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Information. Wide Open.


Monday, May 3, 2010

Russ

Hi Everybody
Thanks 4 coming
(Our Names)
We’re talking about our new ...
How can we help?



                                                    Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Russ

We focused our efforts on Medical Aid
We wanted to interview ...
Dr. Martin Malachovsky




                                          Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

Doing health work in Northern Madagascar
“ The to be very simple, visual. 1, 2, 3...
                             has
                                 more I learn...
Mountains of Publicly
              Available Data …




                                                                 ...
•   Transparency is essential
                                    •   Large storehouses of data are waiting
              ...
How do you enable NGOs both big and small to
                       create simple, cohesive awareness messaging
          ...
Information. Wide Open.

                                                                     Kristin Graefe & Russ Maschm...
A robust platform for creating simple, powerful
                 information graphics that help people relate to your
    ...
Non-profit
                                                          Database
       Community




                        ...
Logo




                                     Dr. Thomas
                                     Help for Sri Lanka




     ...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

To stay informed and to discover great ideas that might he...
Logo




                                   Dr. Thomas
                                   Help for Sri Lanka




         ...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

Looking around he see’s the navigation:

“State of the Wor...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

Childhood Malaria is also an issue in Sri Lanka
He wants t...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

Its a different kind of visualization
Just as clear and si...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

While exploring the headlines further,
He notices Compare ...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin


This visualization allows him to simply compare his life,...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin


The share the visualization tab

Gives him a simple cut-a...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

He wants to share this via Twitter, so he clicks the link ...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

He takes a look at the work they’ve been doing, the “Staff...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

He zooms in on the map and clicks on a voice.
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

“Basic medical care for new mother’s is essential here
in ...
Kristin Graefe & Russ Maschmeyer

Monday, May 3, 2010

Kristin

He sees that NGOpen also charts UNICEF’s financial data, do...
Monday, May 3, 2010

Russ

These guys obviously have their act together

He goes through the sign up process and gets star...
Monday, May 3, 2010

Russ

Now he wants to create a headline as compelling as the ones he just saw.
He clicks the create a...
Monday, May 3, 2010

Russ
lChild Malnutrition: A Growing Problem for...

                         The first three years of life are critical for deve...
Monday, May 3, 2010

Russ

He sees the visualization creation process is just as simple and intuitive as the visualization...
Monday, May 3, 2010

Russ

He sees the visualization creation process is just as simple and intuitive as the visualization...
Monday, May 3, 2010

Russ

He sees the visualization creation process is just as simple and intuitive as the visualization...
Monday, May 3, 2010

Russ

And he clicks the next button.
Monday, May 3, 2010

[click next]
Monday, May 3, 2010

Russ

He chooses a metric for the data,

in this case he wants to show “Severe Malnutrition Rates in ...
Monday, May 3, 2010

Russ

The only thing left to do is to choose a graphic style.
The NGOpen system determines from his d...
1 in 5 children in rural Sri Lanka
                                            l
                                         ...
Monday, May 3, 2010

Russ

This helps give people a wider perspective on the data.
Monday, May 3, 2010

Russ

He’ll come back and create and more visualization later,
but he really wants to get this up on ...
Monday, May 3, 2010

Kristin

And here it is a simple and powerful visualization created in minutes.
Ready to be shared an...
2 Weeks Later




Monday, May 3, 2010

Kristin

2 weeks later he gets an email...
Monday, May 3, 2010

Kristin
Monday, May 3, 2010

Kristin

It’s from NGOpen and it is telling him how many times and where his visualization has been s...
Thank You.


Monday, May 3, 2010

Kristin & Russ
Image Resources
           http://afraraymond.files.wordpress.com/2010/02/haiti_big_image_984x12361.jpg
           http://m...
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NGOpen final presentation

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Transcript of "NGOpen final presentation"

