Hyperlocal Targeting OnThe Mobile PlatformInsights for Business
It’s never been easier to targetcustomers where they are,when you want to reach them.
133.7 million consumers— a full52.5% of the U.S. population— own asmartphone...
... making themaccessible formarketers to reachthem in moreimmediate waysthan ever.
Hyperlocal targeting gives marketersthe ability to reach just the consumersthey want to reach, at the times andplaces wher...
New Ways to Reach Consumers
But marketers aremissing out.
Today, mobile accounts for 10% of allmedia consumption by consumers, yetonly 1% of marketers’ overall spend.
Challenges for Hyperlocal Targeting● Dirty Data: Complex algorithms and inconsistentstandards get passed off as location d...
Even as the technologies improve,marketing involvement in hyperlocalremains behind the curve.
Get a copy of the fullwhite paper.Visit:http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-pla...
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Hyperlocal targeting on the mobile platform

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The mobile revolution is here, and it’s dramatically impacting the way consumers shop and buy. A new white paper offers the most comprehensive source for understanding how to target individuals at key moments in the purchase cycle.

Get access to a full copy of this white paper at http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/

“Hyperlocal Targeting on the Mobile Platform” speaks to both newcomers and aficionados with case studies, expert analysis, use cases, and even a glossary of terms, covering wifi, lat-long, IP lookup, device targeting and other technologies, as well as the ad buying options available, from exchanges to real-time bidding, and the companies proffering solutions.

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Hyperlocal targeting on the mobile platform

  1. 1. Hyperlocal Targeting OnThe Mobile PlatformInsights for Business
  2. 2. It’s never been easier to targetcustomers where they are,when you want to reach them.
  3. 3. 133.7 million consumers— a full52.5% of the U.S. population— own asmartphone...
  4. 4. ... making themaccessible formarketers to reachthem in moreimmediate waysthan ever.
  5. 5. Hyperlocal targeting gives marketersthe ability to reach just the consumersthey want to reach, at the times andplaces where it matters.
  6. 6. New Ways to Reach Consumers
  7. 7. But marketers aremissing out.
  8. 8. Today, mobile accounts for 10% of allmedia consumption by consumers, yetonly 1% of marketers’ overall spend.
  9. 9. Challenges for Hyperlocal Targeting● Dirty Data: Complex algorithms and inconsistentstandards get passed off as location data.● Privacy: Intimacy is both an opportunity and achallenge, requiring advertisers to tiptoebetween relevance and voyeurism.● Measurement: Mobile users often makepurchases offline, making it difficult formarketers to measure the full ROI of acampaign.
  10. 10. Even as the technologies improve,marketing involvement in hyperlocalremains behind the curve.
  11. 11. Get a copy of the fullwhite paper.Visit:http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/It’s time to bridge the knowledge gapand discover vastly improved ROI.

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