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First Annual State of the Union for MobileEcommerce PerformanceJoshua Bixbywww.strangeloopnetworks.comwww.webperformanceto...
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   4
Source: http://shuterstock.com© 2012 Strangeloop Networks                               Strangeloop. Faster Websites. Auto...
Agenda           Why speed matters           How cell networks work           Case study: What speeds up a site on mobile?...
Why Speed MattersThis section left intentionally blank**Because for the first time in five years I’m going to omit the sli...
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   8
Cell connectionsHow it works© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   9
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   10
http://youtu.be/LK5eHr0qdh8© 2012 Strangeloop Networks                      Strangeloop. Faster Websites. Automatically.  ...
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   12
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   13
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   14
http://youtu.be/ClhWIvZFS8I© 2012 Strangeloop Networks                      Strangeloop. Faster Websites. Automatically.  ...
Powering up                     Source: http://www.research.att.com/articles/featured_stories/2011_03/201102_Energy_effici...
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   17
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   18
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   19
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   20
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   21
ConcurrencyDevice + Environment (Location, Interference etc..) + Availability + Scale© 2012 Strangeloop Networks          ...
http://youtu.be/c1FomWJ1ZP4© 2012 Strangeloop Networks                      Strangeloop. Faster Websites. Automatically.  ...
Latency© 2012 Strangeloop Networks                                  23√                              Strangeloop. Faster W...
Geography© 2012 Strangeloop Networks                                  24√                              Strangeloop. Faster...
How does data work on a mobile network?© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   25
3G vs LTE© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   26
Case StudyWhat speeds up a mobile site?© 2012 Strangeloop Networks     Strangeloop. Faster Websites. Automatically.   27
Methodology© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   28
Setup        All testing done on 3G from Vancouver.         • Nexus S         • Rogers Network        Traffic flows throug...
Setup© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   30
Setup© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   31
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   32
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   33
A few points of clarification...        We’re only choosing oreilly.com for fun.       We’re using it only to show what so...
Summary of key metrics© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   35
Performance problems        Too many connections        Too many bytes        No CDN        Too many round trips        3r...
What does it look like?                              http://youtu.be/iPtbU1KvLjM© 2012 Strangeloop Networks               ...
Key metrics – original site© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   38
Let’s Fix it!© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   39
What are we going to do?        Stepwise acceleration         • We’ll accelerate the page in multiple steps.         • We’...
Step 1: Low-Hanging Fruit© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   41
Step 1: Optimizations        Add keep-alive connections         • Address the problem with too many connections         • ...
Keep-alive connections© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   43
HTTP compression© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   44
Step 1: What should we expect?        Fewer total connections        Fewer bytes        Impact to performance metrics     ...
Before and after© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   46
What we helped        Connection count         • 83 connections  30 connections        Key metrics© 2012 Strangeloop Netw...
Step 1: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   48
Step 1: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   49
What does it look like?                              http://youtu.be/qMGAOqQQqvw© 2012 Strangeloop Networks               ...
Step 2: CDN© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   51
CDN© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   52
What should we expect?       Faster average time to first byte for the objects       on the page        Impact to performa...
Before and after© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   54
What we helped© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   55
Step 2: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   56
Step 2: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   57
What does it look like?                              http://youtu.be/aiViEjuVb_g© 2012 Strangeloop Networks               ...
Why a CDN doesn’t help more: Latency© 2012 Strangeloop Networks                                  59√                      ...
How does data work on a mobile network?© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   60
Step 3: Mobile Front End Optimization© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   61
Mobile FEO        Consolidation of resources         • Images         • CSS         • JavaScript        Image compression ...
Mobile FEO© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   63
What should we expect?       Fewer round trips will mean the TTFB problem       should get a lot better        Fewer bytes...
Before and after© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   65
What we helped© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   66
Step 3: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   67
Step 3: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   68
What does it look like?                              http://youtu.be/J_gU2Z_b-6I© 2012 Strangeloop Networks               ...
Step 4: More Mobile FEO© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   70
More Mobile FEO        Deferral         •     Analytics         •     Marketing tags         •     Ads         •     Etc.©...
3rd party calls© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   72
3rd party calls© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   73
What should we expect?        Deferral of round trips to after onload        Impact to performance metrics         •     F...
Before and after© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   75
Before and after© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   76
Before and after© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   77
What we helped© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   78
Step 4: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   79
Step 4: Improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   80
What does it look like?                              http://youtu.be/e0oFr0pSRn8© 2012 Strangeloop Networks               ...
