The Wall Between Local and National Advertising (Street Fight Summit West 2013)
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The Wall Between Local and National Advertising (Street Fight Summit West 2013)

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From Rex Briggs, CEO, Marketing Evolution.

From Rex Briggs, CEO, Marketing Evolution.

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The Wall Between Local and National Advertising (Street Fight Summit West 2013) The Wall Between Local and National Advertising (Street Fight Summit West 2013) Presentation Transcript

  • Marketing EvolutionMarketingEvolution.com | CONFIDENTIALMarketing EvolutionThe Wall BetweenLOCAL & NATIONALAdvertisingRex Briggs, CEO, Marketing EvolutionJune 4, 2013Twitter: @rexbriggs
  • Marketing EvolutionContext: Where I am coming fromMarketing Evolution: ROI measurement ofPaid, Owned & Earned media Software for budget allocation…uses “SIRF” Algorithms.
  • Marketing EvolutionWhich Of These Aren’t Local?
  • Marketing EvolutionEVERYTHING IS LOCALTV: KABC, Los Angeles, Prime 8pm-11pm
  • Marketing EvolutionDATA & ALGORITHMSAre Making National… Local– And Local… National
  • Marketing EvolutionWhat Does This Mean To You?Buyers:1. Walls between national & local need to go2. If you’re not using up to date software or algorithms…you are showing up the Berlin wall empty handedSellers:1. Opportunity & Risk2. Master your data… Fine-tune your algorithms… trainyour sales people
  • Marketing Evolution