MARKETING & MANAGEMENTGood - Better - Great Reads!@chiligum 2013
…which you shouldn‘tmiss at work!
Making better choices! Guided by adecision-process to avoid common mistakesand biases: Wider your options, reality-test yo...
One of a series of publications, whichhighlight the most classy scholarlypapers. Here are insights from thoughtleaders, su...
Key writing principles as key successfactors for more effective communicationsof any type. Very useful and hands-on.Not at...
The Smashing Magazine is a state-of-the-art reference in web design anyways. Thisbook outlines straight to the point keypr...
The art, craft and science of marketingcommunications. Theoretical backgroundand practical application to betterpositionin...
Lookingformore?www.chiligum.comview fullreadinglist here
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Marketing & Management: Good - Better - Great Reads!

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Marketing & Management: Good - Better - Great Reads!

  1. 1. MARKETING & MANAGEMENTGood - Better - Great Reads!@chiligum 2013
  2. 2. …which you shouldn‘tmiss at work!
  3. 3. Making better choices! Guided by adecision-process to avoid common mistakesand biases: Wider your options, reality-test you assumptions, attain distance andprepare to be wrong.Heath C, Heath D“Decisive: How to makebetter choices in life andwork”Crown Business, New York,2013Good-Better-Great Reads: Full Readinglist at Amazon
  4. 4. One of a series of publications, whichhighlight the most classy scholarlypapers. Here are insights from thoughtleaders, such as Porter M., Drucker P.,Kaplan N., Levitt T., Prahalad C. K.HBR’S 10 Must Reads“The Essentials”Harvard Business ReviewPress, Boston, 2011Good-Better-Great Reads: Full Readinglist at Amazon
  5. 5. Key writing principles as key successfactors for more effective communicationsof any type. Very useful and hands-on.Not at least, to precise your ownthought!Roman K, Raphaelson J“Writing that Works:How to communicateeffectively in business”HarperCollins, New York,2000, 3rd ed.Good-Better-Great Reads: Full Readinglist at Amazon
  6. 6. The Smashing Magazine is a state-of-the-art reference in web design anyways. Thisbook outlines straight to the point keyprinciples from basic design to currenttrends in web development.Smashing Magazine“The Smashing Book #2“Smashing Media, Freiburg,2011Good-Better-Great Reads: Full Readinglist at Amazon
  7. 7. The art, craft and science of marketingcommunications. Theoretical backgroundand practical application to betterpositioning, campaign planning, adcreation and evaluation.Rossiter J, Bellman S“Marketing Communications:Theory and Applications”Prentice Hall, FrenchsForrest, 2005Good-Better-Great Reads: Full Readinglist at Amazon
  8. 8. Lookingformore?www.chiligum.comview fullreadinglist here
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