  1. 1. Information. Wide Open. Monday, May 3, 2010 Russ Hi Everybody Thanks 4 coming (Our Names) We’re talking about our new concept: NGOpen
  2. 2. How can we help? Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Russ In the wake of... Direction of class quickly took focus on Haiti
  3. 3. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Russ We focused our efforts on Medical Aid We wanted to interview orgs with a longer history in haiti To gain an understanding of their immediate and long-term challenges DWB came immediately to mind in 2008... DWB = $160m Revenue, 64 Countries We also came across Maventy Maventy = Just over $6000, Just 1 country Interviewed organizations on both ends, Large and Small
  4. 4. Dr. Martin Malachovsky Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Dr. Martin Doctor here in Manhattan Simultaneously running Maventy
  5. 5. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Doing health work in Northern Madagascar
  6. 6. “ The to be very simple, visual. 1, 2, 3... has more I learn about marketing... it and it has to be powerful and repeated over and over again. The more complicated you make it... you lose them. Dr. Martin Malachovsky, February 16, 2010 Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin we had the chance to have an interview with Martin... we found out that marketing one of the main challenge for maventy Martin says
  7. 7. Mountains of Publicly Available Data … Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Russ Speaking of complicated... Massive amounts of data published each year especially by larger NGOs like DWB, UNICEF & others Tables and tables of data that are difficult to gain meaning from
  8. 8. • Transparency is essential • Large storehouses of data are waiting • The public wants to stay informed • Social awareness isn’t viral Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Russ In our interviews, we learned ... - it creates trust, furthering your cause - they’re usually buried in tables or large PDFs difficult to find and share - but they don’t want to be hit up for money every time - there are very few easy ways to share important issues
  9. 9. How do you enable NGOs both big and small to create simple, cohesive awareness messaging that can be shared? Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Russ
  10. 10. Information. Wide Open. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin we think the solution is our new platform concept NGOpen...
  11. 11. A robust platform for creating simple, powerful information graphics that help people relate to your mission, your vision, and the world we live in. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin
  12. 12. Non-profit Database Community Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Russ NGOs of all sizes Pool their information from around the world The data mixes together Then with the help of the system these NGOs create simple, powerful interactive graphics that speak to their message and world-view Powerful graphics are as easy to embed and share as a YouTube video So what does it look like?
  13. 13. Logo Dr. Thomas Help for Sri Lanka Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Thomas is a doctor with a private practice in Manhattan. Also runs a small non-profit called Help for Sri Lanka. With a full time private practice and a non-profit to run, Thomas is busy Doesn’t have a lot of time to focus on marketing, promotion, or fund-raising for his cause. One of his biggest challenges in raising awareness
  14. 14. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin To stay informed and to discover great ideas that might help his org. Keeps track of other NGOs regularly One day while on UNICEF’s site, he notices a new tab in the navigation. “The World & Our Work” He clicks the link
  15. 15. Logo Dr. Thomas Help for Sri Lanka Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Immediately he’s presented with a simple interactive graphic The Headline reads: “Under-5 Mortality Rates Around the World” Thomas has discovered UNICEF’s NGOpen Display. He was instantly drawn in…
  16. 16. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Looking around he see’s the navigation: “State of the World” “Our Work” “Our Resources” & “What’s Needed” He is interested. He wants to explore some other headlines
  17. 17. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Childhood Malaria is also an issue in Sri Lanka He wants to find out about that
  18. 18. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin
  19. 19. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin Its a different kind of visualization Just as clear and simple as the last one Here he can easily compare Malarial rates in children over the past few years It helps visualize where the biggest problems are, and where they’re growing
  20. 20. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin While exploring the headlines further, He notices Compare Your Lifestyle
  21. 21. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin
  22. 22. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin This visualization allows him to simply compare his life, with the lives of others around the world Here he compares his own sanitation conditions with other areas in the developing world He wants to share this information on his own site’s blog Clicks “Share this Visualization” tab
