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Social Media in Higher Education

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Social media is a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff …

Social media is a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. In this presentation, I’ll share why all facets of student services should be using social media and how to get started today!
Topics Covered:
 Making the shift to social
 Popular social media channels
 Why colleges should be using social media
 College and university trends
 Departmental ideas
 An action plan for going social

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  • 1. HACCStudent Services Workshop Rachel Strella Strella Social Mediawww.strellasocialmedia.com
  • 2. Today, we’ll discuss: Making the Shift to Social Popular Social Channels Why Use Social Media Top Colleges and Universities Using Social Media Departmental IdeasAn Action Plan for Getting Started
  • 3. Making the Shift to Social
  • 4. Making the Shift to Social
  • 5. Social Media Channels
  • 6. The “Big Three”Facebook. Twitter. LinkedIn.
  • 7. Facebook1 billion usersGreat for sharingConsumer-based channelLargest age segment are thosewho are 21-24 followed by 18-20Social media channel wheremost amount of time is spent
  • 8. LinkedIn200 million usersBusiness-based channelGroups and advanced searchtop featuresLargest age segment are thosewho are 35-44 followed by 45-54Strong opportunity to connectwith decision makers
  • 9. Twitter200 million active usersReal-time interaction‘People-based’ channel140-character limitLargest age segment are thosewho are 30-49 followed by 18-29Power is in the retweet (RT)Hashtag “#”used to categorizecontent (ex: #FF = Follow Friday)
  • 10. Supplemental Media
  • 11. YouTube 800+ million usersEntertainment/information-based channelSearch tool & useful for SEOLargest age segment are thosewho are 18-34 followed by 35-49Builds credibility as a ‘personal’form of communication
  • 12. Google+135 million users (69% male)Interface similar to FacebookIntegrates with GmailDraw: SEO & ‘hangouts’Largest age segment are thosewho are 25-34 followed by 18-24Users:marketers, engineers, webdevelopers, and students
  • 13. Pinterest25+ million users (79% female)Photograph-basedOnline pinboard withcategorized interestsLargest age segment are thosewho are 25-54Useful for showcasing products
  • 14. Instagram100 million usersPhoto-sharing appLargest age segment are thosewho are 18-34Appeals to AfricanAmericans, Latinos & UrbanAmericansUseful for brandreinforcement/visual messages
  • 15. Foursquare30+ million users - mostconnected on the webLocation-based service used forgamingLargest age segment are thosewho are 35-44 then 25-34 & 45-54 “Check-in” to locations to winprizes/badges
  • 16. Cell Phones87% of adults have a cell phone  93% of adults 18-49-years-old  85% of adults 50-64-years-oldNearly 60% of adults haveinternet on their phones40% of that time is spent on asocial networking site80% send/receive text messages
  • 17. Supporting MediaE-newsletter. Blogs.
  • 18. Blogs60% of companies have ablogWeb-log: publishedinformation on the webPopular for driving traffic towebsites, SEO, buildingcredibility and communityNiche blogs very popular
  • 19. E-NewslettersForm of electroniccommunication sent via emailProvides great analyticsGenerates TOMAPopular for those who don’thave social media or rarelyuse it as most have email
  • 20. Why Use Social Media?
  • 21. Why Use Social Media? The Social Network
  • 22. Why Use Social Media? The Audience
  • 23. Why Use Social Media? Recruitment
  • 24. Why Use Social Media? Intercommunication
  • 25. Why Use Social Media? Reach
  • 26. Social Media in Higher Ed
  • 27. Higher Ed Using Social Media Ohio University
  • 28. Higher Ed Using Social Media University of Michigan
  • 29. Higher Ed Using Social Media Temple University
  • 30. Higher Ed Using Social Media Stanford University
  • 31. Higher Ed Using Social Media Georgia Tech
  • 32. Higher Ed Using Social Media Drake University
  • 33. Higher Ed Using Social Media University of Florida
  • 34. Higher Ed Using Social Media Arizona State
  • 35. Higher Ed Using Social Media Notre Dame
  • 36. Higher Ed Using Social Media John Hopkins
  • 37. Higher Ed Using Social Media Vassar College
  • 38. Ideas for Student Services
  • 39. Admissions and Recruitment
  • 40. Athletics
  • 41. Veteran’s Affairs
  • 42. Global Education
  • 43. Financial Aid
  • 44. Registration
  • 45. Counseling
  • 46. Disability Services
  • 47. HACC’s Challenges Community college Multiple campuses Multiple departments Harrisburg not ‘major’ city
  • 48. Suggestions
  • 49. The Holistic Approach Develop a Focus Group Establish policies Become a campus listening post Facilitate communication among departments/campuses Enhance social media awareness & engagement Meet and report regularly
  • 50. The Realistic ApproachCreate an Action Plan for Success Choose 2-3 channels:
  • 51. The Realistic ApproachCreate an Action Plan for Success Consider 1-2 Ways to Build Awareness of Channels: • Other Marketing Outlets • Word-of-Mouth • Cross Referencing • Partnerships
  • 52. The Realistic ApproachCreate an Action Plan for Success Determine 2-3 Short-Term (90-Day) Goals: • Build Audience • Increase Web Traffic • Generate Referrals • Establish Credibility • Increase Awareness • Reach a New Audience • Increase Engagement
  • 53. The Realistic ApproachCreate an Action Plan for SuccessBrainstorm 2-3 Themes or Topics to Engage Audience: Ask Yourself: • What’s New? • What’s Interesting? • What Value Can I Provide? • Any Growth Opportunities? • How Can I Educate? • Timely Topics?
  • 54. The Realistic ApproachCreate an Action Plan for Success Determine Needs for Executing Plan including Challenges: • Time • People/Staff • Social Media Knowledge • Technical Knowledge • Passion for Social Media • Training or Coaching
  • 55. The Realistic ApproachCreate an Action Plan for Success List 1-2 Actionable Ways to Proceed and WHEN: • Institute a Social Media Plan • Familiarize Self with Media • Talk with Team/Staff/Superiors • Start a Focus Group or Committee
  • 56. Connections & Resources Website and Blog: StrellaSocialMedia.com Facebook:Facebook.com/StrellaSocialMedia Twitter: Twitter.com/RachelStrella LinkedIn: LinkedIn.com/in/RachelStrella

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