Your SlideShare is downloading. ×
Social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social media

1,791
views

Published on

A presentation by Sourov De of Stryve Group to Conestoga College in January 2011. For mo

A presentation by Sourov De of Stryve Group to Conestoga College in January 2011. For mo

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,791
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SALES STRATEGY:
  • Transcript

    • 1. SOCIAL MEDIA MARKETING
      OPPORTUNITIES & STRATEGIES
      January 2011
      Presented by Stryve Group
      to E Graphics Group
    • 2. TODAY’S PRESENTATION
      • Social media and online marketing as it relates to business
      • 3. How are we going to use our time today?
      • 4. Why does online and social media marketing matter?
      • 5. Define Social Media
      • 6. Social Media and online marketing case studies
      • 7. Teach you some universally applicable principles of social media marketing and online marketing
    • HOW DID WE GET HERE?
    • 8. WHAT IS SOCIAL MEDIA?
      Media = the means of communication that reach or influence people widely
      • Traditional - radio and television, newspapers, magazines. One way communication.
      • 9. New – Internet, Computers, Smart Phones
      Social = refers to the ability to have a conversation about what you’ve just read, watched or heard. A two-way communication.
    • 10. CORPORATE APPLICATIONS
      CASE STUDIES
    • 11. CASE STUDY #1: BLENDTEC
    • 12. BLENDTEC RESULTS
      • Sales increased 20%
      • 13. Hundreds of thousands of dollars of revenue
      • 14. Viewed over 60 million times on YouTube
      • 15. Today Show and Tonight Show with Jay Leno
      Costs
      $50 for the first five videos
      $1000 for iPod, golf balls, hockey pucks etc
    • 16. TV vs. YOUTUBE
    • 17. WHAT CAN WE LEARN?
      With any marketing message you have to give your customer…
      Distinct Value
      Deliver it to the right person
      At the right time
      Deliver it in an efficient way
      Raise their buying temperature
    • 18. SMALL BUSINESS
      CASE STUDIES
    • 19. TEAMBUY.CA on facebook
    • 20. YOU’VE GOT MY ATTENTION...hmmm
      Will my friends go?
      Is this for real?
      Where is this place? What are the exercises like?
      Does it fit into my schedule ?
    • 21. I NEED MORE INFORMATION
      Watch one of the training sessions
      Website
      Send my friends a message
      Post the deal on Facebook
    • 22. SMALL BUSINESS MARKETING
    • 23. WHAT CAN WE LEARN?
      With any marketing message you have to give your customer…
      Distinct Value
      Deliver it to the right person
      At the right time
      Deliver it in an efficient way
      Raise their buying temperature
    • 24. CONCLUSION
      Old media vs. New media
      Social media – “Talk Back”
      Social media marketing works for companies big and small
      Remember the 5 elements of a good promotion
      Distinct Value
      Deliver to the right person
      At the right time
      Deliver the message in an efficient way
      Raise the buying temperature