Signs, symbols and visual codes
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Signs, symbols and visual codes

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Signs, symbols and visual codes Signs, symbols and visual codes Presentation Transcript

  • Reading Pictures Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
    • From looking at optical illusions it is clear
    • that we can read pictures in several ways.
    • In order to get a similar reading, pictures
    • often contain signs, symbols and visual
    • codes to help us.
  • Signs, Symbols and Visual Codes
    • Signs can be divided into three types:
    • Symbolic
    • Iconic
    • Indexical
  • Signs, Symbols and Visual Codes
    • Symbolic signs are the ones most difficult
    • to get your head round!
    • Symbolic signs have no obvious connection between between the sign and the object.
  • Signs, Symbols and Visual Codes
    • For example the word CAT has no
    • obvious link with a small pet furry animal.
    • It only works because we understand the
    • rules that say the letters C-A-T, when put
    • in a certain order mean that small furry
    • animal.
    • CAT =
  • Signs, Symbols and Visual Codes
    • Iconic signs are a lot easier to understand!
    • Iconic signs have a visual likeness to the things they represent.
    • Can you think of at least two iconic signs
    • you see everyday?
  • Signs, Symbols and Visual Codes
    • Here are
    • some you
    • can see
    • when you
    • use a
    • computer:
  • Signs, Symbols and Visual Codes
    • Look at the
    • following
    • signs and
    • explain
    • why they
    • are iconic.
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
    • The only alphabet in the world that contains iconic letters is the one used by Japanese and Chinese people.
    • The letters are called kanji and there are over 2,000 of them compared to our 26!
    • Each kanji looks like the word it represents.
  • Signs, Symbols and Visual Codes
    • Copy out each kanji.
    • This one is naka, it means middle. You can see the line in the middle.
  • Signs, Symbols and Visual Codes
    • This one is gawa and means river.
  • Signs, Symbols and Visual Codes
    • This is yama and means mountain.
  • Signs, Symbols and Visual Codes
    • This is ta and means rice field.
  • Signs, Symbols and Visual Codes
    • You may have heard of the Japanese
    • footballer Hidetoshi Nakata. He used to
    • play for Arsenal and has played for
    • several Italian teams. His surname means
    • middle rice field.
  • Signs, Symbols and Visual Codes
    • If you want to find out what your name is
    • in Japanese, go to this website:
    • http://japanese.about.com/bltattoo.htm
  • Signs, Symbols and Visual Codes
    • The last kind of sign is indexical.
    • Indexical signs have some kind of direct connection to what is being shown.
    • Example: A tear running down someone’s cheek can be an indexical sign for
    • sorrow.
  • Signs, Symbols and Visual Codes
    • This is an
    • indexical
    • sign. What
    • do you think
    • it is for?
  • Signs, Symbols and Visual Codes
    • It is an old sign for a
    • school. It is supposed
    • to represent the light of
    • learning!
    • Now we use an iconic sign
    • to represent this.
  • Signs, Symbols and Visual Codes What location does this bus offer an indexical reference to?
  • Signs, Symbols and Visual Codes What location does this taxi offer an indexical reference to?
  • Signs, Symbols and Visual Codes
    • Another way of helping us to read pictures is the use of visual codes.
    • There are three main visual codes:
    • - Dress Codes
    • - Colour Codes
    • - Non Verbal Communication
  • Signs, Symbols and Visual Codes
    • Dress codes relate to what people wear in particular situations.
    • If we see people in evening
    • dress we usually make the
    • association of glamour, wealth
    • and sophistication.
  • Signs, Symbols and Visual Codes
    • Colour codes
    • Black is the colour people wear after someone has died.
    • White is the colour of innocence.
    • Red can mean danger and stop.
  • Signs, Symbols and Visual Codes
    • Non verbal codes are to do with gestures,
    • expressions and body language.
    • Happy Sad
    • Angry Worried
  • Signs, Symbols and Visual Codes
    • Now use your knowledge of signs and
    • visual codes to analyse the following three
    • pictures.
    • Try to use the vocabulary you have learnt
    • this lesson.
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
  • Signs, Symbols and Visual Codes
    • Signs, symbols and
    • visual codes help us
    • make sense of a picture.
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