Overall improvements© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   82
2012 State of Mobile Ecommerce PerformanceHow fast do leading m-commerce sites load for realusers over cellular networks?©...
Why is our test different?        Testing cell connecting               3G tests               LTE tests        Real brows...
Report: Key areas of exploration• Usability         – Do companies have mobile-specific sites?         – Who do they serve...
All done by hand: Interns© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   85
Methodology                              http://youtu.be/XapspPBxVJY© 2012 Strangeloop Networks                     Strang...
Usability© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   88
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   89
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   91
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   90
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   91
Tablets© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   92
iPad 2 versus Galaxy Tablet                               iPad 2                  Galaxy Tablet      Platform             ...
© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   94
iPhone 4 versus Galaxy S                               iPhone 4                          Galaxy S      Platform           ...
iPhone 4 vs Galaxy S (3G)© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   96
iPhone 4 vs Galaxy S (3G)© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   97
3G compared to desktop© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   98
iPhone 5 versus Galaxy S3                                  iPhone 5                           Galaxy S3     Platform      ...
iPhone 5 vs Galaxy S3 (LTE)© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   100
LTE compared to desktop© 2012 Strangeloop Networks   Strangeloop. Faster Websites. Automatically.   101
Source: http://fuzzyco.com/outliers/© 2012 Strangeloop Networks                                     Strangeloop. Faster We...
© 2012 Strangeloop Networks  2011                        Strangeloop. Faster Websites. Automatically.                     ...
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2012 Annual State of the Union for Mobile Ecommerce Performance [Velocity EU]

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On October 3 at Velocity EU, Strangeloop president Joshua Bixby unveiled the findings from the first study ever conducted of mobile performance over cellular networks.

In July and September 2012, Strangeloop conducted an industry first: a mobile performance survey of top ecommerce sites. The "2012 State of Mobile Ecommerce Performance" documents how Strangeloop tested top Alexa-ranked retail sites on a variety of mobile devices to find answers to questions like:

- How long does the median site take to load in mobile browsers?
- Which sites were fastest?
- Do some mobile OS/browsers/devices offer a consistently faster user experience than others?
- How much faster are pages served over LTE than over 3G?
- How do all of these findings compare to similar research conducted for desktop performance, published in Strangeloop’s annual Page Speed and Website Performance State of the Union reports?

The report is available for download at http://www.strangeloopnetworks.com/.

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  • Hotel to office building
  • Office building simple call
  • How 3g works part 1,1
  • How 3g works part 1,2
  • How 3g works part 1,4
  • Aircraft carrier to airport
  • How 36 works part 4,1
  • How 36 works part 4,5
  • How 3g works part 4,4
  • How 36 works part 4,6
  • How 3g works part 4,7
  • How 3g works part 4,7
  • Cookies from mom
  • LTE vs 3G
  • Office building to GGSM
  • Vancouver to santa rosa
  • Slide 44
  • slide 57
  • slide 68
  • Slide 79
  • Slide 92
  • Methodology v013
  • Methodology v013
  • Methodology v013
  • Twitter @joshuabixby
  • Transcript of "2012 Annual State of the Union for Mobile Ecommerce Performance [Velocity EU]"

    1. 1. First Annual State of the Union for MobileEcommerce PerformanceJoshua Bixbywww.strangeloopnetworks.comwww.webperformancetoday.com
    2. 2. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 4
    3. 3. Source: http://shuterstock.com© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 5
    4. 4. Agenda Why speed matters How cell networks work Case study: What speeds up a site on mobile? Mobile study test methodology Results© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 6
    5. 5. Why Speed MattersThis section left intentionally blank**Because for the first time in five years I’m going to omit the slides that preach about speed=revenue and save all of usthe repetition. If you’ve lived under a rock for the last five years and need to hear more, look at:http://www.strangeloopnetworks.com/web-performance-optimization-hub/© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 7
    6. 6. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 8
    7. 7. Cell connectionsHow it works© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 9
    8. 8. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 10
    9. 9. http://youtu.be/LK5eHr0qdh8© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 11
    10. 10. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 12
    11. 11. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 13
    12. 12. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 14
    13. 13. http://youtu.be/ClhWIvZFS8I© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 15
    14. 14. Powering up Source: http://www.research.att.com/articles/featured_stories/2011_03/201102_Energy_efficient?fbid=W3A01Tb8MFf© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 16
    15. 15. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 17
