How to go mobile The mobile marketing opportunity for small businesses Contact: Linda Daichendt, CEO Phone: 248-470-3257 Email: [email_address] Twitter: twitter.com/StrategicGrowth Strategic Growth Concepts 2010
Strategic Growth Concepts 2010 #1 problem small business problem: growth 1 = Warillow & Co. December 2008 2 = Warillow & Co. March 2009 Poor Sales Taxes Competition from larger businesses Most Important Pain 1 31% 13% 11% Not marketing effectively Never being able to retire Staying abreast of new technology Greatest Fear 2 38% 33% 20%
Strategic Growth Concepts 2010 Consumers are checking out of old media… 1 = BIA/Kelsey 2009 U.S. Media Performance Q1 2009 1 Percentage Change vs. Prior Year’s Quarter Radio TV Newspapers Yellow Pages Internet
Strategic Growth Concepts 2010 We’ve come a long way, baby! 1983 2007 The “Brick”
Strategic Growth Concepts 2010 In the U.S., a mobile explosion Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research More Mobile Devices iPhone 3G G1 Android Palm Pre GPS Assistants iTunes App Store Devices 2008 Milestones Software & Services Kindle 2 4Bn 2.9M Subscribers Joe Biden Texts Netbooks UK In-Flight Mobile Blackberry Storm Major retailers push mobile marketing Texting 1tn
Strategic Growth Concepts 2010 Worldwide mobile vs. PC penetration 4.0 B vs. 1.1 B Preferred Consumer Device of U.S. Internet Users by Generation Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey Mobile as the primary consumer device Mobile #1
Strategic Growth Concepts 2010 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile Texting is the #1 function used on cellphones 2006 2007 2008 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers 1
Strategic Growth Concepts 2010 Mobile sites Applications SMS Powerful #1 From: 244326 WagsWiskrs: Get $10 Off Dog groom & fluff Thru Fri only STOP to Opt-out Adoption Simple What is mobile marketing? Richest Experience Emerging as Mass Medium
Strategic Growth Concepts 2010 Use of mobile marketing is exploding among brand names A few of the better known names succeeding in mobile marketing
Strategic Growth Concepts 2010 People look at every text message they get. … and they do so within 15 minutes Director of Research, Nielsen: 6X Higher Than Email 7.2% 1.2% Email Texting Text Message Marketing Has Exceptional ROI
Strategic Growth Concepts 2010 How We Can Help Your Firm Take Advantage of Mobile Marketing <ul><li>As a Certified Mobile Solutions Provider, we can: </li></ul><ul><li>Have you set up with your own mobile marketing account by answering just a few simple questions about your business </li></ul><ul><li>Train you and assist you to build up your ‘opt-in’ list in order to maximize the results of every text campaign you send out </li></ul><ul><li>Train you to implement your own effective text messaging campaigns; easily and with minimal time required </li></ul><ul><li>Track the effectiveness of your text messaging campaigns </li></ul><ul><li>Provide you with a flat-rate mobile marketing solution that will prevent monthly surprises in your marketing budget </li></ul>
Strategic Growth Concepts 2010 You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?” The answer is: Absolutely! <ul><li>What you get: </li></ul><ul><ul><li>Send/Receive unlimited number of texts </li></ul></ul><ul><ul><li>One keyword </li></ul></ul><ul><ul><li>List segmentation tools </li></ul></ul><ul><ul><li>Easy-to-view tracking graphs </li></ul></ul><ul><ul><li>Inbox for text replies </li></ul></ul><ul><ul><li>Free customer support </li></ul></ul>Price $25/mo. $50/mo. $90/mo. $150/mo. Custom Quote List Size 1 – 100 101 – 200 201 – 400 401 – 800 800+
Strategic Growth Concepts 2010 Are You Ready to Get Started Communicating With Your Customers via Mobile Marketing? Contact us via the phone, email or Twitter info above to get started!
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.