http://www.sustainabilityconsulting.com/blog/2011/5/19/resources-3-reasons-your-sustainability-pitch-is-failing.html I frequently talk to people who are desperately trying to “sell” sustainability—and failing. Sometimes it’s a sustainability consultant that can’t drum up business even though their target customer seems to be a no-brainer. Other times it’s an employee trying to green the company from the inside.
In almost all of the cases, I can trace the cause of their failure to one or more of the following reasons. (And unfortunately, it’s often a combination of all three.) So the next time that you realize you’ve hit a wall in pushing for sustainability, ask yourself if you’re you’re making these mistakes.