Go Greek US Investor Presentation


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  • Flavors offered in the frozen Greek yogurt are:PlainChocolate Mango Biscotti  Flavors offered in the fresh Greek yogurt are:Plain Flavors offered in the Greek yogurt smoothies are:Fruit smoothies Greek honey smoothies Greek spoon sweet smoothies
  • AssumptionsAvg. operating hours per day: 13 HoursDays open per week: 7 DaysIndustry growth rate per year: 4.5%Inflation rate per year: 3%
  • Go Greek US Investor Presentation

    2. 2. Go Greek Yogurt’s mission is to create awareness and an appetite for healthy and nutritionally satisfying food options. Go Greek Yogurt will emphasize authenticity, high quality and enhance the industry’s current Greek yogurt offering for consumers by serving both fresh and frozen Greek yogurt products that are high in protein and made with natural ingredients. We wish to provide a healthy, nutritional alternative food option for all times of the day, breakfast, lunch, snack and dessert. February 2014 Go Greek Yogurt 2
    3. 3. COMPANY OVERVIEW WHAT WE DO Go Greek Yogurt (“Go Greek”) is a health food brand that offers consumers both fresh and frozen Greek yogurt, smoothies, parfaits and teas with cut up fresh fruit. We will initially focus on highprotein Greek yogurt products and superfoods in response to growing consumer demand. WHAT MAKES US DIFFERENT Unlike other yogurt shops, we offer high quality and high protein authentic Greek yogurt products. The full menu of product offerings provides consumers with the benefits of superfoods that enrich the body with anti-oxidants, probiotics, protein and other essential nutrients. The menu caters to meals throughout the day for breakfast, lunch, snack and dessert. AUTHENTIC PRODUCT • Go Greek serves both fresh and frozen 0%, 2% and 10% authentic Greek yogurt, yogurt parfaits and smoothies along with sweet and savory toppings. • Greek yogurt is an excellent source in calcium and protein while low in fat and carbohydrates. • Greek yogurt contains lower amounts of lactose than other yogurts, making it the choice for consumers who are lactose intolerant. • Produced in Greece using the original straining method with natural ingredients, unlike much of the Greek yogurt produced in North America. February 2014 Go Greek Yogurt 3
    4. 4. TARGET AUDIENCE BRAND POSITIONING For the health-conscious who seek to make healthier choices that positively affect everyday life, Go Greek is a quick serve health food brand that offers quality and authentic Greek Yogurt products that are not only delicious, but also full of health benefits. SEGMENTATION Health-Conscious Innovators Higher income bracket Health-Conscious Parents Mid to high income bracket Male and Female Mothers and fathers Aged 18-35 Aged 25-45 Well educated Looking to make healthy choices for the family Health Conscious Active & On the go Seeking nutritional benefits February 2014 Food choices revolve around taste to “hide” the nutrition Go Greek Yogurt 4
    5. 5. WHAT THEY’RE SAYING: GO GREEK IS A SUCCESS A favorite of celebrities and health conscious consumers, Go Greek has been endorsed via online channels and return visits by A-listers such as Sofia Vergara and Joyce Giraud. “Take a trip to Athens via Beverly Hills! This place has been open for about a week and I’ve already been four times!” - Brittany B. (Yelp.com) “You will have endless selections of toppings and have a friendly staff to help you navigate through the flavors.” - Fernanda A. (Yelp.com) February 2014 “This place is great for breakfast, lunch, a snack, or dessert. The yogurt tastes so delicious and fresh!” - Ramona R. (Yelp.com) “These guys are seriously on to something because the yogurt was the best quality, texture and taste I have ever experienced!” - Benjamin M. (Yelp.com) Go Greek Yogurt 5
    6. 6. INDUSTRY OVERVIEW • • • People are becoming more aware of healthier alternatives to their favorite foods and this has impacted consumer behaviour dramatically. The consumer behavior shifts have lead to the exploding popularity of frozen yogurt over the past few years. In the U.S. alone about 121 million servings of frozen yogurt are served annually with an industry growth rate of about 8%. Further, Greek yogurt has fast become a consumer favorite due to its heightened health benefits and creamier texture. In the five years leading up to 2011, Greek yogurt sales exploded by 2500% Competitor Comparison* Brand Go Greek (2%) Red Mango Ben and Jerry’s Greek yogurt Calories 80 80 160 Protein 10 g 2.5 g 6g Fat 2.5 g - 5g *Comparison based on a 4oz. serving February 2014 Go Greek Yogurt 6
