Tony Zayas Interview Highlights

392 views

Published on

Conducting business online since 1999, Tony Zayas is an Internet entrepreneur, educator and online business coach, specializing in Search Engine Optimization, Web 2.0 and Internet Relationship Marketing. Zayas has written a number of ebooks, audio and video series focusing on using media in marketing efforts, relationship building and digital product creation.

Tony is an accomplished and in-demand public speaker who has given seminars throughout the United States, with topics spanning marketing, entrepreneurial leadership and motivation, as well as precise, step-by-step business building workshops.

Tonys’ formal training as a coach was through the ICF Accredited, Coach Training Alliance, headquartered out of Boulder, Colorado. He received his Bachelor of Arts from the University of Iowa, as a Philosophy major.

Tony his wife and daughter now reside in Northeast Ohio.

In this interview you will learn:

1. The difference between good and badly optimized content?

2. What methods or services are available for a business to have their content optimized for syndication?

3. 5 biggest mistakes that businesses make with syndicating their content?

4. What are some strategies you can share with the listeners on how to properly optimize their content for a page 1 ranking?

Plus much, much more......


To get your copy of this interview and many more interviews by some of the worlds top marketing minds visit: http://www.businessmarketinginterviews.com to secure your spot.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
392
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tony Zayas Interview Highlights

  1. 1. StuartBazga Tony Zayas
  2. 2. How did you get to where you are nowand what corporations did you work for? Started in a fitness niche Have a background in corporate training and a degree in Philosophy By nature, a trainer Likes to ponder SEO and teach it Started to work in a university setting Got a start in training by working in IT Business Marketing Interviews – www.BusinessMarketingInterviews.com
  3. 3. How was university? Played the role of a rebel Played as a drummer then lead guitarist in a band Ventured into professional wrestling straight after university Business Marketing Interviews – www.BusinessMarketingInterviews.com
  4. 4. What is good about Search EngineOptimization (SEO)? Ability to position yourself properly in a strong, organic fashion online Organic results – trusted and most relevant results based on keywords ~ Mr. Google Business Marketing Interviews – www.BusinessMarketingInterviews.com
  5. 5. What led you to become an expert andwhat are some books you canrecommend? Interest in online marketing Thirst for knowledge Books:  The Go-Getter (1920’s)  Pitch Anything Business Marketing Interviews – www.BusinessMarketingInterviews.com
  6. 6. What is SEO in relation to contentcreation? Search engines are now sophisticated to understand language enough Latent Semantic Indexing (LSI) – search engines find different keywords related to your title or content Business Marketing Interviews – www.BusinessMarketingInterviews.com
  7. 7. What is anchor text and what is the bestway to go about it? Is there specificplace they should be placed? Anchor text is basically a phrase that are clickable, a hyperlink, in the content of an article or a post No exact position to place anchor texts, but one or two links is sufficient. This helps to prevent being looked at as spammy Having your keyword in your URL is important Business Marketing Interviews – www.BusinessMarketingInterviews.com
  8. 8. What is a good site? Gets people to stay on the page Write for the reader but cover the bases A good site is entertaining, attractive, easy to read, and provides interesting and relevant content Business Marketing Interviews – www.BusinessMarketingInterviews.com
  9. 9. What are some strategies to properlyoptimize content for page one ranking? Backlinks are important – it vouches for your site If a number of sites link to you, it is authority in the eyes of search engines Links from social media site is important Business Marketing Interviews – www.BusinessMarketingInterviews.com
  10. 10. What is content syndication and howdoes it affect business ranking? Content syndication means getting your content to as many places as possible It serves to generate more links to your site Syndicate content as articles, videos, audios, podcasts, PDFs, or e-books Focus on quality – it is what is going to convert Your content represents your business Business Marketing Interviews – www.BusinessMarketingInterviews.com
  11. 11. How about for people who doesn’t havetime to create content? If you don’t have time to create content, you don’t have time to be in business Content is the most important thing for your marketing efforts Content represents your personal brand Business Marketing Interviews – www.BusinessMarketingInterviews.com
  12. 12. What are your thoughts on PLR? When you did not personally make it, you don’t have the same attachment to it PLR is good for someone who is challenged with content creation Take PLR and rewrite it or change the mode it is presented and add your own uniqueness to it There is a lot of potential with PLR Good for blogging Business Marketing Interviews – www.BusinessMarketingInterviews.com
  13. 13. How do you get yourcontent/videos/articles syndicated? Use desktop software or hosted solutions/web- based service For videos, the most important thing is to put it on YouTube (95% of traffic comes from YouTube) It is a matter of personal choice Business Marketing Interviews – www.BusinessMarketingInterviews.com
  14. 14. What are the five biggest mistakesbusinesses make with SEO? Losing focus on quality Not putting out content consistently Not making sure content is right Not distributing to the right channels Not making the content relevant to what your topic or video is about Business Marketing Interviews – www.BusinessMarketingInterviews.com
  15. 15. What is an insider secret ourcompetition doesn’t know about? Utilize social media (e.g. Twitter, Digg, Facebook, etc) to optimize results and to create interaction among social media users about your content Social media is the future of SEO Business Marketing Interviews – www.BusinessMarketingInterviews.com
  16. 16. What is the future of SEO in relation toGoogle and how do we keep up? Change is the only constant thing in the world Stay on top of the trends The key is to stay involved and understand what’s going on Stay serious and stay relevant Business Marketing Interviews – www.BusinessMarketingInterviews.com
  17. 17. What are some good advice for thosewho are just starting out? Make something happen Stay focused – don’t let too much information overwhelm you Mastery takes time Take ACTION Learn while you go Take one step at a time Business Marketing Interviews – www.BusinessMarketingInterviews.com
  18. 18. What is a file sharing site? File sharing sites work and rank really well File sharing site a site you can upload any content for the purpose that someone else can go and download them from there Business Marketing Interviews – www.BusinessMarketingInterviews.com
  19. 19. Summary In the world of SEO, the key is to stay on top of what’s going on with the search engines and not losing focus on their purpose Search engine purpose: To deliver most relevant , useful content for the searcher Business Marketing Interviews – www.BusinessMarketingInterviews.com
  20. 20. How would you like to be remembered? Family-wise: Be remembered as a loving father and husband Business-wise: A genuine person who helped other people succeed Business Marketing Interviews – www.BusinessMarketingInterviews.com
  21. 21. Where can people reach you? Blog at www.TonyZayas.com www.SocialBusinessBlueprint.com Business Marketing Interviews – www.BusinessMarketingInterviews.com

×