SSC In The MediaWe regularly contribute to newspapers, magazines, and onlinepublications. Weve posted some of our favorite...
Why You Should Wait to Act onSustainabilityDecember 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader....
How Chicken of the Sea DroveDown its Global FootprintDecember 2012Jennifer Woofter, President of SSC, was recently quoted ...
Setting Targets and EncouragingBehaviors That WorkNovember 2012Jennifer Woofter, President of SSC, wrote for the Buildings...
Is the Sustainability ConsultingMarket Reaching Maturity?November 2012Jennifer Woofter, President of SSC, wrote forEnviron...
Chicken of the Sea Releases First-Ever Sustainability ReportAugust 2012Chicken of the Sea International released its first...
Seven Questions to FocusSustainability LeadershipAugust 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Lea...
The Untapped Potential of aSustainability StoryJuly 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader....
Case Studies Enliven SustainabilityReportsJuly 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader. Here...
Sustainability Reporting: A Few TricksCan Save You From a Lot of HeartacheJuly 2012 Jennifer Woofter, President of SSC, wr...
Four Ways Summer Interns CanAdvance Your Corporate SustainabilityJuly 2012 Jennifer Woofter, President of SSC, wrote for E...
Reasons Not to Publish a SustainabilityReport (At Least Not Yet)July 2012 Jennifer Woofter, President of SSC, wrote for th...
Surveys Indicate CSR As aProfession is Still in an Early StageApril 2012Jennifer Woofter and SSC’s State of the Industryfi...
4 Things Your Company Needs toKnow About The Carbon DisclosureProjectApril 2012 Jennifer Woofter, President of SSC, wrote ...
Jennifer Woofter Joins The University ofVermont’s Executive Online EducationFacultyMarch 2012The University of Vermont has...
The Brutal Truth aboutSustainability ReportingMarch 2012Jennifer Woofter, President of SSC, wrote for CSRwireTalkback. Her...
3 Ways Retailers Can Help TheirSuppliers Tackle SustainabilityFebruary 2012Jennifer Woofter, President of SSC, wrote for t...
After the Energy AuditOctober 2011Strategic Sustainability Consulting President, JenniferWoofter writes on energy audits, ...
Blind SpotsOctober 201110 Business Myths You Cant Affordto Believe on Your New Path toSuccessSSC President, Jennifer Wooft...
Growing a Green Career inSustainability ConsultingSeptember 2011Sustainability consulting has gone mainstream andcreated o...
―Greenwashing‖ – and Howto Avoid ItSeptember 2011The Coalition for Responsible Fire Protection beganin 2010 as a healthy d...
Getting Started for Green ITwith Non-ProfitsSeptember 2011Simple Steps to Reduce Your                                     ...
Greening Organizationsfrom the Inside OutAugust 2011Greening Organizations from the                                 Segmen...
The Insiders Perspectivewith Jennifer WoofterAugust 2011Strategic Sustainability Consulting:The Insider’s Perspective with...
3 Stupid Mistakes thatSustainability Job Seekers MakeJuly 2011 Jennifer Woofter, President of SSC, wrote for the Toronto S...
Why I’ve Stopped Pitching theBusiness Case for SustainabilityJune 2011 Jennifer Woofter, President of SSC, wrote for the T...
3 Reasons YourSustainability Pitch Is FailingMay 2011Jennifer Woofter, President of SSC, wrote for theToronto Sustainabili...
Its Easy Being GreenApril 2011Reducing trash and water usage,adding features like rain gardenscan make a big impactThe ter...
Gone Green?April 2011A Strategic Approach to Going GreenThe Gazette of Politics and Business, in cooperationwith Bethesda ...
Exploratory DesignMarch 2011A quick examination of what trendshealthcare design is following andwhat could be on the horiz...
Three Green IndustriesReady for a Growth SpurtMarch 2011Put the kibosh on your turbine                                  su...
C-level SeriesMay 2010Human Sigma Engaging Employees asPart of Sustainability InitiativesIn Human Sigma: Managing the Empl...
Strategies for SustainabilityOctober 2009As sustainability gains global momentum, moresmall and medium-size businesses are...
WWD Reader ProfileOctober 2009My name is Jennifer Woofter and I run StrategicSustainability Consulting (SSC). We’re a bout...