    7. 7. LEADERSHIP DON ROBINSON – SPECIAL ADVISOR • As a leader in the food service industry, Don is recognized for his expertise, experience and success. • Over 30 years of management and marketing experience in the hospitality and food service industries. • He began his career in a general management and marketing role with Nabisco Brands, and then spent more than 20 years with Mars Incorporated, the international leader of many well-known confectionary, food and pet care brands. • In his role as President and CEO of CARA, Don reshaped the company by branding and streamlining operations, enhancing both the customer and employee experience. In operation for 125 years, CARA has over 700 restaurants and 9 flight centers across Canada. CEO • As Special Advisor to Go Greek Yogurt, Don Robinson is leading the search for a CEO who is the best fit for the company. The board is currently examining four candidates. February 2014 Go Greek Yogurt 7
    8. 8. DIRECTORS JONATHAN WILLIAMS, DIRECTOR & FOUNDER • President of Medlicious Foods, an importer of European and Greek products. • Influential Greek cultural and culinary heritage. • Previously Director of Sales & marketing with Gergeri, a Greek food manufacturer in Greece. He relocated to North America, launching an import and distribution company for Gergeri. TANJA SUBOTIC, DIRECTOR & FOUNDER • Over 5 years of experience in marketing and advertising. • Entrenched in the health industry through personal and career goals. • Creative visionary behind design and messaging behind the brand. DAVID SUBOTIC, DIRECTOR & FOUNDER • • • CEO of DAS Capital, boutique investment firm with offices in Los Angeles and Toronto. Significant executive experience, in seeding small cap companies Integral participant in investment and capital fundraising projects, facilitating and sourcing successful business deals. February 2014 Go Greek Yogurt 8
    10. 10. CORPORATE STORES FIRST LOCATION The Go Greek flagship storefront recently launched in at the heart of the Beverly Hills Triangle, an upscale shopping district featuring several world-class doctors’ offices and a large number of health conscious businesses. At 850 sq. ft., the flagship store is projected to generate USD $1 million in revenues by the end of year 1. EXPANSION Go Greek plans to open 20 corporate stores throughout California over the course of 5 years. February 2014 Go Greek Yogurt 10
    11. 11. FRANCHISE LOCATIONS FRANCHISE EXPANSION Taking into account the projected growth strategy, Go Greek anticipates adding 200 franchise locations across the US within 5 years. FRANCHISE REVENUES Franchises will initially cost $40,000 up front and Go Greek will charge an annual 6% franchise fee and 2% marketing fee based on gross revenues for each location in addition to a 4% fee to cover other costs such as branded store materials. February 2014 Go Greek Yogurt 11
    12. 12. RETAILER PARTNERSHIPS GRAB AND GO CONCEPT Go Greek has developed a grab and go concept that will leverage the existing clientele of the surrounding businesses such as fitness centers, convenience stores, coffee shops and small health food stores. Grab and Go locations will be outfitted with a branded glass-front refrigeration unit to build brand and product awareness. In major centres where consumer demand is high, snacks and meals will be delivered each morning. Resale contracts will be negotiated with all Grab and Go locations. PRE-PACKAGED RETAIL STRATEGY Focusing on expansion, Go Greek will seek to create new distribution channels by offering the sale of Go Greek products in other retail and grocery locations within North America. Go Greek branded goods such as the spoon sweets that go with plain yogurt and both fresh and frozen pre-packaged yogurt would be available at other establishments. This strategy allows for targeted outreach to a broader retail consumer base. February 2014 Go Greek Yogurt 12
    13. 13. FINANCIAL PROJECTIONS Go Greek Projected Revenue Go Greek Projected Profit $45,000,000 $25,000,000 $40,000,000 $35,000,000 $20,000,000 $30,000,000 $25,000,000 $15,000,000 $20,000,000 $15,000,000 $10,000,000 $10,000,000 $5,000,000 $0 Corporate Stores $5,000,000 Year 1 Year 2 $2,543,138 $5,086,275 February 2014 Year 4 Year 5 $8,477,125 $12,715,688 $16,954,250 $0 $9,629,413 $14,715,688 $19,801,963 $21,345,100 Year 1 Year 2 Year 3 Year 4 Year 5 $6,086,275 $14,715,688 $23,192,813 $32,517,650 $38,299,350 Series1 $2,199, $8,812, $13,787 $20,213 $21,206 Franchise Revenue $3,543,138 Total Revenue Year 3 Go Greek Yogurt 13
    14. 14. INVESTMENT OPPORTUNITY After successfully launching the first Beverly Hills Go Greek storefront and establishing the brand in the marketplace, the intent is to build a franchised retail brand that will expand across North America. After 5 years, Go Greek anticipates taking in total revenues of approximately USD $38 million and a USD $21 million profit. Go Greek is selling 215,000 common shares at $12 per share. Use of capital Cost of opening 2 corporate stores $800,000 Centralized distribution for franchise locations $200,000 North American manufacturing (product and packaging) $300,000 Corporate administration and franchise sales support February 2014 Go Greek Yogurt $1.3 million 14
    15. 15. SERVICE PROVIDERS AUDITOR: Herbert Ono – McMillan LLP LEGAL: Jerry Mangeles – Butler & Mitchell LLP, L.A. BANKING: JP Morgan Chase & Co. February 2014 Go Greek Yogurt 15
    16. 16. Contact DAVID SUBOTIC DAS Capital 310.218.3470 February 2014 Go Greek Yogurt 16