Allofus: The story so far

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"Design is all about the content", - Sanky and Nick from AllofUs share their experience at The Week of Yota at Strelka Institute. You can find the rest at https://twitter.com/#!/strelkaschool (please, find tweets that start like "Sanky from @allofustweet...")

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Allofus: The story so far

  1. 1. THE STORY SO FAR... BY NICK & SANKY
  2. 2. THANKYOU..:)
  3. 3. THERE IS NO PERFECT PROCESS
  4. 4. EVERY PROJECT IS DIFFERENT
  5. 5. BUT THE AIM IS ALWAYS THE SAME
  6. 6. INNOVATIVE AND INTUITIVE amazingly simple
  7. 7. BUT ULTIMATLEYa pleasure to use
  8. 8. FOR EXAMPLE...
  9. 9. A BRIEF HISTORY LESSON..._1996_Very few mobile phones_No email_No websites_Low visual design values_Technology doesn’t work
  10. 10. 1996... 2003
  11. 11. _2011 (8 years young)_Project range from S/M/L/XL_Technology works_Play/R&D plays a central role_Social & behavioral_Narrative
  12. 12. web mobile exhibitionbranding UX product service interiors event
  13. 13. _No fast food_No gambling_No cigarettes...but we will do sex.
  14. 14. CONTEXT
  15. 15. ICONIC
  16. 16. ( )
  17. 17. SEX
  18. 18. SO WHAT ABOUT PLAY ?
  19. 19. VIEWERS V’S READERS
  20. 20. One-third of TV watching to be video-on-demand by 2012From 8.5 percent in 2007 to 38 percent in 2012Pike & Fischer, business, legal, and regulatory Information Solutions55% of Virgin Medias 3.71 million customers who use its VoD servicewatch more programming in this way than via some traditional channels.Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT
  21. 21. IT ALL STARTED IN MARCH 2010
  22. 22. SKY
  23. 23. XBOX
  24. 24. THE BRIEF_Starry Sky_Bag_Campfirewhich we thought...
  25. 25. ?
  26. 26. but that’s fine...THERE IS NO PERFECT PROCESS
  27. 27. Syndicated Tools Social Movie Search Websites Networks EnginesSTRATEGY (GONE WRONG) Friends Bags Play (1 click) Website & Cloud Services Player My Bag Add to Bag Share Catalog Download TV Mobile Client Widgets Platforms Yota Movie Service - High Level Approach
  28. 28. INSPIRATION
  29. 29. INSPIRATION X
  30. 30. SPECIFICATION
  31. 31. Specification
  32. 32. USER PERSONAS
  33. 33. USER JOURNEYS
  34. 34. SKETCHES
  35. 35. COMPONENTS
  36. 36. WIREFRAMES
  37. 37. NO
  38. 38. THERE IS NO PERFECT PROCESS
  39. 39. ADVANCED WIREFRAMES
  40. 40. YES
  41. 41. CONCEPT 1
  42. 42. CONCEPT 2
  43. 43. PROTOTYPE
  44. 44. PROTOTYPE
  45. 45. HANG ON...WE NEED A BRANDCONCEPT 1 CONCEPT 1
  46. 46. VISUAL REFERENCES
  47. 47. EXPLORING LIGHT
  48. 48. REACTING TO CONTENT
  49. 49. COMING TO LIFE
  50. 50. ...TIME TOGET MOTORING
  51. 51. BUT THEN....."after the meeting I realised we still missed the crucial part of design.”
  52. 52. BACK TO THEDRAWING BOARD
  53. 53. NOW THE WORK REALLY STARTS
  54. 54. BUTTONS, ICONS &VISIBLE FEATURES ALL CHANGE
  55. 55. AND THE SPECIFICATIONWAS STILL CHANGING WITH TESTING
  56. 56. TV WAS ‘RELATIVELY’ EASY
  57. 57. EXCITINGLY...
  58. 58. JUST THE BEGINNING
  59. 59. TIPS..._Concept design before detail_Consider all platforms upfront_Design core platform first_Create design guidelines early and iterate_User test often_Always look to do better_Great clients know design is a processand remember....
  60. 60. THERE IS NO PERFECT PROCESS
  61. 61. IN CONCLUSION
  62. 62. OBSERVATION IS INSPIRATION
  63. 63. THANKS FOR LISTENING NICK & SANKY

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