The Process Model of Communication
Background <ul><li>1. Came out of telephone development </li></ul><ul><li>2. Concerned with efficiency </li></ul><ul><li>3...
One way street <ul><li>1. Process favours sender </li></ul><ul><li>2. Sender controls communication </li></ul><ul><li>3. J...
What is missing from process model? <ul><li>1. Feedback </li></ul><ul><li>2. Awareness of meanings in message </li></ul><u...
Barriers to communication <ul><li>Mechanical  - stutter, deafness, low voice, distance, noise </li></ul><ul><li>Psychologi...
Barriers 2 <ul><li>Organisational – not having enough books, microphones not working, room too small, class too large to t...
Jakobson’s model <ul><li>addresser –also sender –  </li></ul><ul><li>Context – background of culture and situation </li></...
Jakobson’s 6 functions <ul><li>emotive – feelings and attitudes of sender </li></ul><ul><ul><li>referential – how does thi...
Benetton advert <ul><li>emotive – Benetton sets out to shock </li></ul><ul><li>referential – the world is a violent place ...
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The process model of communication

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The process model of communication

  1. 1. The Process Model of Communication
  2. 2. Background <ul><li>1. Came out of telephone development </li></ul><ul><li>2. Concerned with efficiency </li></ul><ul><li>3 Is the message that was sent the same as the message received? </li></ul><ul><li>4. What are the barriers to communication, called ‘noise’? </li></ul>
  3. 3. One way street <ul><li>1. Process favours sender </li></ul><ul><li>2. Sender controls communication </li></ul><ul><li>3. Jug and mugs theory </li></ul><ul><li>4. The physical form of the message is more more important than its content </li></ul><ul><li>5. Success depends on efficient transmission </li></ul>message is
  4. 4. What is missing from process model? <ul><li>1. Feedback </li></ul><ul><li>2. Awareness of meanings in message </li></ul><ul><li>3. Involvement of receiver </li></ul><ul><li>4. Relevance of culture and context </li></ul><ul><li>5. Importance of ambiguity in many messages </li></ul>
  5. 5. Barriers to communication <ul><li>Mechanical - stutter, deafness, low voice, distance, noise </li></ul><ul><li>Psychological - state of mind affects response to message, e.g. After seeing accident or hearing bad news </li></ul><ul><li>Semantic – technical words, jargon, dialect words, foreign language </li></ul>
  6. 6. Barriers 2 <ul><li>Organisational – not having enough books, microphones not working, room too small, class too large to teach properly </li></ul>
  7. 7. Jakobson’s model <ul><li>addresser –also sender – </li></ul><ul><li>Context – background of culture and situation </li></ul><ul><li>message </li></ul><ul><li>Contact – how does communication begin, first reactions </li></ul><ul><li>Code – ways in which message is conveyed </li></ul><ul><li>addressee – also receiver </li></ul>
  8. 8. Jakobson’s 6 functions <ul><li>emotive – feelings and attitudes of sender </li></ul><ul><ul><li>referential – how does this message relate to the world </li></ul></ul><ul><li>poetic – form and style of message </li></ul><ul><li>phatic – establishing a bond, how are you? You’re looking good </li></ul><ul><li>metalingual – how does the language work? </li></ul><ul><li>conative – how does the receiver respond </li></ul>
  9. 9. Benetton advert <ul><li>emotive – Benetton sets out to shock </li></ul><ul><li>referential – the world is a violent place </li></ul><ul><li>poetic – black and bleak, grim faces, Benetton is brighter? </li></ul><ul><li>phatic – stomach churning, you are caught up in drama </li></ul><ul><li>Metalingual – We bring the colour back to the world </li></ul><ul><li>Conative- the reader is paralysed, but reads and is aware of Benetton </li></ul>
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