Newspaper Advertising For Small Business

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Sometimes a big ad that doesn't say much is better than a small ad that says way too much

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Newspaper Advertising For Small Business

  1. 1. Newspaper Advertising for small business When less is a whole lot more
  2. 2. Advertising in the local newspaper <ul><li>Our example involves a small computer shop owner </li></ul><ul><li>He spent a couple of hundred dollars on a ‘typical’ computer shop advertisment. </li></ul>
  3. 3. <ul><li>The ad ran in one of the free local papers that’s delivered to every home in a town of over 53,000 people </li></ul><ul><li>The ad looked like this: </li></ul>
  4. 5. How many sales and leads did that ad generate? <ul><li>Just one $5.00 mouse </li></ul>
  5. 6. A few months later he tried some newspaper advertising again <ul><li>This time he asked us to design his advertisment </li></ul><ul><li>It looked like this: </li></ul>
  6. 8. How many sales and leads did the second ad generate? <ul><li>Over $5,000 in sales </li></ul><ul><li>Many leads that have turned into repeat customers </li></ul><ul><li>Why was that ad so successful? </li></ul>
  7. 9. Keys to success <ul><li>A simple headline that spoke to people where they were at. </li></ul><ul><li>Uncluttered layout – the paper got the font sizes wrong but there was still plenty of white space in the ad </li></ul>
  8. 10. Keys to success 2 <ul><li>A photo of the person behind the business </li></ul><ul><li>A personal message from the business owner offering his personal guarantee of satisfaction </li></ul><ul><li>An easily read address and phone number </li></ul>
  9. 11. What you need for a successful newspaper advertisment <ul><li>A simple eye-catching headline that engages the reader </li></ul><ul><li>Uncluttered layout – white space is good! </li></ul><ul><li>A simple message delivered in simple language </li></ul><ul><li>A photo of the business owner </li></ul><ul><li>The address of the business and a phone number in a font size that everyone can read </li></ul>
  10. 12. Get it right and your business can make money from advertising <ul><li>If you get the wording and layout of your ad right you will connect and you will make money. </li></ul><ul><li>Get it wrong and all you’re going to sell is one lousy mouse worth $5.00 </li></ul>

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