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Brand Your Business with YouTube
 

Brand Your Business with YouTube

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In the book Social Boom, guest writer Julien Smith says, “YouTube is magic.” YouTube videos are a great way to engage your audience and give your business communications a personal touch.

In the book Social Boom, guest writer Julien Smith says, “YouTube is magic.” YouTube videos are a great way to engage your audience and give your business communications a personal touch.

Learn:
Why YouTube?
Getting Started
What to Film
Best Practices
Loading to Your Channel
Sharing

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    Brand Your Business with YouTube Brand Your Business with YouTube Presentation Transcript

    • Brand Your Business with YouTube Presented by Rachel Strella Strella Social Media www.strellasocialmedia.com
    • The #Strella TeamRachel Strella & Amanda Harrison
    • Thank you! Ric Albano 33 Dimensions
    • Introductions! Share your name, yourbusiness, and one thing you hope to learn today!
    • Today, we’ll discuss: - Why YouTube? - Getting Started - What to Film - Best Practices - Loading to Your Channel - Sharing &- Film a video for your business(and time for group questions)
    • Why YouTube?
    • Why YouTube?800 million unique usersLast year, YouTube had morethan 1 trillion views - around 140views for every person on EarthThere is a huge businessopportunity in YouTube
    • Why YouTube?Boost SEOEstablish credibilityPeople to get to know youInexpensiveEasy-to-doHelps you stand out
    • Getting Started
    • Getting StartedPurchase a flip cam, use aSmartphone or computer/ipadSet-up a YouTube channelEstablish an action planUse content you already haveIntegrate efforts into currentmarketing plan
    • What to Film?
    • What to Film?‘Tip of the week’‘How-to’ videosClips of yourself speaking infront of an audienceCustomer TestimonialsPoints of differentiation
    • Best Practices
    • Best PracticesKeep it short and lightOffer valueBe entertaining or informative
    • Best PracticesKeep on eye on light, sound,and shakinessBe YOU!Don’t try to being perfect
    • Best Practices - Example
    • Loading to Your Channel
    • Loading to Your ChannelOn computer – save clip todesktopOn phone – select the YouTubeloading buttonImport to YouTube channelusing the “Upload” buttonAdd a keyword-specific title
    • Loading to Your Channel- Title Example
    • Loading to Your ChannelPeople are looking to beentertained or informed – notlooking to buyImportant to include yourwebsite and contact informationin the description
    • Loading to Your Channel- Description Example
    • Loading to Your ChannelAdd a category so people cansee what the video is aboutAdd keyword-specific tags to aidin (SEO)Note: Include geographiclocation if your target audience islocal (Ex: manager Harrisburg PA)
    • Loading to Your Channel- Category & Example
    • Loading to Your ChannelAfter loading, you can edit usingthe “enhancements” buttonCan trim the ends or createadd-insEditing will take up to an hourfor YouTube to finalizeSave all changes
    • Loading to Your Channel Editing Example
    • Sharing
    • Sharing500 years of YouTube video arewatched every day on FacebookSharing on Facebook fan page,Twitter, LinkedIn, blog, embed linkin stories or articles, etc.Can share twice on social mediachannels-once in AM and once inPM
    • Need HelpGetting Started?Take advantage of our special offer! TODAY ONLY!
    • Film a Video for Your Business
    • Film YOUR VideoCHOOSE ONE:30 second-commercialWhat makes your business rockA quick tip or piece of advicerelated to your businessSomething fun that othersmight not know about you
    • Order of Filming1. Julie2. Keith3. Michelle4. Melissa5. Rick6. Lori
    • Let’s Rock!
    • Connections and Resources Website and Blog: StrellaSocialMedia.com Facebook:Facebook.com/StrellaSocialMedia Twitter: Twitter.com/RachelStrella LinkedIn: LinkedIn.com/in/RachelStrella