Successful SustainabilityProgrammes Require Managementand Workforce Buy InJuly 2009Strategic Sustainability Consulting Pre...
Frugal is BackMay 2009Its time to cut back or go home.                                    In this article, Jennifer Woofte...
Green Benefits ProveHelpful in a Down EconomyMay 2009―The Greening of HR Survey," a January 2009 studyconducted by New Yor...
Why And How YourCompany Should Go GreenJanuary 2009Like many growing companies, Fowler Printing andGraphics is going green...
What to Look for (and Avoid)in a Virtual InternshipJanuary 2009Virtual internships have been around for a littlewhile but ...
Get Thoroughly GreenOctober 2008Take a look at your companys eco-friendliness from start to finishStrategic Sustainability...
Growing the Pool of GreenAuditorsJuly 2008Strategic Sustainability Consulting launches a newGreen Auditor certification co...
Green TeamApril 2008Make your employees part of thesolution by tapping them forenvironmentally friendly ideasRead all abou...
It’s Not Easy Being GreenJanuary 2008Climate change risk is no longer afocus only of utility companiesStrategic Sustainabi...
Sustainability Coach TakesHer Expertise to MarketNovember 2007Big businesss decision to jump on the greenbandwagon has cre...
Did you enjoy some of the ―Strategic SustainabilityConsulting‖ story?Learn more! Check out the wealth of freeresources we ...
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  1. 1. SSC In The MediaWe regularly contribute to newspapers, magazines, and onlinepublications. Weve posted some of our favorites below.Updated January 2013
  2. 2. Why You Should Wait to Act onSustainabilityDecember 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader. Heres what Jennifer had to say:―Sustainability is a huge, complex, and dauntingchallenge. And a growing number of companies feel asense of urgency to do something – anything – to showtheir stakeholders that they are paying attention. But inthe rush to appear responsive, you may be missing theboat. We recently came across the Harvard BusinessJournal article, Act Fast, but Not Necessarily First. AuthorFrank Partnoy makes a compelling case for moredeliberate decision-making … ‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  3. 3. How Chicken of the Sea DroveDown its Global FootprintDecember 2012Jennifer Woofter, President of SSC, was recently quoted ina GreenBiz article on SSC client, Chicken of the Sea,successes:―We looked into supply chain operations, we looked atfreight for incoming ingredients, packaging and finishedproduct," said Jennifer Woofter with StrategicSustainability Consulting, who was hired to analyze thecompanys carbon footprint. "It was quite comprehensive.We looked at ocean and intermodal freight transportation,which accounts for 80 percent of its carbon footprint.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  4. 4. Setting Targets and EncouragingBehaviors That WorkNovember 2012Jennifer Woofter, President of SSC, wrote for the Buildingspublication. Heres what Jennifer had to say:―In my consulting practice, the biggest flaw I see inenergy management initiatives is ignoring the humanelement. You can do a lot to minimize energy use from abuilding or facility perspective, but at some point you aregoing to have to address employee behavior in theworkplace. This is one of the most challenging aspects ofour work as sustainability practitioners. It involveschanging people’s mindsets. And honestly, as much aswe say that ―going green‖ is hindered by financial costs,the reality is that it’s time and attention that are the realobstacles.‖Click here to view this article or take a look a the entireNovember issue featuring Jennifer’s article on page 14. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  5. 5. Is the Sustainability ConsultingMarket Reaching Maturity?November 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader. Heres what Jennifer had to say:―For the last decade, the sustainability consulting industryhas been like the Wild West — hundreds of peoplejumping in and making their own rules, standards, andbest practices. They created a thousand different services,promised all kinds of results, and made all kinds ofclaims.For the last eighteen months or so, however, things seemto be shifting a little bit. So when I came across the Inc.Magazine article, ―6 Signs Your Market Is Maturing‖ byKarl Stark and Bill Stewart, I read it with an eye to mymarket: the sustainability consulting industry. Accordingto the article, here are six signs that your market may bematuring as well as my comments on how each applywithin sustainability consulting.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  6. 6. Chicken of the Sea Releases First-Ever Sustainability ReportAugust 2012Chicken of the Sea International released its first-evercorporate sustainability report, the culmination of acompany-wide assessment undertaken in 2011. Thesupplier underwent a yearlong, third-party assessmentled by SSC, which examined the company’s practicesthroughout the organization and supply chain.