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Twitter 201: Take Twitter to the Next Level!
 

Twitter 201: Take Twitter to the Next Level!

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You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business! ...

You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business!

In Twitter 201, learn:
How to find your niche and voice on Twitter
Ways to use content, hashtags, and mentions to gain momentum
When and how to transition into a relationship with your followers
Devise an action plan for reaching your target audience
Create your own hashtag and understand how/when to use it
Develop content that’s ripe for the re-tweet

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    Twitter 201: Take Twitter to the Next Level! Twitter 201: Take Twitter to the Next Level! Presentation Transcript

    • Twitter 201Presented by Rachel StrellaStrella Social Mediawww.strellasocialmedia.com
    • Twitter 201 Agenda:o Find Your Niche and Voiceo Leverage Content, Hashtags,and Mentionso Build a Relationship with YourFollowerso How to Find Leadso Create A Branded Hashtago Develop Re-tweetable Content
    • NoteSlides in this colorcorrelate with yourworksheet!
    • Find Your Niche & Voice
    • Find Your NicheWhat are your Twitter goals?Increase website trafficEstablish credibility/authorityBuild your followingIncrease visibility/brand awarenessReach a new audienceIncrease engagementCustomer service
    • Find Your NicheSelect 2 of these goalsIncrease website trafficEstablish credibility/authorityBuild your followingIncrease visibility/brand awarenessReach a new audienceIncrease engagementCustomer service
    • Find Your NicheWho is your target audience?AgeGenderIndustryLocationIncomeInterests
    • Find Your NicheConsider your audienceAgeGenderIndustryLocationIncomeInterests
    • Find Your VoiceWhat’s your brand?HelpfulSavvyNo FrillsFunFriendlyTrendyOutgoingSpeedyHigh QualityLikableOut-of-the-boxHonestSincereMysterious
    • Find Your VoiceWhat’s Your Brand?
    • Find Your VoiceWhat’s Your Brand?
    • Find Your VoiceWhat’s Your Brand?
    • Find Your VoicePick 3 terms to describe brandHelpfulSavvyNo FrillsFunFriendlyTrendyOutgoingSpeedyHigh QualityLikableOut-of-the-boxHonestSincereMysterious
    • Leverage Content,Hashtags, and Mentions
    • Leverage ContentTweets Should Be a Mix Of:Shared Content from OthersConversations/Mentions/RT’sYour Own Content (with links)Your Own Content (w/out links)
    • Leverage ContentShared ContentBlog posts or articles fromothersRT’s of other tweets
    • Leverage ContentConversations
    • Leverage Content#FF or blog credits/mentions
    • Leverage ContentYour ContentYour Own Content (with links)Your Own Content (w/out links)
    • Leverage ContentWhat Content Can You Use?Blogs/Ezines/White PapersEmail Conversations/ForumsVideos/Photos/InfographicsFrequently Asked QuestionsOther Social Media MessagesCase Studies
    • Leverage ContentWhat content do you have?Blogs/Ezines/White PapersEmail Conversations/ForumsVideos/Photos/InfographicsFrequently Asked QuestionsOther Social Media MessagesCase Studies
    • Leverage HashtagsHashtagThe pound sign or “#” sign -used to categorize content andallow you to join a conversationon common interests.
    • Leverage HashtagsWhy Use Them?For search terms related toyour brand or target audienceTo join an event or chatFor research purposes
    • Leverage HashtagsSearch
    • Leverage HashtagsJoin an Event or Chat
    • Leverage HashtagsFor research purposes
    • Leverage HashtagsConsider ways you can usehashtagsFor search terms related toyour brand or target audienceTo join an event or chatFor research purposes
    • Leverage HashtagsHashtag Resource: Hashtags.org
    • Leverage HashtagsHashtag Resource: Hashtags.orgSearch for hashtagsSee popular or trendinghashtagsView the frequency/besttimes for particular hashtags
    • Leverage MentionsMentionsMentions are a great way togive credit where credit is dueAlso a great way to startconversation or connect withothers
    • Leverage MentionsMentions
    • Build a Relationshipwith Your Followers
    • Build a Relationship withYour FollowersIdentify your target audienceFollow them & get a feel for theirstyle - both on and off TwitterDo the work to get recognized andbuild meaningful professionalrelationships
    • Build a Relationship withYour FollowersStrategic interaction is key
    • Build a Relationship withYour FollowersIdentify 3 Ideal Clients for BuildingRelationships
    • How to Find Leads
    • How to Find Leads:What We UseKeyword MonitoringTwitter SearchManageFlitter
    • What We UseKeyword MonitoringExample: Apartments in NYC
    • What We UseTwitter SearchExample: Virtual Assistant
    • What We UseManageflitterExample: HR Director
    • How to Find LeadsConsider What Ways You Can FindLeads on Twitter
    • Create Hashtag
    • Create a HashtagI created a hashtag for my brand -#Strella and offer a tip of the day
    • Create a HashtagSteps to CreationBrainstorm hashtags that match yourofferings and voiceSearch Hashtags.org to see if it’s beingused and howSelect a hashtagRegister the hashtag at Twubs.comUse the hashtag in tweets
    • Create a HashtagMarketing Your HashtagUse the hashtag in tweetsEncourage others to use itAdd the hashtag to business cards,brochures, etc.Use on other social media sites (if youdare)Run a hashtag contest
    • Create a HashtagBeware of hashtag fails!Susan Album Party OR…
    • Create a HashtagBrainstorm several hashtags foryour business or brandConsider what ways you’llmarket it
    • Develop Content Ripefor the RT!
    • Powerful ContentContent needs to be:authentic, helpful, relevant,and inspiringThe stronger the content, thehigher the chance for the RT
    • Powerful ContentWhat Works
    • Powerful ContentWhat Doesn’t
    • Powerful Content - Checklist Offer Value Showcase Expertise Post Consistently Be Social Be Yourself
    • Powerful ContentConsider 2 Possible BrandRelated Messages(Remember to keep them at140 characters!)
    • Let’s Stay in Touch!
    • Want more info?bit.ly/jumpstartkit
    • Website and Blog:StrellaSocialMedia.comFacebook:Facebook.com/StrellaSocialMediaTwitter:Twitter.com/RachelStrellaLinkedIn:LinkedIn.com/in/RachelStrellaConnections and Resources