How to go mobile The mobile marketing opportunity for small businesses Contact:  Linda Daichendt, CEO Phone:  248-470-3257...
Strategic Growth Concepts 2010 #1 problem small business problem: growth 1 = Warillow & Co. December 2008 2 = Warillow & C...
Strategic Growth Concepts 2010 Consumers are checking out of old media… 1 = BIA/Kelsey 2009 U.S. Media Performance Q1 2009...
Strategic Growth Concepts 2010 We’ve come a long way, baby! 1983 2007 The “Brick”
Strategic Growth Concepts 2010 In the U.S., a mobile explosion Sources: Amazon.com, TechCrunch estimates, Morgan Stanley r...
Strategic Growth Concepts 2010 Worldwide mobile vs. PC penetration 4.0 B vs. 1.1 B Preferred Consumer Device of U.S. Inter...
Strategic Growth Concepts 2010 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobil...
Strategic Growth Concepts 2010 Mobile sites Applications SMS Powerful #1 From: 244326 WagsWiskrs: Get $10 Off Dog groom & ...
Strategic Growth Concepts 2010 Use of mobile marketing is exploding among brand names A few of the better known names succ...
Strategic Growth Concepts 2010 People look at every text message they get. … and they do so within 15 minutes Director of ...
Strategic Growth Concepts 2010 How We Can Help Your Firm Take Advantage of Mobile Marketing <ul><li>As a Certified Mobile ...
Strategic Growth Concepts 2010 You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?” The answer ...
Strategic Growth Concepts 2010 Are You Ready to Get Started Communicating With Your Customers via Mobile Marketing? Contac...
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Introduction to Mobile Marketing

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Learn how your firm can use Mobile Marketing to communicate with your customers for as little as $25/mo.

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Introduction to Mobile Marketing

  1. 1. How to go mobile The mobile marketing opportunity for small businesses Contact: Linda Daichendt, CEO Phone: 248-470-3257 Email: [email_address] Twitter: twitter.com/StrategicGrowth Strategic Growth Concepts 2010
  2. 2. Strategic Growth Concepts 2010 #1 problem small business problem: growth 1 = Warillow & Co. December 2008 2 = Warillow & Co. March 2009 Poor Sales Taxes Competition from larger businesses Most Important Pain 1 31% 13% 11% Not marketing effectively Never being able to retire Staying abreast of new technology Greatest Fear 2 38% 33% 20%
  3. 3. Strategic Growth Concepts 2010 Consumers are checking out of old media… 1 = BIA/Kelsey 2009 U.S. Media Performance Q1 2009 1 Percentage Change vs. Prior Year’s Quarter Radio TV Newspapers Yellow Pages Internet
  4. 4. Strategic Growth Concepts 2010 We’ve come a long way, baby! 1983 2007 The “Brick”
  5. 5. Strategic Growth Concepts 2010 In the U.S., a mobile explosion Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research More Mobile Devices iPhone 3G G1 Android Palm Pre GPS Assistants iTunes App Store Devices 2008 Milestones Software & Services Kindle 2 4Bn 2.9M Subscribers Joe Biden Texts Netbooks UK In-Flight Mobile Blackberry Storm Major retailers push mobile marketing Texting 1tn
  6. 6. Strategic Growth Concepts 2010 Worldwide mobile vs. PC penetration 4.0 B vs. 1.1 B Preferred Consumer Device of U.S. Internet Users by Generation Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey Mobile as the primary consumer device Mobile #1
  7. 7. Strategic Growth Concepts 2010 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile Texting is the #1 function used on cellphones 2006 2007 2008 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers 1
  8. 8. Strategic Growth Concepts 2010 Mobile sites Applications SMS Powerful #1 From: 244326 WagsWiskrs: Get $10 Off Dog groom & fluff Thru Fri only STOP to Opt-out Adoption Simple What is mobile marketing? Richest Experience Emerging as Mass Medium
  9. 9. Strategic Growth Concepts 2010 Use of mobile marketing is exploding among brand names A few of the better known names succeeding in mobile marketing
  10. 10. Strategic Growth Concepts 2010 People look at every text message they get. … and they do so within 15 minutes Director of Research, Nielsen: 6X Higher Than Email 7.2% 1.2% Email Texting Text Message Marketing Has Exceptional ROI
  11. 11. Strategic Growth Concepts 2010 How We Can Help Your Firm Take Advantage of Mobile Marketing <ul><li>As a Certified Mobile Solutions Provider, we can: </li></ul><ul><li>Have you set up with your own mobile marketing account by answering just a few simple questions about your business </li></ul><ul><li>Train you and assist you to build up your ‘opt-in’ list in order to maximize the results of every text campaign you send out </li></ul><ul><li>Train you to implement your own effective text messaging campaigns; easily and with minimal time required </li></ul><ul><li>Track the effectiveness of your text messaging campaigns </li></ul><ul><li>Provide you with a flat-rate mobile marketing solution that will prevent monthly surprises in your marketing budget </li></ul>
  12. 12. Strategic Growth Concepts 2010 You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?” The answer is: Absolutely! <ul><li>What you get: </li></ul><ul><ul><li>Send/Receive unlimited number of texts </li></ul></ul><ul><ul><li>One keyword </li></ul></ul><ul><ul><li>List segmentation tools </li></ul></ul><ul><ul><li>Easy-to-view tracking graphs </li></ul></ul><ul><ul><li>Inbox for text replies </li></ul></ul><ul><ul><li>Free customer support </li></ul></ul>Price $25/mo. $50/mo. $90/mo. $150/mo. Custom Quote List Size 1 – 100 101 – 200 201 – 400 401 – 800 800+
  13. 13. Strategic Growth Concepts 2010 Are You Ready to Get Started Communicating With Your Customers via Mobile Marketing? Contact us via the phone, email or Twitter info above to get started!
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