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Reading Pictures Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes <ul><li>From looking at optical illusions it is clear </li></ul><ul><li>that we can read p...
Signs, Symbols and Visual Codes <ul><li>Signs can be divided into three types: </li></ul><ul><li>Symbolic </li></ul><ul><l...
Signs, Symbols and Visual Codes   <ul><li>Symbolic signs are  the ones most difficult </li></ul><ul><li>to get your head r...
Signs, Symbols and Visual Codes <ul><li>For example the word CAT has no </li></ul><ul><li>obvious link with a small pet fu...
Signs, Symbols and Visual Codes <ul><li>Iconic signs are a lot easier to understand! </li></ul><ul><li>Iconic signs have a...
Signs, Symbols and Visual Codes <ul><li>Here are </li></ul><ul><li>some you </li></ul><ul><li>can see </li></ul><ul><li>wh...
Signs, Symbols and Visual Codes <ul><li>Look at the </li></ul><ul><li>following </li></ul><ul><li>signs and </li></ul><ul>...
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes <ul><li>The only alphabet in the world that contains iconic letters is the one used by Jap...
Signs, Symbols and Visual Codes <ul><li>Copy out each kanji. </li></ul><ul><li>This one is naka, it means middle. You can ...
Signs, Symbols and Visual Codes <ul><li>This one is gawa and means river. </li></ul>
Signs, Symbols and Visual Codes <ul><li>This is yama and means mountain. </li></ul>
Signs, Symbols and Visual Codes <ul><li>This is ta and means rice field. </li></ul>
Signs, Symbols and Visual Codes <ul><li>You may have heard of the Japanese </li></ul><ul><li>footballer Hidetoshi Nakata. ...
Signs, Symbols and Visual Codes <ul><li>If you want to find out what your name is </li></ul><ul><li>in Japanese, go to thi...
Signs, Symbols and Visual Codes <ul><li>The last kind of sign is indexical. </li></ul><ul><li>Indexical signs have some ki...
Signs, Symbols and Visual Codes <ul><li>This is an </li></ul><ul><li>indexical </li></ul><ul><li>sign. What </li></ul><ul>...
Signs, Symbols and Visual Codes <ul><li>It is an old sign for a  </li></ul><ul><li>school. It is supposed </li></ul><ul><l...
Signs, Symbols and Visual Codes What location does this bus offer an indexical reference to?
Signs, Symbols and Visual Codes What location does this taxi offer an indexical reference to?
Signs, Symbols and Visual Codes <ul><li>Another way of helping us to read pictures is the use of visual codes.  </li></ul>...
Signs, Symbols and Visual Codes <ul><li>Dress codes relate to what people wear in particular situations. </li></ul><ul><li...
Signs, Symbols and Visual Codes <ul><li>Colour codes </li></ul><ul><li>Black is the colour people wear after someone has d...
Signs, Symbols and Visual Codes <ul><li>Non verbal codes are to do with gestures, </li></ul><ul><li>expressions and body l...
Signs, Symbols and Visual Codes <ul><li>Now use your knowledge of signs and </li></ul><ul><li>visual codes to analyse the ...
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes
Signs, Symbols and Visual Codes <ul><li>Signs, symbols and </li></ul><ul><li>visual codes help us </li></ul><ul><li>make s...
 
 
 
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Signs, symbols and visual codes

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  • this is fab you have made this much easier to comphrehend thanks janice
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Transcript of "Signs, symbols and visual codes"

