NGOpen Content Strategy

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A short presentation outlining the content strategy and user flow for NGOpen

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NGOpen Content Strategy

  1. 1. Information Architecture Structure Back End Automated system Distinguishes between general data (available to all organizations) and personal data Client Portal User: NGOs Goal: Appload Data tables to the system in order to choose a visualisation Front End User: Visitors Goal: Find information about the world situation and the organizations approach. Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  2. 2. Information Architecture Front End Content Strategy Content (for the example UNICEF) 1. State of the world 2. What the organization is doing 3. What are the organizations resources 4. What the organization needs Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  3. 3. Information Architecture Front End Content Strategy 1. State of the world 2 or 3 Data Sets (chosen by UNICEF) • Millennium Development Goals by Country User can compare these data • Infant Mortality by Country sets or compare their lives to • Under-Five Mortality Rate by Country the lives of those in other countries • Life Expectancy at Birth by Country • Household Income by Country • Literacy Rate by Country Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  4. 4. Information Architecture Front End Content Strategy 2. What the organization is doing 2 or 3 Data Sets (chosen by UNICEF) • Local / International Personnel by Country User can explore the data sets • Types of Work Performed by Country • Patients Served by Country • Voices from the Field by Country (video? text? podcast?) Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  5. 5. Information Architecture Front End Content Strategy 3. What are the organizations resources Financial Information • Contributions & Donations (direct donations, indirect donations, gross) • Field Spending/Organizational Spending • NGO Ratings Donors/Partnerships • Amounts by Donor • Partnerships by Country Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  6. 6. Information Architecture Front End Content Strategy 4. What the organization needs • Time • Money • Talent Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  7. 7. Information Architecture Back End Content Strategy Service User Flow As part of the service, organisations upload their data to our system. • Data may describe both the state of the world & the work of the organization • Clients choose the data they wish to compare • The system delivers them visualization options • Client chooses the appropriate visualization Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  8. 8. The Service User Flow Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010
  9. 9. Mood Board Kristin Graefe, Russ Maschmeyer Wednesday, March 17, 2010

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