Personal Branding
Stuart Foster

What is Personal Branding?
• Personal Branding: “The
art of articulating and
communicating your
skills, personality and
values so that others seek
you to help them solve a
problem.” ~ Dan Schawbel
• What does that actually
mean?
• Separating yourself from
the crowd in a positive
manner and establishing
yourself as a need.

How Can You Benefit from Personal
Branding?
• Career advancement
• Separation from the
crowd
• Create a human side to
your resume
• Name brand recognition
within your field

Why Personal Branding is a Necessity
More Noise, Less Signal
• You have complete control over your brand
• Googling is now used by over 75% of job
recruiters and 23% of recruiters use social
networks.
• Your competition is using it
• You’d complete a resume: Why not complete
your online profile?

Personal Brand Action Plan
• Brainstorm all your
brilliant/super/
awesome abilities
• Align your interests with
your career goals
• Take action
• Shape your brand
message in your image
• Win!

Downsides?
Solutions
Problems
• •
Lose control of Remixing is the new
message black
• •
Brand Terrorism (See Have a plan
Domino’s) • Show your humanity
• Incorrect information • Create Buzz
• Possible Leaks

Why is it good for your company?
• Free Publicity
• Develop skills necessary for
expansion into marketing
• Transparency (A human voice behind
a company)

Personal Branding Success Stories
• David Armano
• Robert Scoble
• Gary Vaynerchuk
• Pete Cashmore
• Dan Schawbel
• You?