Justin Dux On Social Media Measurement
Upcoming SlideShare
Loading in...5
×
 

Justin Dux On Social Media Measurement

on

  • 324 views

contest entry for Occam\’s Razor

contest entry for Occam\’s Razor

Statistics

Views

Total Views
324
Views on SlideShare
323
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Justin Dux On Social Media Measurement Justin Dux On Social Media Measurement Presentation Transcript

  • On November 13th, 2009AvinashKaushik held a contest to win his latest book. The following was my submission for which I was proud to receive an honorable mention.
    Starting on the next slide was my submission
  • If you were to measure the success of a company’s social media efforts how would you do it?
    A response from Justin Dux in 9 slides
  • KPI
    What are the KPI I’m fighting to include in my reporting?
    What KPI will be actionable for our business needs?
    What can we measure that informs our KPI?
    What can I do?
    View slide
  • What my company thinks
    What is the economic driver for our company?
    Do we know what the customers want?
    Are the customers listening to our message?
    What does my company ask of me?
    View slide
  • What our customers are saying
    Do our customers echo our messaging or are they asking for something else?
    Are our customers listening to our social media or ignoring it?
    Are our customers happy with our company or products?
    Customers are people too
  • Are we on the same page for action?
    When I ask my boss to describe our social media efforts does it match what I was tracking?
    When I sit in on meetings, does senior management ask about the performance of indicators or make up new things to do?
    Gimme ROI,
    Gimme ROI,
    Gimme ROI,
    My stats
  • Does my company offer what the people want?
    Give me video
    Give me secrets
    Give me smiles
    Give me insight
    Give me news
    And on and on.
    Does our content (or products) match their wants?
    Gimme,
    Gimme,
    Gimme
    Produce more content
  • Do the people’s actions become data?
    Gimme data to support my hypothesis
    Give me data to justify your cost
    Give me data to make pretty reports
    Give me data to look smart
    Gimme,
    Gimme
    Gimme
    Click, view, comment, share, Click, view, comment, share ,Click, view, comment, share
  • We. The people. Want….
    When all parts come together, the KPI results indicate that your company is giving the people what they want.
    We
    The people
    Want
  • Example: Betty Crocker is successful at social media
    Let them eat cake.
    We make cake
    The people want cake
    The data confirms the customers want cake
    But not necessarily because of social media