The Killer
Mobile App




   3sheep.co.uk
3 Sheep
      	
       	
    	
 




Founded on international award
winning mobile services design                   	
 
a...
In the near future… “the Mobile will be
  the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobi...
49% Adults using the Mobile Web
50 Millions Phones with access to Ovi (Nokia App
store)
40 Million iPhones
4 births and 25...
…but Apps fix everything right?

             3sheep.co.uk
…but Apps fix everything right?


         Device Specific
         Platform Specific
         Network Specific




      ...
…but Apps fix everything right?


  Approval
  Marketing




              3sheep.co.uk
…but Apps fix everything right?


      Higher Development Costs




              3sheep.co.uk
What is the Mobile Web?
• Accessing the web via your mobile phone
  and other small digital devices
• Can be specific mobi...
Why bother?
• At least 30% of websites will
  not display on iPhone and
  other handsets
• Many more render badly on
  alm...
Engage the User?




     3sheep.co.uk
The Mobile Web



 Flawed Solution?




      3sheep.co.uk
Advantages
•   Preloaded Baby!
•   No installs
•   Tested
•   Robust?
•   Can reuse existing content
•   Cost effective


...
Disadvantage
• Hard to use Web Addresses
• Standards not quite Standard
• Device variation




                  3sheep.co...
Open to all
• Mobile Web services work across every
  web platform
• Well designed sites cheap to access
• Real World Wide...
In the near future… “the Mobile will be
  the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobi...
Widgets
• Nice half-way house?
• Mobile web on steroids?




                  3sheep.co.uk
A little bit of everything
• Mobile Web is app that is on everything.
  BUT
• Mobile Apps give you access to a richer
  na...
Don’t Toy

Iphone App Development Training
Manchester Hackspace
November 16 -18

guerillatraining.co.uk

Mobile Websites D...
Credits
http://farm1.static.flickr.com/94/212339449_2b4bd484a3.jpg Faisal.Saeed
http://farm3.static.flickr.com/2426/395863...
3sheep.co.uk
      07890 290 875
      stuart@3sheep.co.uk
	
           	
            	
 




            3sheep.co.uk
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Mobile Killer App

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Presentation looking at how the Mobile Web is the killer mobile app

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Mobile Killer App

  1. 1. The Killer Mobile App 3sheep.co.uk
  2. 2. 3 Sheep Founded on international award winning mobile services design and development and part of the Manchester Business School Incubator and NWDA High Growth Programme 3sheep.co.uk
  3. 3. In the near future… “the Mobile will be the Primary Computing device.” Jason DaPonte, Managing Editor for the BBC's Mobile Platforms 3sheep.co.uk
  4. 4. 49% Adults using the Mobile Web 50 Millions Phones with access to Ovi (Nokia App store) 40 Million iPhones 4 births and 25 Mobile Phones every second 3sheep.co.uk
  5. 5. …but Apps fix everything right? 3sheep.co.uk
  6. 6. …but Apps fix everything right? Device Specific Platform Specific Network Specific 3sheep.co.uk
  7. 7. …but Apps fix everything right? Approval Marketing 3sheep.co.uk
  8. 8. …but Apps fix everything right? Higher Development Costs 3sheep.co.uk
  9. 9. What is the Mobile Web? • Accessing the web via your mobile phone and other small digital devices • Can be specific mobile sites or “full” websites? 3sheep.co.uk
  10. 10. Why bother? • At least 30% of websites will not display on iPhone and other handsets • Many more render badly on almost all handsets 3sheep.co.uk
  11. 11. Engage the User? 3sheep.co.uk
  12. 12. The Mobile Web Flawed Solution? 3sheep.co.uk
  13. 13. Advantages • Preloaded Baby! • No installs • Tested • Robust? • Can reuse existing content • Cost effective 3sheep.co.uk
  14. 14. Disadvantage • Hard to use Web Addresses • Standards not quite Standard • Device variation 3sheep.co.uk
  15. 15. Open to all • Mobile Web services work across every web platform • Well designed sites cheap to access • Real World Wide communication 3sheep.co.uk
  16. 16. In the near future… “the Mobile will be the Primary Computing device.” Jason DaPonte, Managing Editor for the BBC's Mobile Platforms The Web Browser will be the app on all of them!! 3sheep.co.uk
  17. 17. Widgets • Nice half-way house? • Mobile web on steroids? 3sheep.co.uk
  18. 18. A little bit of everything • Mobile Web is app that is on everything. BUT • Mobile Apps give you access to a richer native experience. • Actually need to consider both in your strategy 3sheep.co.uk
  19. 19. Don’t Toy Iphone App Development Training Manchester Hackspace November 16 -18 guerillatraining.co.uk Mobile Websites Design and Development Training stuart@3sheep.co.uk 3sheep.co.uk
  20. 20. Credits http://farm1.static.flickr.com/94/212339449_2b4bd484a3.jpg Faisal.Saeed http://farm3.static.flickr.com/2426/3958637561_7b76bfe511.jpg apdk http://farm3.static.flickr.com/2332/2196315307_dcd0ba4450.jpg NATALIA PHOTOS Matthew Couper Photography 3sheep.co.uk
  21. 21. 3sheep.co.uk 07890 290 875 stuart@3sheep.co.uk 3sheep.co.uk

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