―The first step in developing a strategic sustainability planis to understand the leverage points in your operationsand supply chain,‖ said Strategic SustainabilityConsulting’s President Jennifer Woofter. ―By taking abroad view of the company’s impacts – including facilitymanagement, employee engagement, vendor and supplierrelations, and customer expectations – we were able tohelp Chicken of the Sea create a robust plan to addresssustainability in all aspects of its business. Together,we’ve developed a sustainability strategy that will putChicken of the Sea in a leadership position in itsindustry.‖Click here to view this article. Chicken of the Sea’s full2011 sustainability report is available for download here. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  7. 7. Seven Questions to FocusSustainability LeadershipAugust 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader. Heres what Jennifer had tosay:―Sustainability leadership is a challenging issue I’veseen crop up in a variety of situations recently,including:• Lower-level employees on a volunteer green team, trying to steer their companies down a greener path• Newly appointed Chief Sustainability Officers (CSOs) charged with the momentous task of integrating sustainability into the C-Suite• Sustainability consultants that have buy-in from the client’s leadership, but are struggling to push it down into individual departmentsIn many cases, the people involved are facing aleadership crisis.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  8. 8. The Untapped Potential of aSustainability StoryJuly 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader. Heres what Jennifer had tosay:―In last week’s article I talked about the advancedpractice of telling your sustainability story. Today I’dlike to explore that topic a little more.Inc. Magazine recently ran an article, 11 Tips toWrite Your Own Story by Jeff Haden, on storytellingbasics from a Pixar artist, and then applied thoseprinciples to business and life. I’d like to take it astep further and examine how some of theseguidelines can help companies craft a morecompelling sustainability story.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  9. 9. Case Studies Enliven SustainabilityReportsJuly 2012Jennifer Woofter, President of SSC, wrote forEnvironmental Leader. Heres what Jennifer had tosay:―Let’s be honest, sustainability reports can be…dry.Simply reporting facts and figures will make even themost stalwart reader begin to yawn. To combat readerfatigue, it’s critical that your sustainability report tell astory. Here are some of the stories that your report mighttell:• A scrappy entrepreneur starts up his new company by building sustainability into the core of business operations.• A company grapples with worldwide economic uncertainty and struggles to understand what sustainability *really* means to its decision-making processes.• A company commits to achieving true sustainability based on eco-system accounting, and measures for the first time its contextual impact on the natural world.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  10. 10. Sustainability Reporting: A Few TricksCan Save You From a Lot of HeartacheJuly 2012 Jennifer Woofter, President of SSC, wrote for the Toronto Sustainability Speaker Series (TSSS). Heres what Jennifer had to say: ―It seems like over the last few months just about everyone has put together a list about sustainability reporting. Common sustainability reporting mistakes, best sustainability reporting practices, misconceptions about the Global Reporting Initiative’s Sustainability Reporting Guidelines — the list goes on and on. We’ve compiled the best of those lists right here for easy reference. Enjoy!‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  11. 11. Four Ways Summer Interns CanAdvance Your Corporate SustainabilityJuly 2012 Jennifer Woofter, President of SSC, wrote for Environmental Leader. Heres what Jennifer had to say: ―Summer is in full swing, and that means interns are probably wandering through your organization’s hallways, eagerly looking for projects. Rather than handing off yet another filing task, why not harness that energy and enthusiasm on an assignment that will advance your corporate sustainability agenda? Here are four projects that you can easily assign to summer staff. These ―intern-ready tasks‖ require no fancy software or specialized training — just the ability to move freely around your facility and observe current practices.‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  12. 12. Reasons Not to Publish a SustainabilityReport (At Least Not Yet)July 2012 Jennifer Woofter, President of SSC, wrote for the SSC blog and it was reposted by Environmental Leader in July. Heres what Jennifer had to say: ―I love sustainability reports. At my company, we think they are a critical aspect of a company’s sustainability strategy, useful for looking back and measuring progress as well as a tool for future planning. That doesn’t mean your company should jump on the sustainability reporting bandwagon, however. In fact, there are several really good reasons not to produce a sustainability report (at least, not yet).‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  13. 