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The process model of communication
The process model of communication
The process model of communication
The process model of communication
The process model of communication
The process model of communication
The process model of communication
The process model of communication
The process model of communication
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The process model of communication

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  • 1. The Process Model of Communication
  • 2. Background
    • 1. Came out of telephone development
    • 2. Concerned with efficiency
    • 3 Is the message that was sent the same as the message received?
    • 4. What are the barriers to communication, called ‘noise’?
  • 3. One way street
    • 1. Process favours sender
    • 2. Sender controls communication
    • 3. Jug and mugs theory
    • 4. The physical form of the message is more more important than its content
    • 5. Success depends on efficient transmission
    message is
  • 4. What is missing from process model?
    • 1. Feedback
    • 2. Awareness of meanings in message
    • 3. Involvement of receiver
    • 4. Relevance of culture and context
    • 5. Importance of ambiguity in many messages
  • 5. Barriers to communication
    • Mechanical - stutter, deafness, low voice, distance, noise
    • Psychological - state of mind affects response to message, e.g. After seeing accident or hearing bad news
    • Semantic – technical words, jargon, dialect words, foreign language
  • 6. Barriers 2
    • Organisational – not having enough books, microphones not working, room too small, class too large to teach properly
  • 7. Jakobson’s model
    • addresser –also sender –
    • Context – background of culture and situation
    • message
    • Contact – how does communication begin, first reactions
    • Code – ways in which message is conveyed
    • addressee – also receiver
  • 8. Jakobson’s 6 functions
    • emotive – feelings and attitudes of sender
      • referential – how does this message relate to the world
    • poetic – form and style of message
    • phatic – establishing a bond, how are you? You’re looking good
    • metalingual – how does the language work?
    • conative – how does the receiver respond
  • 9. Benetton advert
    • emotive – Benetton sets out to shock
    • referential – the world is a violent place
    • poetic – black and bleak, grim faces, Benetton is brighter?
    • phatic – stomach churning, you are caught up in drama
    • Metalingual – We bring the colour back to the world
    • Conative- the reader is paralysed, but reads and is aware of Benetton

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