognition
    Why Blog?
  • Subject authority
    Why Blog?
  • Inexpensive compared to other media
    Why Blog?
  • Worldwide reach
    Why Blog?
  • What Makes a Good Blog?
  • Quality Content
    What makes a good blog?
  • Links
    What makes a good blog?
  • Keywords
    What makes a good blog?
  • Call to Action
    What makes a good blog?
  • SEO Basics
    What makes a good blog?
  • What is Quality Content?
  • Informative
    Quality Content
  • Readable
    Quality Content
  • Rarely Mentions product or company name
    Quality Content
  • Interest capturing title and headlines
    Quality Content
  • Has pictures or videos
    Quality Content
  • Makes people want to respond or know more
    Quality Content
  • Why Are Links Important?
  • Links tell the search engines what is important about your webpage
    Links
  • Links point readers to important pages and information
    Links
  • 1 link per 150-200 words
    Links
  • Link to web pages, other blogs, references
    Links
  • Links need to be coded (html) correctly
    Links
  • Find out more at http://www.mintek.com/
    Bad
  • Learn more about better asset maintenance
    Good
  • Keywords
  • Words or short phrases
    Keywords
  • Use keywords in titles, headings links and body
    Keywords
  • Call to Action
  • Designed to stimulate a response
    Call to Action
  • Place toward the end of a blog
    Call to Action
  • SEO Basics
  • Subject matter is only half a blog
    SEO Basics
  • Html coding is the other half
    SEO Basics
  • Good/clean coding can add 1-2 hours to each blog
    SEO Basics
  • Proper coding is needed for many items
    SEO Basics
  • Pictures – “Alt tags”
    SEO Basics
  • Quotes – Blockquote and source html
    SEO Basics
  • Links
    SEO Basics
  • Headings – H1,H2,H3 tags
    SEO Basics
  • Abbreviations
    SEO Basics
  • Getting read
  • Consistency
    Getting Read
  • Time
    Getting Read
  • Use social media
    Getting Read
  • RSS feeds
    Getting Read
  • Guest blogging
    Getting Read
  • Examples of a good blog
  • CopybloggerHubSpot
    Examples of a good blog
  • Enterprise Asset Management 101The Entrepreneur’s Advisor
    Examples of a good blog
  • Blogging Platforms
  • wordpress
  • hubspot
  • There is no easy button
  • Questions