    16. 16. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 18
    17. 17. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 19
    18. 18. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 20
    19. 19. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 21
    20. 20. ConcurrencyDevice + Environment (Location, Interference etc..) + Availability + Scale© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 21
    21. 21. http://youtu.be/c1FomWJ1ZP4© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 22
    22. 22. Latency© 2012 Strangeloop Networks 23√ Strangeloop. Faster Websites. Automatically. 23 √√
    23. 23. Geography© 2012 Strangeloop Networks 24√ Strangeloop. Faster Websites. Automatically. 24 √√
    24. 24. How does data work on a mobile network?© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 25
    25. 25. 3G vs LTE© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 26
    26. 26. Case StudyWhat speeds up a mobile site?© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 27
    27. 27. Methodology© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 28
    28. 28. Setup All testing done on 3G from Vancouver. • Nexus S • Rogers Network Traffic flows through Strangeloop service. • We apply optimizations in the path. The phone does everything else.© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 29
    29. 29. Setup© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 30
    30. 30. Setup© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 31
    31. 31. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 32
    32. 32. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 33
    33. 33. A few points of clarification... We’re only choosing oreilly.com for fun. We’re using it only to show what some performance problems are. This doesn’t mean the site has these problems. The real site is somewhere in the middle of this blue bar.© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 34
    34. 34. Summary of key metrics© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 35
    35. 35. Performance problems Too many connections Too many bytes No CDN Too many round trips 3rd party calls (marketing tags, analytics, etc) Similar to desktop, but impact is different on mobile devices© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 36
    36. 36. What does it look like? http://youtu.be/iPtbU1KvLjM© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 37
    37. 37. Key metrics – original site© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 38
    38. 38. Let’s Fix it!© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 39
    39. 39. What are we going to do? Stepwise acceleration • We’ll accelerate the page in multiple steps. • We’ll add techniques at each step and evaluate the performance impact. Start with the easy stuff and get more advanced with each step Try to make the page as fast as possible© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 40
    40. 40. Step 1: Low-Hanging Fruit© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 41
    41. 41. Step 1: Optimizations Add keep-alive connections • Address the problem with too many connections • Lessen the impact of TCP connection setup Add HTTP compression • One way to reduce bytes, and an easy one • We’ll compress the text-based content (HTML, CSS, JS, etc)© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 42
    42. 42. Keep-alive connections© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 43
    43. 43. HTTP compression© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 44
    44. 44. Step 1: What should we expect? Fewer total connections Fewer bytes Impact to performance metrics • Fewer bytes to onload • No change to roundtrips • Better document complete time • Better start render© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 45
    45. 45. Before and after© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 46
    46. 46. What we helped Connection count • 83 connections  30 connections Key metrics© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 47
    47. 47. Step 1: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 48
    48. 48. Step 1: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 49
    49. 49. What does it look like? http://youtu.be/qMGAOqQQqvw© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 50
    50. 50. Step 2: CDN© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 51
    51. 51. CDN© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 52
    52. 52. What should we expect? Faster average time to first byte for the objects on the page Impact to performance metrics • No change to round trips • No change to byte count • Better start render time • Better document complete time© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 53
    53. 53. Before and after© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 54
    54. 54. What we helped© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 55
    55. 55. Step 2: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 56
    56. 56. Step 2: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 57
    57. 57. What does it look like? http://youtu.be/aiViEjuVb_g© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 58
    58. 58. Why a CDN doesn’t help more: Latency© 2012 Strangeloop Networks 59√ Strangeloop. Faster Websites. Automatically. 59 √√
    59. 59. How does data work on a mobile network?© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 60
    60. 60. Step 3: Mobile Front End Optimization© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 61
    61. 61. Mobile FEO Consolidation of resources • Images • CSS • JavaScript Image compression Minification • JavaScript • CSS© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 62
    62. 62. Mobile FEO© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 63
