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Allofus: The story so far

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"Design is all about the content", - Sanky and Nick from AllofUs share their experience at The Week of Yota at Strelka Institute. You can find the rest at https://twitter.com/#!/strelkaschool (please, …

"Design is all about the content", - Sanky and Nick from AllofUs share their experience at The Week of Yota at Strelka Institute. You can find the rest at https://twitter.com/#!/strelkaschool (please, find tweets that start like "Sanky from @allofustweet...")

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Transcript

  • 1. THE STORY SO FAR... BY NICK & SANKY
  • 2. THANKYOU..:)
  • 3. THERE IS NO PERFECT PROCESS
  • 4. EVERY PROJECT IS DIFFERENT
  • 5. BUT THE AIM IS ALWAYS THE SAME
  • 6. INNOVATIVE AND INTUITIVE amazingly simple
  • 7. BUT ULTIMATLEYa pleasure to use
  • 8. FOR EXAMPLE...
  • 9. A BRIEF HISTORY LESSON..._1996_Very few mobile phones_No email_No websites_Low visual design values_Technology doesn’t work
  • 10. 1996... 2003
  • 11. _2011 (8 years young)_Project range from S/M/L/XL_Technology works_Play/R&D plays a central role_Social & behavioral_Narrative
  • 12. web mobile exhibitionbranding UX product service interiors event
  • 13. _No fast food_No gambling_No cigarettes...but we will do sex.
  • 14. CONTEXT
  • 15. ICONIC
  • 16. ( )
  • 17. SEX
  • 18. SO WHAT ABOUT PLAY ?
  • 19. VIEWERS V’S READERS
  • 20. One-third of TV watching to be video-on-demand by 2012From 8.5 percent in 2007 to 38 percent in 2012Pike & Fischer, business, legal, and regulatory Information Solutions55% of Virgin Medias 3.71 million customers who use its VoD servicewatch more programming in this way than via some traditional channels.Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT
  • 21. IT ALL STARTED IN MARCH 2010
  • 22. SKY
  • 23. XBOX
  • 24. THE BRIEF_Starry Sky_Bag_Campfirewhich we thought...
  • 25. ?
  • 26. but that’s fine...THERE IS NO PERFECT PROCESS
  • 27. Syndicated Tools Social Movie Search Websites Networks EnginesSTRATEGY (GONE WRONG) Friends Bags Play (1 click) Website & Cloud Services Player My Bag Add to Bag Share Catalog Download TV Mobile Client Widgets Platforms Yota Movie Service - High Level Approach
  • 28. INSPIRATION
  • 29. INSPIRATION X
  • 30. SPECIFICATION
  • 31. Specification
  • 32. USER PERSONAS
  • 33. USER JOURNEYS
  • 34. SKETCHES
  • 35. COMPONENTS
  • 36. WIREFRAMES
  • 37. NO
  • 38. THERE IS NO PERFECT PROCESS
  • 39. ADVANCED WIREFRAMES
  • 40. YES
  • 41. CONCEPT 1
  • 42. CONCEPT 2
  • 43. PROTOTYPE
  • 44. PROTOTYPE
  • 45. HANG ON...WE NEED A BRANDCONCEPT 1 CONCEPT 1
  • 46. VISUAL REFERENCES
  • 47. EXPLORING LIGHT
  • 48. REACTING TO CONTENT
  • 49. COMING TO LIFE
  • 50. ...TIME TOGET MOTORING
  • 51. BUT THEN....."after the meeting I realised we still missed the crucial part of design.”
  • 52. BACK TO THEDRAWING BOARD
  • 53. NOW THE WORK REALLY STARTS
  • 54. BUTTONS, ICONS &VISIBLE FEATURES ALL CHANGE
  • 55. AND THE SPECIFICATIONWAS STILL CHANGING WITH TESTING
  • 56. TV WAS ‘RELATIVELY’ EASY
  • 57. EXCITINGLY...
  • 58. JUST THE BEGINNING
  • 59. TIPS..._Concept design before detail_Consider all platforms upfront_Design core platform first_Create design guidelines early and iterate_User test often_Always look to do better_Great clients know design is a processand remember....
  • 60. THERE IS NO PERFECT PROCESS
  • 61. IN CONCLUSION
  • 62. OBSERVATION IS INSPIRATION
  • 63. THANKS FOR LISTENING NICK & SANKY