SOCIAL MEDIA MARKETING<br />OPPORTUNITIES & STRATEGIES<br />January 2011<br />Presented by Stryve Group<br />to E Graphics...
TODAY’S PRESENTATION<br /><ul><li>Social media and online marketing as it relates to business
How are we going to use our time today?
Why does online and social media marketing matter?
Define Social Media
Social Media and online marketing case studies
Teach you some universally applicable principles of social media marketing and online marketing </li></li></ul><li>HOW DID...
WHAT IS SOCIAL MEDIA?<br />Media = the means of communication that reach or influence people widely <br /><ul><li>Traditio...
New – Internet, Computers, Smart Phones</li></ul>Social = refers to the ability to have a conversation about what you’ve j...
CORPORATE APPLICATIONS<br />CASE STUDIES<br />
CASE STUDY #1: BLENDTEC<br />
BLENDTEC RESULTS<br /><ul><li>Sales increased 20%
Hundreds of thousands of dollars of revenue
Viewed over 60 million times on YouTube
Today Show and Tonight Show with Jay Leno</li></ul>Costs<br />$50 for the first five videos<br />$1000 for iPod, golf ball...
TV vs. YOUTUBE<br />
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A presentation by Sourov De of Stryve Group to Conestoga College in January 2011. For mo

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  • SALES STRATEGY:
  • Social media

    1. 1. SOCIAL MEDIA MARKETING<br />OPPORTUNITIES & STRATEGIES<br />January 2011<br />Presented by Stryve Group<br />to E Graphics Group<br />
    2. 2. TODAY’S PRESENTATION<br /><ul><li>Social media and online marketing as it relates to business
    3. 3. How are we going to use our time today?
    4. 4. Why does online and social media marketing matter?
    5. 5. Define Social Media
    6. 6. Social Media and online marketing case studies
    7. 7. Teach you some universally applicable principles of social media marketing and online marketing </li></li></ul><li>HOW DID WE GET HERE?<br />
    8. 8. WHAT IS SOCIAL MEDIA?<br />Media = the means of communication that reach or influence people widely <br /><ul><li>Traditional - radio and television, newspapers, magazines. One way communication.
    9. 9. New – Internet, Computers, Smart Phones</li></ul>Social = refers to the ability to have a conversation about what you’ve just read, watched or heard. A two-way communication.<br />
    10. 10. CORPORATE APPLICATIONS<br />CASE STUDIES<br />
    11. 11. CASE STUDY #1: BLENDTEC<br />
    12. 12. BLENDTEC RESULTS<br /><ul><li>Sales increased 20%
    13. 13. Hundreds of thousands of dollars of revenue
    14. 14. Viewed over 60 million times on YouTube
    15. 15. Today Show and Tonight Show with Jay Leno</li></ul>Costs<br />$50 for the first five videos<br />$1000 for iPod, golf balls, hockey pucks etc<br />
    16. 16. TV vs. YOUTUBE<br />
    17. 17. WHAT CAN WE LEARN?<br />With any marketing message you have to give your customer… <br />Distinct Value <br />Deliver it to the right person <br />At the right time <br />Deliver it in an efficient way <br />Raise their buying temperature <br />
    18. 18. SMALL BUSINESS<br />CASE STUDIES<br />
    19. 19. TEAMBUY.CA on facebook<br />
    20. 20. YOU’VE GOT MY ATTENTION...hmmm<br />Will my friends go? <br />Is this for real? <br />Where is this place? What are the exercises like? <br />Does it fit into my schedule ? <br />
    21. 21. I NEED MORE INFORMATION<br />Watch one of the training sessions<br />Website <br />Send my friends a message<br />Post the deal on Facebook <br />
    22. 22. SMALL BUSINESS MARKETING<br />
    23. 23. WHAT CAN WE LEARN?<br />With any marketing message you have to give your customer… <br />Distinct Value <br />Deliver it to the right person <br />At the right time <br />Deliver it in an efficient way <br />Raise their buying temperature <br />
    24. 24. CONCLUSION<br />Old media vs. New media <br />Social media – “Talk Back” <br />Social media marketing works for companies big and small <br />Remember the 5 elements of a good promotion<br />Distinct Value<br />Deliver to the right person <br />At the right time <br />Deliver the message in an efficient way<br />Raise the buying temperature <br />
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