    63. 63. What should we expect? Fewer round trips will mean the TTFB problem should get a lot better Fewer bytes will mean better performance • Images (from image compression) • CSS/JS (from minification) Impact on performance metrics • Reduction in round trips • Reduction in byte count (on top of HTTP Compression) • Better start render time • Better document complete time© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 64
    64. 64. Before and after© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 65
    65. 65. What we helped© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 66
    66. 66. Step 3: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 67
    67. 67. Step 3: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 68
    68. 68. What does it look like? http://youtu.be/J_gU2Z_b-6I© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 69
    69. 69. Step 4: More Mobile FEO© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 70
    70. 70. More Mobile FEO Deferral • Analytics • Marketing tags • Ads • Etc.© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 71
    71. 71. 3rd party calls© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 72
    72. 72. 3rd party calls© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 73
    73. 73. What should we expect? Deferral of round trips to after onload Impact to performance metrics • Fewer round trips to onload • Fewer bytes to onload • Better start render time • Better document complete time© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 74
    74. 74. Before and after© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 75
    75. 75. Before and after© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 76
    76. 76. Before and after© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 77
    77. 77. What we helped© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 78
    78. 78. Step 4: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 79
    79. 79. Step 4: Improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 80
    80. 80. What does it look like? http://youtu.be/e0oFr0pSRn8© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 81
    81. 81. Overall improvements© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 82
    82. 82. 2012 State of Mobile Ecommerce PerformanceHow fast do leading m-commerce sites load for realusers over cellular networks?© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 83
    83. 83. Why is our test different? Testing cell connecting 3G tests LTE tests Real browsers Real phones/tablets Cool phones/tablets© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 84
    84. 84. Report: Key areas of exploration• Usability – Do companies have mobile-specific sites? – Who do they serve them to? – Do they let people view the full site from the mobile site?• Speed – How fast are web pages on a 3G connection? – How fast are web pages on an LTE connection?• Devices – Which is faster: An Android or an iPhone? – Which is faster: An iPad or Android tablet?© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 86
    85. 85. All done by hand: Interns© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 85
    86. 86. Methodology http://youtu.be/XapspPBxVJY© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 87
    87. 87. Usability© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 88
    88. 88. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 89
    89. 89. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 91
    90. 90. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 90
    91. 91. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 91
    92. 92. Tablets© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 92
    93. 93. iPad 2 versus Galaxy Tablet iPad 2 Galaxy Tablet Platform iOS 5.1 Android 4.04 Browser Safari Android Browser Processor 1 GHz Apple A5 1 GHz ARM Display 9.5 inch 10.1-inch 512 MB DDR2 (1066 Mbit/s Memory RAM) 1GB RAM Cellular Radio 3G 3G Class 12 (4+1/3+2/2+3/1+4 GPRS YES slots), 32 - 48 kbps EDGE YES Class 12 HSDPA, 14.4 Mbps; HSUPA, HSDPA, 21 Mbps; HSUPA, Speed 2 Mbps 5.76 Mbps
    94. 94. © 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 94
    95. 95. iPhone 4 versus Galaxy S iPhone 4 Galaxy S Platform iOS 4.1 Android 2.3.6 Browser Safari Android Browser Processor 1GHz Apple A4 1GHz ARM Display 3.5- inch 4-inch Memory 512 MB eDRAM 512 MB RAM Cellular Radio 3G 3G Class 10 (4+1/3+2 slots), 32 - Class 12 (4+1/3+2/2+3/1+4 GPRS 48 kbps slots), 32 - 48 kbps EDGE Class 10, 236.8 kbps Class 12 HSDPA, 7.2 Mbps; HSDPA, 7.2 Mbps; HSUPA, Speed HSUPA, 5.76 Mbps 5.76 Mbps
    96. 96. iPhone 4 vs Galaxy S (3G)© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 96
    97. 97. iPhone 4 vs Galaxy S (3G)© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 97
    98. 98. 3G compared to desktop© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 98
    99. 99. iPhone 5 versus Galaxy S3 iPhone 5 Galaxy S3 Platform iOS 6 Android 4.0.4 Browser Safari Android Browser Processor 1.3GHz Apple A6 1.4 GHz quad-core ARM Display 4-inch 4.8-inch Memory 1G eDRAM 1GB RAM Cellular Radio 3G/LTE 3G, 4G Class 12 (4+1/3+2/2+3/1+4 slots), GPRS YES 32 - 48 kbps EDGE YES Class 12 DC-HSDPA, 42 Mbps; HSDPA, 21 Mbps; HSUPA, 5.76 Mbps, LTE, 100 Mbps; HSDPA, 21 Mbps; HSUPA, Speed Rev. A, up to 3.1 Mbps 5.76 Mbps
    100. 100. iPhone 5 vs Galaxy S3 (LTE)© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 100
    101. 101. LTE compared to desktop© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 101
    102. 102. Source: http://fuzzyco.com/outliers/© 2012 Strangeloop Networks Strangeloop. Faster Websites. Automatically. 4
    103. 103. © 2012 Strangeloop Networks 2011 Strangeloop. Faster Websites. Automatically. Strangeloop. Faster Websites. Automatically. 103
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