From Rex Briggs, CEO, Marketing Evolution.

1. Marketing Evolution
MarketingEvolution.com | CONFIDENTIAL
Marketing EvolutionThe Wall Between
LOCAL & NATIONAL
Advertising
Rex Briggs, CEO, Marketing Evolution
June 4, 2013
Twitter: @rexbriggs

2. Marketing Evolution
Context: Where I am coming from
Marketing Evolution:
 ROI measurement of
Paid, Owned & Earned media
 Software for budget allocation…
uses “SIRF” Algorithms.

3. Marketing Evolution
Which Of These Aren’t Local?

4. Marketing Evolution
EVERYTHING IS LOCAL
TV: KABC, Los Angeles, Prime 8pm-11pm

5. Marketing Evolution
DATA & ALGORITHMS
Are Making National… Local
– And Local… National

6. Marketing Evolution
What Does This Mean To You?
Buyers:
1. Walls between national & local need to go
2. If you’re not using up to date software or algorithms…
you are showing up the Berlin wall empty handed
Sellers:
1. Opportunity & Risk
2. Master your data… Fine-tune your algorithms… train
your sales people

7. Marketing Evolution