  23. 23. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin The share the visualization tab Gives him a simple cut-and-paste code for adding this graphic to his blog He can also click any of the social media links below.
  24. 24. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin He wants to share this via Twitter, so he clicks the link and enters his information. After doing this...
  25. 25. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin He takes a look at the work they’ve been doing, the “Staff Updates” visualization looks interesting.
  26. 26. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin He zooms in on the map and clicks on a voice.
  27. 27. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin “Basic medical care for new mother’s is essential here in lowering both infant and mother mortality rates.” - Dr. Michael Pascal Notices it was sent from Congo only 5 hours ago, from a doctor working in the field. Thomas is curiouse how they’re coordinating all of this communication
  28. 28. Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010 Kristin He sees that NGOpen also charts UNICEF’s financial data, down to the details of where each dollar goes! That’s great. He needs a tool that will help him show potential donors just how fiscally responsible his org is. He’s sold, he wants to know more about NGOpen so he clicks the NGOpen tag in the upper right hand corner
  29. 29. Monday, May 3, 2010 Russ These guys obviously have their act together He goes through the sign up process and gets started
  30. 30. Monday, May 3, 2010 Russ Now he wants to create a headline as compelling as the ones he just saw. He clicks the create a new headline button.
  31. 31. Monday, May 3, 2010 Russ
  32. 32. lChild Malnutrition: A Growing Problem for... The first three years of life are critical for developing children. Without prober nutrition in these years, children develop mental handicaps that last the rest of their lives Monday, May 3, 2010 Russ He enters a headline and some descriptive text and goes to the next step.
  33. 33. Monday, May 3, 2010 Russ He sees the visualization creation process is just as simple and intuitive as the visualization itself. He can upload his own data from the field, enter it in manually, or just choose from a data bank already collected and shared by other organizations like UNICEF. He chooses one data set.
  34. 34. Monday, May 3, 2010 Russ He sees the visualization creation process is just as simple and intuitive as the visualization itself. He can upload his own data from the field, enter it in manually, or just choose from a data bank already collected and shared by other organizations like UNICEF. He chooses one data set.
  35. 35. Monday, May 3, 2010 Russ He sees the visualization creation process is just as simple and intuitive as the visualization itself. He can upload his own data from the field, enter it in manually, or just choose from a data bank already collected and shared by other organizations like UNICEF. He chooses one data set.
  36. 36. Monday, May 3, 2010 Russ And he clicks the next button.
  37. 37. Monday, May 3, 2010 [click next]
  38. 38. Monday, May 3, 2010 Russ He chooses a metric for the data, in this case he wants to show “Severe Malnutrition Rates in Sri Lanka”. So he chooses country and selects Sri Lanka from a drop down menu. Clicks next.
  39. 39. Monday, May 3, 2010 Russ The only thing left to do is to choose a graphic style. The NGOpen system determines from his data what graphic style options from their immense library might best fit the data. So he thinks the bubble map shows his data the best.
  40. 40. 1 in 5 children in rural Sri Lanka l suffer from malnutrion Monday, May 3, 2010 Russ He creates a call out to accent the data.
  41. 41. Monday, May 3, 2010 Russ This helps give people a wider perspective on the data.
  42. 42. Monday, May 3, 2010 Russ He’ll come back and create and more visualization later, but he really wants to get this up on the homepage of his website right away. Just like on Youtube or any other remote publishing service, he copies a simple bit of code given to him by the NGOpen system, and pastes it into the page for his site.
  43. 43. Monday, May 3, 2010 Kristin And here it is a simple and powerful visualization created in minutes. Ready to be shared and explored.
  44. 44. 2 Weeks Later Monday, May 3, 2010 Kristin 2 weeks later he gets an email...
  45. 45. Monday, May 3, 2010 Kristin
  46. 46. Monday, May 3, 2010 Kristin It’s from NGOpen and it is telling him how many times and where his visualization has been shared and viewed. Thats great with NGOpen he is already making progress in creating larger awareness.
  47. 47. Thank You. Monday, May 3, 2010 Kristin & Russ
  48. 48. Image Resources http://afraraymond.files.wordpress.com/2010/02/haiti_big_image_984x12361.jpg http://maventy.org/components/com_fpss/images/2814306677_c97836e361_b.jpg http://www.lib.utexas.edu/maps/africa/madagascar.gif http://motherchildnutrition.org/malnutrition-management/images/plumpy-nut.jpg http://kclmlc.files.wordpress.com/2009/01/msf_logo_lowresjpeg.jpg http://www.doctorswithoutborders.org/events/refugeecamp/press/images/MSF%20Refugee%20Camp%20Food.jpg http://www.recessforyou.com/page_msf.html http://www.guardian.co.uk/news/datablog/2010/jan/26/information-beautiful-haiti http://www.google.com/publicdata/home http://www.flickr.com/photos/ricephotos/368495574/sizes/o/ Kristin Graefe & Russ Maschmeyer Monday, May 3, 2010
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