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Paradigm & Syntagm
 

Paradigm & Syntagm

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    Paradigm & Syntagm Paradigm & Syntagm Presentation Transcript

    • Paradigm and Syntagm
    • Paradigm
    • Paradigm to Syntagm SYNTAGM
    • Texts and Paradigms
      • When someone makes a text, an advert or leaflet or magazine cover, they design it according to the conventions of that text e.g layout conventions, image conventions.
      • Paradigm of Images for magazine cover
    • Genre and Conventions
      • Each of those conventions has a set (or paradigm) of possibilities which are suitable for that genre or type of text.
      Which one of these images would not be suitable for a woman’s magazine cover? Why? So these two images would not be a paradigm for magazine covers
    • Guess the Paradigms
      • Verbal
      • Non-verbal
      • Visual
    • Guess the Paradigms
      • Verbal
      • Non-verbal
      • Visual
    • Guess the Paradigms
      • Verbal
      • Non-verbal
      • Visual
    • Guess the Paradigm
      • Verbal
      • Visual
      • Non-verbal