  1. 1. Reading Pictures Signs, Symbols and Visual Codes
  2. 2. Signs, Symbols and Visual Codes <ul><li>From looking at optical illusions it is clear </li></ul><ul><li>that we can read pictures in several ways. </li></ul><ul><li>In order to get a similar reading, pictures </li></ul><ul><li>often contain signs, symbols and visual </li></ul><ul><li>codes to help us. </li></ul>
  3. 3. Signs, Symbols and Visual Codes <ul><li>Signs can be divided into three types: </li></ul><ul><li>Symbolic </li></ul><ul><li>Iconic </li></ul><ul><li>Indexical </li></ul>
  4. 4. Signs, Symbols and Visual Codes <ul><li>Symbolic signs are the ones most difficult </li></ul><ul><li>to get your head round! </li></ul><ul><li>Symbolic signs have no obvious connection between between the sign and the object. </li></ul>
  5. 5. Signs, Symbols and Visual Codes <ul><li>For example the word CAT has no </li></ul><ul><li>obvious link with a small pet furry animal. </li></ul><ul><li>It only works because we understand the </li></ul><ul><li>rules that say the letters C-A-T, when put </li></ul><ul><li>in a certain order mean that small furry </li></ul><ul><li>animal. </li></ul><ul><li>CAT = </li></ul>
  6. 6. Signs, Symbols and Visual Codes <ul><li>Iconic signs are a lot easier to understand! </li></ul><ul><li>Iconic signs have a visual likeness to the things they represent. </li></ul><ul><li>Can you think of at least two iconic signs </li></ul><ul><li>you see everyday? </li></ul>
  7. 7. Signs, Symbols and Visual Codes <ul><li>Here are </li></ul><ul><li>some you </li></ul><ul><li>can see </li></ul><ul><li>when you </li></ul><ul><li>use a </li></ul><ul><li>computer: </li></ul>
  8. 8. Signs, Symbols and Visual Codes <ul><li>Look at the </li></ul><ul><li>following </li></ul><ul><li>signs and </li></ul><ul><li>explain </li></ul><ul><li>why they </li></ul><ul><li>are iconic. </li></ul>
  9. 9. Signs, Symbols and Visual Codes
  10. 10. Signs, Symbols and Visual Codes
  11. 11. Signs, Symbols and Visual Codes
  12. 12. Signs, Symbols and Visual Codes <ul><li>The only alphabet in the world that contains iconic letters is the one used by Japanese and Chinese people. </li></ul><ul><li>The letters are called kanji and there are over 2,000 of them compared to our 26! </li></ul><ul><li>Each kanji looks like the word it represents. </li></ul>
  13. 13. Signs, Symbols and Visual Codes <ul><li>Copy out each kanji. </li></ul><ul><li>This one is naka, it means middle. You can see the line in the middle. </li></ul>
  14. 14. Signs, Symbols and Visual Codes <ul><li>This one is gawa and means river. </li></ul>
  15. 15. Signs, Symbols and Visual Codes <ul><li>This is yama and means mountain. </li></ul>
  16. 16. Signs, Symbols and Visual Codes <ul><li>This is ta and means rice field. </li></ul>
  17. 17. Signs, Symbols and Visual Codes <ul><li>You may have heard of the Japanese </li></ul><ul><li>footballer Hidetoshi Nakata. He used to </li></ul><ul><li>play for Arsenal and has played for </li></ul><ul><li>several Italian teams. His surname means </li></ul><ul><li>middle rice field. </li></ul>
  18. 18. Signs, Symbols and Visual Codes <ul><li>If you want to find out what your name is </li></ul><ul><li>in Japanese, go to this website: </li></ul><ul><li>http://japanese.about.com/bltattoo.htm </li></ul>
  19. 19. Signs, Symbols and Visual Codes <ul><li>The last kind of sign is indexical. </li></ul><ul><li>Indexical signs have some kind of direct connection to what is being shown. </li></ul><ul><li>Example: A tear running down someone’s cheek can be an indexical sign for </li></ul><ul><li>sorrow. </li></ul>
  20. 20. Signs, Symbols and Visual Codes <ul><li>This is an </li></ul><ul><li>indexical </li></ul><ul><li>sign. What </li></ul><ul><li>do you think </li></ul><ul><li>it is for? </li></ul>
  21. 21. Signs, Symbols and Visual Codes <ul><li>It is an old sign for a </li></ul><ul><li>school. It is supposed </li></ul><ul><li>to represent the light of </li></ul><ul><li>learning! </li></ul><ul><li>Now we use an iconic sign </li></ul><ul><li>to represent this. </li></ul>
  22. 22. Signs, Symbols and Visual Codes What location does this bus offer an indexical reference to?
  23. 23. Signs, Symbols and Visual Codes What location does this taxi offer an indexical reference to?
  24. 24. Signs, Symbols and Visual Codes <ul><li>Another way of helping us to read pictures is the use of visual codes. </li></ul><ul><li>There are three main visual codes: </li></ul><ul><li>- Dress Codes </li></ul><ul><li>- Colour Codes </li></ul><ul><li>- Non Verbal Communication </li></ul>
  25. 25. Signs, Symbols and Visual Codes <ul><li>Dress codes relate to what people wear in particular situations. </li></ul><ul><li>If we see people in evening </li></ul><ul><li>dress we usually make the </li></ul><ul><li>association of glamour, wealth </li></ul><ul><li>and sophistication. </li></ul>
  26. 26. Signs, Symbols and Visual Codes <ul><li>Colour codes </li></ul><ul><li>Black is the colour people wear after someone has died. </li></ul><ul><li>White is the colour of innocence. </li></ul><ul><li>Red can mean danger and stop. </li></ul>
  27. 27. Signs, Symbols and Visual Codes <ul><li>Non verbal codes are to do with gestures, </li></ul><ul><li>expressions and body language. </li></ul><ul><li> Happy Sad </li></ul><ul><li> Angry Worried </li></ul>
  28. 28. Signs, Symbols and Visual Codes <ul><li>Now use your knowledge of signs and </li></ul><ul><li>visual codes to analyse the following three </li></ul><ul><li>pictures. </li></ul><ul><li>Try to use the vocabulary you have learnt </li></ul><ul><li>this lesson. </li></ul>
  29. 29. Signs, Symbols and Visual Codes
  30. 30. Signs, Symbols and Visual Codes
  31. 31. Signs, Symbols and Visual Codes
  32. 32. Signs, Symbols and Visual Codes
  33. 33. Signs, Symbols and Visual Codes <ul><li>Signs, symbols and </li></ul><ul><li>visual codes help us </li></ul><ul><li>make sense of a picture. </li></ul>
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