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The process model of communication

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  • 1. The Process Model of Communication
  • 2. Background
    • 1. Came out of telephone development
    • 2. Concerned with efficiency
    • 3 Is the message that was sent the same as the message received?
    • 4. What are the barriers to communication, called ‘noise’?
  • 3. One way street
    • 1. Process favours sender
    • 2. Sender controls communication
    • 3. Jug and mugs theory
    • 4. The physical form of the message is more more important than its content
    • 5. Success depends on efficient transmission
    message is
  • 4. What is missing from process model?
    • 1. Feedback
    • 2. Awareness of meanings in message
    • 3. Involvement of receiver
    • 4. Relevance of culture and context
    • 5. Importance of ambiguity in many messages
  • 5. Barriers to communication
    • Mechanical - stutter, deafness, low voice, distance, noise
    • Psychological - state of mind affects response to message, e.g. After seeing accident or hearing bad news
    • Semantic – technical words, jargon, dialect words, foreign language
  • 6. Barriers 2
    • Organisational – not having enough books, microphones not working, room too small, class too large to teach properly
  • 7. Jakobson’s model
    • addresser –also sender –
    • Context – background of culture and situation
    • message
    • Contact – how does communication begin, first reactions
    • Code – ways in which message is conveyed
    • addressee – also receiver
  • 8. Jakobson’s 6 functions
    • emotive – feelings and attitudes of sender
      • referential – how does this message relate to the world
    • poetic – form and style of message
    • phatic – establishing a bond, how are you? You’re looking good
    • metalingual – how does the language work?
    • conative – how does the receiver respond
  • 9. Benetton advert
    • emotive – Benetton sets out to shock
    • referential – the world is a violent place
    • poetic – black and bleak, grim faces, Benetton is brighter?
    • phatic – stomach churning, you are caught up in drama
    • Metalingual – We bring the colour back to the world
    • Conative- the reader is paralysed, but reads and is aware of Benetton