12. Cultural Effects model The thinking behind this theory centres on the long-term effects of particular ideological representations on our beliefs and values. Media representations of beautiful women have been influential in giving both men and women a view of the ‘ideal women’. This now extends to men.
13.
14.
15. Sample questionnaire I watch because my family does I can relate to the characters I enjoy discussing the programme with my friends I watch because I enjoy escaping from normal life Strongly Disagree Disagree Neutral Agree Strongly Agree Statements