13. Surveys Indicate CSR As aProfession is Still in an Early StageApril 2012Jennifer Woofter and SSC’s State of the Industryfindings were cited in TriplePundit’s article thatdiscusses professionals interested in the pursuit of acareer focused on sustainability or corporate socialresponsibility (CSR) either feeling motivated orcautious based on the findings of two reportsreleased:―Jennifer Woofter of Strategic SustainabilityConsulting (SSC), a network of over 450sustainability professionals, headlined a report onthe salaries such professionals can make. Theupshot is that folks interested in this field need totake the long view. Woofter, SCC’s founder, said inher video that revenues for new sustainabilityconsultants with little experience are meager, oftenless than $10,000 a year. In other words, do not quityour day job or say good-bye to your currentfreelancing gigs.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  14. 14. 4 Things Your Company Needs toKnow About The Carbon DisclosureProjectApril 2012 Jennifer Woofter, President of SSC, wrote for the Toronto Sustainability Speaker Series (TSSS) and it was also picked up in Environmental Leader. Heres what Jennifer had to say: ―It’s that time of year again when thousands of companies start preparing their annual Carbon Disclosure Project (CDP) Report. In 2011, more than three thousand organizations participated, and if you are one of them (or plan to add your name to the growing roster), here’s what you need to know: #1. Participation in the Carbon Disclosure Project (CDP) Is Voluntary (Sort of)‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  15. 15. Jennifer Woofter Joins The University ofVermont’s Executive Online EducationFacultyMarch 2012The University of Vermont has assembled topindustry professionals and scholars to delivercutting edge strategic business sustainabilitycurriculum to assist corporate leaders in the shift tosustainable innovations:―As an innovative business leader, president of herown successful sustainability consulting firm and aneffective national speaker on strategic businesssustainability, Jennifer Woofter joins the Universityof Vermont Sustainable Innovations faculty in theExecutive Online Education Program. Woofter bringswith her over ten years of experience and educationwhich she translates into relevant and competitivecurriculum for today’s busy executives desiring anonline education that will mobilize a strategic planto achieve better triple bottom line results in anybusiness setting.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  16. 16. The Brutal Truth aboutSustainability ReportingMarch 2012Jennifer Woofter, President of SSC, wrote for CSRwireTalkback. Heres what Jennifer had to say:―Last month, Strategic Sustainability Consulting (SSC)released its sixth annual Sustainability Report. Thatmeans we have published one report for every yearthat weve been in business. And once again, ascofounder and President, I was the author.Committing to write an annual sustainability reportis a little bit like spring-cleaning. You try to keep upwith it throughout the year, but its the once-a-yeardeep clean that really scours all the corners.Much like spring-cleaning, few organizationseagerly anticipate the sustainability reportingprocess, and for good reason. Its a bit of anightmare.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  17. 17. 3 Ways Retailers Can Help TheirSuppliers Tackle SustainabilityFebruary 2012Jennifer Woofter, President of SSC, wrote for theToronto Sustainability Speaker Series (TSSS) and itwas also picked up in Environmental Leader. Hereswhat Jennifer had to say:―At Strategic Sustainability Consulting, we generallywork with the suppliers, rather than the retailers.And I can say without a doubt that suppliers arepaying attention to sustainability. They are hearingfrom virtually every retailer that they sell to, oftenmultiple times per month. They are scrambling togather data, establish goals, and meet new (andsometimes conflicting) requirements.To increase the odds of everyone walking awayhappier and more sustainable, I offer these threesuggestions for retailers. Accept these challenges,and your suppliers will not only thank you — they’llhelp you achieve your own sustainability goals.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  18. 18. After the Energy AuditOctober 2011Strategic Sustainability Consulting President, JenniferWoofter writes on energy audits, to includeanalyzing data, benchmarking, and setting priorities:Congratulations! Completing an energy audit is amajor undertaking for most organizations. Youprobably spent a lot of time and involved a lot ofpeople. Just doing an audit is worthy of praise.Now get ready for the real work.What comes after the audit is the key. Here’s whereit gets complicated: because there is no one-size-fits-all strategy for setting and achieving energyreduction goals, there are no clear rules for how toimplement the audit’s findings.Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  19. 