The social, political and cultural attitudes and images of the late 2Oth / early 21st century
Postmodernism and Identity
- Living in a global village - we borrow from other cultures - food/music/clothes
- Domination of the flow of media images
- Break up of ‘traditional agencies’ - family, religion
- Class/gender roles - Noveaux riche
Post Modernism in Action
- Analysis becomes aware that the context of the text and the reader create meaning
- Literature- pessimistic narratives
- Music – Generic Hybridisation
- Visual Culture – the visual becomes more important
Post Modernism and Identity
- Fragmented identities - Madonna - links with individualisation?
- Theory - we are made up of several shifting and fragmented identities
- Identity is define by our lifestyle and what we consume rather than what we produce or by our background.
Pastiche & Irony
- Cultural production starts to speak a new language
Parody and Pastiche
- Parody aims to mock an original in a critical way.
- Pastiche is merely a stylistic mask.
Baudrillard and Simulacra
- Explains the way in which simulations or copies that are replacing the real artefacts so that increasingly reality becomes redundant
- We can longer distinguish between the real and the representation of the real
- Irish/Australian pubs. Jerry Springer. American Coffee shops.
Baudrillard and Simulacra
- In Postmodernity there is no coding
- texts reflect other texts rather than anything real
- the world becomes simulated with no attachment to anything natural (eg: apples not tasting like apple drinks)
- The Gulf War didn't occur?
Bricolage and Intertextuality
- The way signs or artefacts are borrowed from different styles or genres to create something new.
- Pulp Fiction clip - Can you identify the post modern elements?
- The media dominate our perception of the outside world - representing a world that is more real than that which we can experience.
- Reality encountered in the world is a pale shadow of this.
- Your mind loses the ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing.
- Fulfillment or happiness is found through simulation and imitation of a transient simulacrum of reality, rather than any interaction with any "real" reality.
Post Modernism: Key Points or how to spot a Postmodern text!
- Mass produced is now art!
- Semiotics (signification confused)
Semiotics and Culture
- We can apply these structural approaches to culture…
- key to the Semiotic climate of structuralism
- sought to understand human culture as a science
- Attempt to solve the flaws in society
- attempt to understand societal structures (class)
- solve the problems of exploitation
Your Task! – Spotting postmodernism
- Choose one of the music videos in your class and watch in your group.
- Is it postmodern? What postmodern traits does it show?
- Present your finding to the rest of the group in a short presentation.
Music Videos to Choose From
- Pulp – Babies or Bad Cover Version
- The Chemical Brothers – Let Forever Be
- Kylie – Come into my World
- Muse – Time is Running out
- Bowling for Soup – Punk Rock 101
- Common nature of Narrative (Narratology)
- Death of the Author (Barthes)
- readers become a key creator in the text
- Readily and Writerly texts