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    Postmodernism Postmodernism Presentation Transcript

    • The social, political and cultural attitudes and images of the late 2Oth / early 21st century
      • Post -Modernism!!!
    • Postmodernism and Identity
      • Living in a global village - we borrow from other cultures - food/music/clothes
      • Domination of the flow of media images
      • Break up of ‘traditional agencies’ - family, religion
      • Class/gender roles - Noveaux riche
    • Post Modernism in Action
      • Analysis becomes aware that the context of the text and the reader create meaning
      • Literature- pessimistic narratives
      • Art – self reflexivity
      • Music – Generic Hybridisation
      • Visual Culture – the visual becomes more important
      • Architecture
    • Post Modernism and Identity
      • Fragmented identities - Madonna - links with individualisation?
      • Theory - we are made up of several shifting and fragmented identities
      • Identity is define by our lifestyle and what we consume rather than what we produce or by our background.
    • Pastiche & Irony
      • Cultural production starts to speak a new language
      • Architecture
      • Art
      • Music
      • Film
    • Parody and Pastiche
      • Parody aims to mock an original in a critical way.
      • Pastiche is merely a stylistic mask.
    • Baudrillard and Simulacra
      • Explains the way in which simulations or copies that are replacing the real artefacts so that increasingly reality becomes redundant
      • We can longer distinguish between the real and the representation of the real
      • Irish/Australian pubs. Jerry Springer. American Coffee shops.
    • Baudrillard and Simulacra
      • In Postmodernity there is no coding
      • texts reflect other texts rather than anything real
      • the world becomes simulated with no attachment to anything natural (eg: apples not tasting like apple drinks)
      • The Gulf War didn't occur?
    • Bricolage and Intertextuality
      • The way signs or artefacts are borrowed from different styles or genres to create something new.
      • Pulp Fiction clip - Can you identify the post modern elements?
    • Baudrillard: Hyper-reality
      • The media dominate our perception of the outside world - representing a world that is more real than that which we can experience.
      • Media = hyper-reality
      • Reality encountered in the world is a pale shadow of this.
      • Your mind loses the ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing.
      • Fulfillment or happiness is found through simulation and imitation of a transient simulacrum of reality, rather than any interaction with any "real" reality.
    • Post Modernism: Key Points or how to spot a Postmodern text!
      • Intertextuality
      • Self –reflexivity
      • Generic Hybridisation
      • Kitsch
      • Irony
      • Mix of Low and High Art
      • Nostalgia (for the past)
      • Mass produced is now art!
      • Simulation
      • Hyperreality
      • Semiotics (signification confused)
    • Semiotics and Culture
      • We can apply these structural approaches to culture…
      • Fashion
      • Subcultures
      • Music
      • Advertising
      • Film
    • Marxism
      • key to the Semiotic climate of structuralism
      • sought to understand human culture as a science
      • Attempt to solve the flaws in society
      • attempt to understand societal structures (class)
      • solve the problems of exploitation
    • Your Task! – Spotting postmodernism
      • Choose one of the music videos in your class and watch in your group.
      • Is it postmodern? What postmodern traits does it show?
      • Present your finding to the rest of the group in a short presentation.
    • Music Videos to Choose From
      • Pulp – Babies or Bad Cover Version
      • The Chemical Brothers – Let Forever Be
      • Basement Jaxx – Romeo
      • Kylie – Come into my World
      • Muse – Time is Running out
      • Weezer – Buddy Holly
      • Bowling for Soup – Punk Rock 101
    • Literature
      • Common nature of Narrative (Narratology)
      • Grammatical systems
      • Death of the Author (Barthes)
      • readers become a key creator in the text
      • Readily and Writerly texts