19. Blind SpotsOctober 201110 Business Myths You Cant Affordto Believe on Your New Path toSuccessSSC President, Jennifer Woofter was interviewed onmaking progress through setting goals in the BlindSpots by Alexandra Levit. The book explores thistopic further and tells readers what no longer holdstrue for getting ahead today.Beginning on page 10, Jennifer provides insight intohow she set methodical goals as stepping stones―until Strategic Sustainability Consulting was a fullyfunctioning enterprise.‖ Alexandra describesJennifer’s goal-orientation as her secret weapon:providing the ability to create momentum, chunklarger projects into more manageable milestones,and gain a sense of progress after each issuccessfully completed.Click here to purchase this book. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  20. 20. Growing a Green Career inSustainability ConsultingSeptember 2011Sustainability consulting has gone mainstream andcreated opportunities for those who can transformbusiness objectives into results and help companiesintegrate environmentally sound standards and eco-friendly practices. Sustainability consultants advisebusinesses large and small and help them explorethe responsible use of resources.―Targeted expertise in sustainability is key,according to Jennifer Woofter, founder and presidentof Strategic Sustainability Consulting. Woofterscorporate blog explains that sustainabilityprofessionals need knowledge of environment-specific business practices. For example, Woofterknows the difference between SA8000 and the UNGlobal Compact and the UN Declaration of HumanRights, and when each should be applied to aparticular situation.‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  21. 21. ―Greenwashing‖ – and Howto Avoid ItSeptember 2011The Coalition for Responsible Fire Protection beganin 2010 as a healthy discussion about how tobalance environmental sensitivity with the need topreserver life and property. Many large firms nowexpect or even demand more environmentallyresponsible products and systems, which will reflectand support their own environmental commitments.While small steps have been taken to ―green‖ the fireprotection industry, to date the Coalition believes ithas been a mostly cosmetic exercise.Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  22. 22. Getting Started for Green ITwith Non-ProfitsSeptember 2011Simple Steps to Reduce Your computers every night) to super technical business- wide initiatives (network power managementEnvironmental Impact that Can software and server virtualization andImprove Productivity and Save You consolidation). The paper also lists four easy to understand steps to a Green IT program. Click hereMoney to view this article.SSC’s founder and president, Jennifer Woofter, isfeatured in the Nonprofit Technology Network’s(NTEN) quarterly journal, NTEN: Change. Her article,―Green IT for Nonprofits,‖ is both accessible andchock-full of information. Jennifer enumerates avariety of ways to reduce your organization’s energyimpact (and save you money!) through Green ITpractices.You’ll learn all about the three phases of the ITlifecycle and ways to improve sustainabilitythroughout the process. Jennifer’s suggestionsrange from the basic, sustainability 101-levelchanges (like making sure employees turn off their www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  23. 23. Greening Organizationsfrom the Inside OutAugust 2011Greening Organizations from the Segment 4: Jennifer Woofter, President, Strategic Sustainability Consulting, starts at the 45 minuteInside Out: Green Human Resource time slot. To hear what Jennifer has to say, simplyPractices click here to watch the full interview.The interviews conducted by EmeraldPlanet examinethe different aspects of human resources andsustainability. They included the followingprofessional experts in Green human resourcesdevelopment:Segment 1: Leo Flynn, President, Human HumanResources LLCSegment 2: Rebecca Barnes-Hogg, President, YOLOInsights and former Director (Ret.), HumanResources and Administration, AmericanGeophysical UnionSegment 3: Terell Jones, Director of InfrastructurePractice, EcomNets (Deloitte Technology Fast 500Company) www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  24. 24. The Insiders Perspectivewith Jennifer WoofterAugust 2011Strategic Sustainability Consulting:The Insider’s Perspective withJennifer WoofterThis interview examines the different aspects inthe sustainability industry…In August 2011, GroAction.com approachedJennifer to interview her on ―The InsidersPerspective on the Sustainability Industry.‖Luke Miller Callahan had this to say: "If you arean aspiring sustainability consultant or in needof sustainability consulting Jennifer’s knowledgewill be of immense value to you.‖Click to watch the full interview. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  25. 25. 3 Stupid Mistakes thatSustainability Job Seekers MakeJuly 2011 Jennifer Woofter, President of SSC, wrote for the Toronto Sustainability Speaker Series (TSSS). Heres what Jennifer had to say: ―In the course of running a boutique sustainability consulting firm, I get a lot of inquiries about jobs in sustainability. Some people want to know if I’m hiring, others want an informational interview to understand the sustainability job market in general, and yet others want to hear all about how I started my company in hopes that they will walk away with an idea of how to blaze an entrepreneurial trail through the industry. After seeing the same blunders again and again and again, I thought it might be helpful to put together a short list of common mistakes that will blow your chances of getting a job in the sustainability profession.‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  26. 26. Why I’ve Stopped Pitching theBusiness Case for SustainabilityJune 2011 Jennifer Woofter, President of SSC, wrote for the Toronto Sustainability Speaker Series (TSSS). Heres what Jennifer had to say: ―One of the most frequent questions that I get when I talk to people about my job as a sustainability consultant is this: How can I convince [my boss, my company, my crazy aunt, etc.] that sustainability makes good business sense? Now, there are a lot of ideas about how to most effectively make the business case for sustainability and why businesses should care. I won’t go into them here. What I want to talk about is why I’ve stopped making the business case.‖ Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  27. 27. 3 Reasons YourSustainability Pitch Is FailingMay 2011Jennifer Woofter, President of SSC, wrote for theToronto Sustainability Speaker Series (TSSS). Hereswhat Jennifer had to say:―I frequently talk to people who are desperatelytrying to ―sell‖ sustainability—and failing. Sometimesit’s a sustainability consultant that can’t drum upbusiness even though their target customer seemsto be a no-brainer. Other times it’s an employeetrying to green the company from the inside.In almost all of the cases, I can trace the cause oftheir failure to one or more of the following reasons.(And unfortunately, it’s often a combination of allthree.) So the next time that you realize you’ve hit awall in pushing for sustainability, ask yourself ifyou’re you’re making these mistakes.‖Click here to view this article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  28. 28. Its Easy Being GreenApril 2011Reducing trash and water usage,adding features like rain gardenscan make a big impactThe term eco-friendly changes so rapidly andone can get overwhelmed with all these changes,this article takes a look at some easy stepstowards an eco-friendly approach to doingbusiness.No matter which green avenues you choose topursue, making eco-improvements will likelyhave a positive effect on your bottom line.―Evaluate your current business practices to Click to read the full article.determine your best focus areas,‖ SSC PresidentJennifer Woofter says. ―When you have a coupleof quick wins under your belt, use thatmomentum and extra money to tackle somemore ambitious projects.‖ www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  29. 29. Gone Green?April 2011A Strategic Approach to Going GreenThe Gazette of Politics and Business, in cooperationwith Bethesda Green, launched a new publication thathighlighted some of Marylands key businesses thathave "gone green" and some of the service providersthat can help those who are ready to go green. Visitpage 7 for a strategic approach to going green.―So many businesses want to go green but don’tknow what that means," says JenniferWoofter, president of Strategic SustainabilityConsulting (SSC) in Bethesda. "Companies need tounderstand the difference between simplyestablishing a feel-good initiative and actuallypursuing sustainability.‖Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  30. 30. Exploratory DesignMarch 2011A quick examination of what trendshealthcare design is following andwhat could be on the horizonThis rethinking of how healthcare buildings operatein part stems from a shift in the thinking of thosewho want to build. Citing businesses large andsmall going green, ―Sustainability is something thatis now a common topic of consideration, andpeople now expect corporate and civic leaders tohave a grasp of environmental issues and how theyfit into the big picture,‖ says Jennifer K. Woofter,president of Strategic Sustainability Consulting. A lot has changed in the way we design healthcare―People are increasingly realizing that sustainability facilities, especially in the last decade. Gone are thecan impact quality of service, innovation, operating days of imposing square, concrete structures andcosts and customer loyalty. Forget hippie tree- their drab exterior colors. Those designs led to evenhuggers; today you are more likely to see Fortune drabber dungeon-like interiors lacking any sense of500 CEOs promoting sustainability as a smart character or flair.business move.‖ Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  31. 31. Three Green IndustriesReady for a Growth SpurtMarch 2011Put the kibosh on your turbine suppliers, and then the suppliers of those suppliers. In many of these companies, the VP indreams. Instead, turn to the past to charge of marketing has literally become the VP increate an eco-business with a sound charge of marketing and sustainability overnight.future. Theyre calling consultants because they dont have a spare minute to devote to sustainability.