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The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
The Wall Between Local and National Advertising (Street Fight Summit West 2013)
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The Wall Between Local and National Advertising (Street Fight Summit West 2013)

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From Rex Briggs, CEO, Marketing Evolution.

From Rex Briggs, CEO, Marketing Evolution.

Published in: Business, Technology
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  • 1. Marketing EvolutionMarketingEvolution.com | CONFIDENTIALMarketing EvolutionThe Wall BetweenLOCAL & NATIONALAdvertisingRex Briggs, CEO, Marketing EvolutionJune 4, 2013Twitter: @rexbriggs
  • 2. Marketing EvolutionContext: Where I am coming fromMarketing Evolution: ROI measurement ofPaid, Owned & Earned media Software for budget allocation…uses “SIRF” Algorithms.
  • 3. Marketing EvolutionWhich Of These Aren’t Local?
  • 4. Marketing EvolutionEVERYTHING IS LOCALTV: KABC, Los Angeles, Prime 8pm-11pm
  • 5. Marketing EvolutionDATA & ALGORITHMSAre Making National… Local– And Local… National
  • 6. Marketing EvolutionWhat Does This Mean To You?Buyers:1. Walls between national & local need to go2. If you’re not using up to date software or algorithms…you are showing up the Berlin wall empty handedSellers:1. Opportunity & Risk2. Master your data… Fine-tune your algorithms… trainyour sales people
  • 7. Marketing Evolution

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