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Hyperlocal targeting on the mobile platform

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The mobile revolution is here, and it’s dramatically impacting the way consumers shop and buy. A new white paper offers the most comprehensive source for understanding how to target individuals at key …

The mobile revolution is here, and it’s dramatically impacting the way consumers shop and buy. A new white paper offers the most comprehensive source for understanding how to target individuals at key moments in the purchase cycle.

Get access to a full copy of this white paper at http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/

“Hyperlocal Targeting on the Mobile Platform” speaks to both newcomers and aficionados with case studies, expert analysis, use cases, and even a glossary of terms, covering wifi, lat-long, IP lookup, device targeting and other technologies, as well as the ad buying options available, from exchanges to real-time bidding, and the companies proffering solutions.

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  • 1. Hyperlocal Targeting OnThe Mobile PlatformInsights for Business
  • 2. It’s never been easier to targetcustomers where they are,when you want to reach them.
  • 3. 133.7 million consumers— a full52.5% of the U.S. population— own asmartphone...
  • 4. ... making themaccessible formarketers to reachthem in moreimmediate waysthan ever.
  • 5. Hyperlocal targeting gives marketersthe ability to reach just the consumersthey want to reach, at the times andplaces where it matters.
  • 6. New Ways to Reach Consumers
  • 7. But marketers aremissing out.
  • 8. Today, mobile accounts for 10% of allmedia consumption by consumers, yetonly 1% of marketers’ overall spend.
  • 9. Challenges for Hyperlocal Targeting● Dirty Data: Complex algorithms and inconsistentstandards get passed off as location data.● Privacy: Intimacy is both an opportunity and achallenge, requiring advertisers to tiptoebetween relevance and voyeurism.● Measurement: Mobile users often makepurchases offline, making it difficult formarketers to measure the full ROI of acampaign.
  • 10. Even as the technologies improve,marketing involvement in hyperlocalremains behind the curve.
  • 11. Get a copy of the fullwhite paper.Visit:http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/It’s time to bridge the knowledge gapand discover vastly improved ROI.

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