‖In Entrepreneur Magazine, author Jason Daleyexplains that the biggest business opportunities Click to read the full article.arent in redesigning cities and rebuilding the grid,theyre in the not-quite-as-sexy arenas ofretrofitting, recalibrating and redesigning thewasteful or inefficient technologies we have rightnow. He highlights three green industries ready fora growth spurt.―Small and midsize companies in the Wal-Martsupply chain especially need help," says JenniferWoofter, founder of Herndon, Va.-based StrategicSustainability Consulting, which not only counselscompanies on their eco-decisions, but alsoconducts industry surveys and mentors would-beconsultants. "Theres Wal-Marts 100,000 direct www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  32. 32. C-level SeriesMay 2010Human Sigma Engaging Employees asPart of Sustainability InitiativesIn Human Sigma: Managing the Employee CustomerEncounter (Gallup Press), authors John H. Fleming,Ph.D., and Jim Asplund explain that companiesneed to expand internal efforts to look at customeremployee interaction as a critical place to increasebottom-line profitability.―Employees are the best resources for green ideas.Many of them already consider themselves eco-conscious at home, but they have not been giventhe opportunity to have that translate into theirwork.‖ - SSC President Jennifer Woofter on employee engagement www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  33. 33. Strategies for SustainabilityOctober 2009As sustainability gains global momentum, moresmall and medium-size businesses are beginningto understand that it is in their best interest toimplement programs that benefit the environmentas well as their bottom line.Many of these businesses are jumping aboard the [Jennifer] Woofter [president of SSC] uses―green‖ bandwagon with energy and enthusiasm. a modular approach with businesses thatHowever, being passionate about the environment want to become more sustainable. ―Mostis not enough, according to Jennifer Woofter clients don’t have a budget. They aren’tfounder and president of Strategic Sustainability ready to sign up for a year to 10 years.Consulting. As with any other successful business They need to take bite-size pieces.‖initiative, you must have a strategy for success. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  34. 34. WWD Reader ProfileOctober 2009My name is Jennifer Woofter and I run StrategicSustainability Consulting (SSC). We’re a boutiqueconsulting company that works with small- andmedium-size organizations that want to ―gogreen.‖ I spend about one-third of my time onbillable sustainability consulting work (greenaudits, carbon footprinting, coaching and training)and about two-thirds of my time running thebusiness — made up of three in-housestaff, between four and six interns, and a freelancenetwork of more than 450 sustainability experts.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  35. 35. Successful SustainabilityProgrammes Require Managementand Workforce Buy InJuly 2009Strategic Sustainability Consulting President ―For companies that have a lot of the rightJennifer Woofter emphasizes the importance of policies and programmes in place but theiremployee engagement. ―For companies that have a performance is still lacking, the question is whatlot of the right policies and programmes in place about it have they not communicated to theirbut their performance is still lacking, the question employees?‖is what about it have they not communicated to -- SSC President Jennifer Woofter ontheir employees,‖ she explains. ―Have they not employee engagementmade the business case, have they not explained it,is it confusing, is it difficult, do people just notcare? Do people buy into it and feel empowered toparticipate in the company’s sustainability goals?That is key.‖But making sustainability successful is not justabout the people. There must be a financialincentive for management.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  36. 36. Frugal is BackMay 2009Its time to cut back or go home. In this article, Jennifer Woofter estimates that an office of 50 people can saveHeres how to channel your inner almost $7,500 by doing six simplemiser--the right way. things.As recessionary gale storms blow, entrepreneursare reining in runaway costs. "Smart entrepreneursare doing more with less," says Joseph R.Cardamone, president of the U.S. Federation ofSmall Businesses. "With diminished cash flow andtight credit, only those businesses that operateefficiently will survive this economic downturn,which may last several years." So if youre going tomake like a bird and go cheap, these measures canhelp and range from relatively to totally painless.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  37. 37. Green Benefits ProveHelpful in a Down EconomyMay 2009―The Greening of HR Survey," a January 2009 studyconducted by New York-based Buck Consultants,shows that many employers are going green. Morethan half of surveyed organizations incorporateenvironmental management into businessoperations and have a formal green program inplace. Nearly 80 percent use webconferencing orteleconferencing to reduce travel expenses, 57percent offer telework options, and 52 percent offerrideshare programs for employees.