Social Media ROI    By Rachel Strellawww.strellasocialmedia.com
Today, We’ll Cover:  The Mindset  The Marketing  The Money
The Mindset
The Mindset      The One-WayBroadcastingAdvertising
The Mindset       The Two-WayNetworkingRelationship Building
The MindsetSocial media is like the two-way, but better!But, businesses andorganizations make themistake of treating socia...
The Marketing
Build Your Stadium
Fill Your Stadium
Make Your Fans Cheer
The Challenges
The Money
An Analogy for How This WorksIn order to from this…                         To this…You gotta do this…
Establish Clear GoalsWhat Do You Want to Achieve? In      What Timeframe?
Establish Clear Goals
Establish Clear Goals
Lay the FoundationWhat Needs Set-Up?
Lay the Foundation
Build Your AudienceHow Can I Attract My Target        Audience?
Build Your Audience
Build Your Audience
Plan Your StrategyWhat Do I Need to Make     This Work?
Plan Your Strategy
Plan Your Strategy
Execute Your StrategyWho Does What and When?
Execute Your Strategy
Execute Your Strategy
Execute Your Strategy
Offer Compelling ContentWhat Does My Audience Need        and Want?
Offer Compelling Content
Offer Compelling Content
Offer Compelling Content
Evaluate the ResultsDid It Work? What Should I Shift?
Evaluate the Results
Evaluate the Results
Evaluate the Results
Let’s Make $$$
Remember…In order to from this…                         To this…You gotta do this…
Small Business Guide!84-page guide to social mediastrellasocialmedia.com/smb-guide
Small Business Guide!84-page guide to social media strellasocialmedia.com/smb-guideExclusively for Small BusinessesExpla...
Connections and Resources       Website and Blog:     StrellaSocialMedia.com          Facebook:Facebook.com/StrellaSocialM...
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Social Media Return on Investment

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I’m going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First – and the most common one I encounter – is that many people stop at Part 1. They call and ask me to ‘set-up a page for them’ and assume that’s all there is to it. Well social media is not a directory service so simply setting it up is just the starting point.

Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful.

Let’s break this down further into the steps you need to take in order to achieve your social media ROI.

Now, comes the big question… how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? I’ll be honest with you. It’s going to require some work, but fortunately for you, I’m giving you the formula for actualizing your investment.

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Social Media Return on Investment

  1. 1. Social Media ROI By Rachel Strellawww.strellasocialmedia.com
  2. 2. Today, We’ll Cover: The Mindset  The Marketing The Money
  3. 3. The Mindset
  4. 4. The Mindset The One-WayBroadcastingAdvertising
  5. 5. The Mindset The Two-WayNetworkingRelationship Building
  6. 6. The MindsetSocial media is like the two-way, but better!But, businesses andorganizations make themistake of treating socialmedia like the first mindset!
  7. 7. The Marketing
  8. 8. Build Your Stadium
  9. 9. Fill Your Stadium
  10. 10. Make Your Fans Cheer
  11. 11. The Challenges
  12. 12. The Money
  13. 13. An Analogy for How This WorksIn order to from this… To this…You gotta do this…
  14. 14. Establish Clear GoalsWhat Do You Want to Achieve? In What Timeframe?
  15. 15. Establish Clear Goals
  16. 16. Establish Clear Goals
  17. 17. Lay the FoundationWhat Needs Set-Up?
  18. 18. Lay the Foundation
  19. 19. Build Your AudienceHow Can I Attract My Target Audience?
  20. 20. Build Your Audience
  21. 21. Build Your Audience
  22. 22. Plan Your StrategyWhat Do I Need to Make This Work?
  23. 23. Plan Your Strategy
  24. 24. Plan Your Strategy
  25. 25. Execute Your StrategyWho Does What and When?
  26. 26. Execute Your Strategy
  27. 27. Execute Your Strategy
  28. 28. Execute Your Strategy
  29. 29. Offer Compelling ContentWhat Does My Audience Need and Want?
  30. 30. Offer Compelling Content
  31. 31. Offer Compelling Content
  32. 32. Offer Compelling Content
  33. 33. Evaluate the ResultsDid It Work? What Should I Shift?
  34. 34. Evaluate the Results
  35. 35. Evaluate the Results
  36. 36. Evaluate the Results
  37. 37. Let’s Make $$$
  38. 38. Remember…In order to from this… To this…You gotta do this…
  39. 39. Small Business Guide!84-page guide to social mediastrellasocialmedia.com/smb-guide
  40. 40. Small Business Guide!84-page guide to social media strellasocialmedia.com/smb-guideExclusively for Small BusinessesExplains the ‘why’ and ‘how’ of social mediaExamples guide modulesWorkbook allows you to apply it to your own businessREAL StrategiesAffordable
  41. 41. Connections and Resources Website and Blog: StrellaSocialMedia.com Facebook:Facebook.com/StrellaSocialMedia Twitter: Twitter.com/RachelStrella LinkedIn: LinkedIn.com/in/RachelStrella

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