The Relationship Between Faster Mobile Sites and Business KPIs: Case Studies from the Mobile Frontier

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If you’ve been looking for compelling data that will help you make a case for investing in mobile performance, this session -- delivered by Strangeloop president Joshua Bixby at Velocity EU -- is a must-see.

Mobile web users are demanding. 85% say they expect sites to download at least as quickly on their mobile devices as they do on their home computers. Almost half say that poor performance makes them less likely to return to the site. And one third say they would visit a competitor’s site next. Yet despite high user expectations, m-commerce sites continue to lag in performance, with the average site taking more than 9 seconds to load.

Despite the technical constraints of delivering speedy mobile websites, some companies are emerging as leaders. But significant data is still hard to come by. To fill this gap, Joshua has dived into Strangeloop’s customer analytics to evaluate the relationship between performance improvements and business KPIs for m-commerce sites.

In this session, Joshua will present brand-new data in detailed case studies that show how real-world companies have optimized the performance of their mobile sites, and as a result have experienced dramatic improvements in key performance indicators such as:

Page views
Conversions
Cart size
Revenue

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The Relationship Between Faster Mobile Sites and Business KPIs: Case Studies from the Mobile Frontier

  1. 1. http://www.youtube.com/watch?v=UbXAkbs9RX8
  2. 2. http://www.youtube.com/watch?v=g9_S492uq_A
  3. 3. http://www.youtube.com/watch?v=-wom2PDUidY
  4. 4. Data collection and experimentation Real end user monitoring  Google Analytics  Real end user monitoring  Latency and bandwidth checks  Experimentation platform  Big data
  5. 5. Retail customerCOMPANY BACKGROUND  Top 200 Internet Retailer site  US based  Target geography: US and Europe  $3 billion in revenue  30,000 employees
  6. 6. http://www.youtube.com/watch?v=BV4M9yXAW9E
  7. 7. http://www.youtube.com/watch?v=4SbMKhhw6IU
  8. 8. HTML DELAY EXPERIMENTGOAL  Determine impact of server delaysMETHODOLOGY  Delay before sending HTML page  Different experiments with different delays  Small % of traffic  Monitor negative impact
  9. 9. http://www.youtube.com/watch?v=UIlrnJsO_xA
  10. 10. Enterprise ApplicationCOMPANY BACKGROUND  Extranet application: login required  Task based  US based  Target geography: US, Europe, and Asia  Application launched in 2011
  11. 11. http://www.youtube.com/watch?v=CCXD9eF2ekQ
  12. 12. http://www.youtube.com/watch?v=yl50jpM9iJ8
  13. 13. http://www.youtube.com/watch?v=XgYt71_wtKc
  14. 14. http://www.youtube.com/watch?v=GrcZ-nwhT4A
  15. 15. OBSERVATIONS Smartphones have hit the tipping point Apps only apply to specific sites Users don’t want m.sites Mobile speed = Revenue
  16. 16. Measure your mobile performance

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