―Employers are becoming cautious in this economyabout extras they might have considered benefits,but there are a number of eco-friendly benefits thatcan contribute to a company’s bottom line.‖ - SSC President Jennifer Woofter on eco-efficiencyClick to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  38. 38. Why And How YourCompany Should Go GreenJanuary 2009Like many growing companies, Fowler Printing andGraphics is going green. The company recyclesthree tons of paper a week, buys renewable energycredits for wind power, and uses eco-friendly inksand cleaning compounds on its printing presses.But Fowlers efforts dont stop there. Nearly half ofits print jobs are now on recycled paper, andFowlers 24 employees can buy green stocks fortheir 401(k)s.―It is always easier and more cost effective to thinkabout green at the beginning rather than come upwith a traditional product and traditional businessmodel and then try to overlay green.‖ - SSC President Jennifer Woofter on green strategyClick to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  39. 39. What to Look for (and Avoid)in a Virtual InternshipJanuary 2009Virtual internships have been around for a littlewhile but are certainly becoming more prevalent asorganizations constrict their budgets. A stepfurther than telecommuting, virtual internshipsoften involve never meeting your supervisor in-person. Instead, the entire interview process andinternship itself take place over the Web and phonefrom the comfort of your dorm, apartment orhome.―We use virtual interns, since it allows us to workwith the best and the brightest students and newgraduates from around the country withoutrequiring them to relocate for the duration of theinternship.‖ - SSC President Jennifer Woofter on online internshipsClick to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  40. 40. Get Thoroughly GreenOctober 2008Take a look at your companys eco-friendliness from start to finishStrategic Sustainability Consulting is featured inEntrepreneur magazine with SSC President JenniferWoofter quoted in the article Get Thoroughly Green.―It is always easier and more cost effective to thinkabout being green at the beginning, rather thancome up with a traditional product and traditionalbusiness model and then try to overlay green,‖ shesays.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  41. 41. Growing the Pool of GreenAuditorsJuly 2008Strategic Sustainability Consulting launches a newGreen Auditor certification course, and GreenBizdelved deeper into the program in Growing the Poolof Green Auditors. ―Weve been providing SSC GreenAudits for more than two years, offering our smallbusiness clients a cost-effective, reliable way toassess their current environmental performanceand identify ways to go green," said SSC PresidentJennifer Woofter. ―Now, were offering consultantsacross the country the opportunity to learn ourmethodology and apply it with their own clients.‖Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  42. 42. Green TeamApril 2008Make your employees part of thesolution by tapping them forenvironmentally friendly ideasRead all about Strategic Sustainability Consulting inthis issue of Entrepreneur.com – SSC wasinterviewed and asked to provide insight on theimportant role employees can play in greeningbusiness. SSC President Jennifer Woofter notes thatgiving employees these opportunities to contributeoutside of the scope of their daily responsibilitiescreates a sense of ownership and loyalty thatconventional employee retention programs do not.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  43. 43. It’s Not Easy Being GreenJanuary 2008Climate change risk is no longer afocus only of utility companiesStrategic Sustainability Consulting talks about thelink between climate change and financialreporting. "It’s hard to scare people these days. Thereluctance to talk about environmental exposure iswhat creates fear," says SSC President JenniferWoofter.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  44. 44. Sustainability Coach TakesHer Expertise to MarketNovember 2007Big businesss decision to jump on the greenbandwagon has created a host of opportunities forconsultants with environmental expertise.Jennifer Woofter recognized the possibilities sixyears ago, when she was a research analyst forCalvert Group, one of the countrys largest familiesof socially responsible mutual funds. She judgedcompanies on whether they met Calverts standardsfor social and environmental performance, lookingat their energy and water use, recycling numbers,workplace diversity and human rights records."At the end of the day Id say thumbs up or thumbsdown, should we invest in this company," she said.It was an "incredible opportunity," she said, tounderstand industry trends as the corporate worldadjusted to this new yardstick of performance.Click to read the full article. www.sustainabilityconsulting.com Copyright © 2013, Strategic Sustainability Consulting. All rights reserved.
  45. 45. Did you enjoy some of the ―Strategic SustainabilityConsulting‖ story?Learn more! Check out the wealth of freeresources we offer on our site so you can get toknow us and our expertise a little better! www.sustainabilityconsulting.com/whitepapers

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