Published on


Published in: Spiritual, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. The social, political and cultural attitudes and images of the late 2Oth / early 21st century <ul><li>Post -Modernism!!! </li></ul>
  2. 2. Postmodernism and Identity <ul><li>Living in a global village - we borrow from other cultures - food/music/clothes </li></ul><ul><li>Domination of the flow of media images </li></ul><ul><li>Break up of ‘traditional agencies’ - family, religion </li></ul><ul><li>Class/gender roles - Noveaux riche </li></ul>
  3. 3. Post Modernism in Action <ul><li>Analysis becomes aware that the context of the text and the reader create meaning </li></ul><ul><li>Literature- pessimistic narratives </li></ul><ul><li>Art – self reflexivity </li></ul><ul><li>Music – Generic Hybridisation </li></ul><ul><li>Visual Culture – the visual becomes more important </li></ul><ul><li>Architecture </li></ul>
  4. 4. Post Modernism and Identity <ul><li>Fragmented identities - Madonna - links with individualisation? </li></ul><ul><li>Theory - we are made up of several shifting and fragmented identities </li></ul><ul><li>Identity is define by our lifestyle and what we consume rather than what we produce or by our background. </li></ul>
  5. 5. Pastiche & Irony <ul><li>Cultural production starts to speak a new language </li></ul><ul><li>Architecture </li></ul><ul><li>Art </li></ul><ul><li>Music </li></ul><ul><li>Film </li></ul>
  6. 6. Parody and Pastiche <ul><li>Parody aims to mock an original in a critical way. </li></ul><ul><li>Pastiche is merely a stylistic mask. </li></ul>
  7. 7. Baudrillard and Simulacra <ul><li>Explains the way in which simulations or copies that are replacing the real artefacts so that increasingly reality becomes redundant </li></ul><ul><li>We can longer distinguish between the real and the representation of the real </li></ul><ul><li>Irish/Australian pubs. Jerry Springer. American Coffee shops. </li></ul>
  8. 8. Baudrillard and Simulacra <ul><li>In Postmodernity there is no coding </li></ul><ul><li>texts reflect other texts rather than anything real </li></ul><ul><li>the world becomes simulated with no attachment to anything natural (eg: apples not tasting like apple drinks) </li></ul><ul><li>The Gulf War didn't occur? </li></ul>
  9. 9. Bricolage and Intertextuality <ul><li>The way signs or artefacts are borrowed from different styles or genres to create something new. </li></ul><ul><li>Pulp Fiction clip - Can you identify the post modern elements? </li></ul>
  10. 10. Baudrillard: Hyper-reality <ul><li>The media dominate our perception of the outside world - representing a world that is more real than that which we can experience. </li></ul><ul><li>Media = hyper-reality </li></ul><ul><li>Reality encountered in the world is a pale shadow of this. </li></ul><ul><li>Your mind loses the ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing. </li></ul><ul><li>Fulfillment or happiness is found through simulation and imitation of a transient simulacrum of reality, rather than any interaction with any &quot;real&quot; reality. </li></ul>
  11. 11. Post Modernism: Key Points or how to spot a Postmodern text! <ul><li>Intertextuality </li></ul><ul><li>Self –reflexivity </li></ul><ul><li>Generic Hybridisation </li></ul><ul><li>Kitsch </li></ul><ul><li>Irony </li></ul><ul><li>Mix of Low and High Art </li></ul><ul><li>Nostalgia (for the past) </li></ul><ul><li>Mass produced is now art! </li></ul><ul><li>Simulation </li></ul><ul><li>Hyperreality </li></ul><ul><li>Semiotics (signification confused) </li></ul>
  12. 12. Semiotics and Culture <ul><li>We can apply these structural approaches to culture… </li></ul><ul><li>Fashion </li></ul><ul><li>Subcultures </li></ul><ul><li>Music </li></ul><ul><li>Advertising </li></ul><ul><li>Film </li></ul>
  13. 13. Marxism <ul><li>key to the Semiotic climate of structuralism </li></ul><ul><li>sought to understand human culture as a science </li></ul><ul><li>Attempt to solve the flaws in society </li></ul><ul><li>attempt to understand societal structures (class) </li></ul><ul><li>solve the problems of exploitation </li></ul>
  14. 14. Your Task! – Spotting postmodernism <ul><li>Choose one of the music videos in your class and watch in your group. </li></ul><ul><li>Is it postmodern? What postmodern traits does it show? </li></ul><ul><li>Present your finding to the rest of the group in a short presentation. </li></ul>
  15. 15. Music Videos to Choose From <ul><li>Pulp – Babies or Bad Cover Version </li></ul><ul><li>The Chemical Brothers – Let Forever Be </li></ul><ul><li>Basement Jaxx – Romeo </li></ul><ul><li>Kylie – Come into my World </li></ul><ul><li>Muse – Time is Running out </li></ul><ul><li>Weezer – Buddy Holly </li></ul><ul><li>Bowling for Soup – Punk Rock 101 </li></ul>
  16. 16. Literature <ul><li>Common nature of Narrative (Narratology) </li></ul><ul><li>Grammatical systems </li></ul><ul><li>Death of the Author (Barthes) </li></ul><ul><li>readers become a key creator in the text </li></ul><ul><li>Readily and Writerly texts </li></ul>