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Vfx Town Hall : Pricing with Todd Sattersten
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Vfx Town Hall : Pricing with Todd Sattersten

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VFX Town Hall

VFX Town Hall

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Transcript

  • 1. Special session
    Pricing & business models
    April 2, 2010
  • 2. Welcome
    Thank you for attending.
    Special thanks to
    Harry Sherman
    & WebEx.com
  • 3. Today’s Panel
    Moderator : Lee Stranahan
    Guest : Todd Sattersten
  • 4. Backgroundthe chrisdefaria challenge:Thinking about VFX business models
  • 5. Chris defariaV.P. effects & Animation, warner bros.
    Is VFX a commodity?
    “I think we’re in a period right now of commoditization of what used to be a unique art.”
    - VFX Town Hall #1
  • 6. Chris defariaV.P. effects & Animation, warner bros.
    Is there a sustainable
    VFX business model?
    “I don’t see a lot of
    Innovation in the
    Business model”
    - VFX Town Hall #1
  • 7. Answering the challenge
    Both issues relate
    directly to a key
    business concept:
    PRICE
  • 8. Todd Sattersten
    Co-Author
    The 100 Best Business Books Of All Time
    Author
    Fixed To Flexible
  • 9. commodities
    What is a commodity?
    Is VFX a commodity?
    How does a ‘commodity mentality’
    effect pricing decisions?
  • 10. BUSINESS MODELS
    What is a business model?
    Can businesses operate without one?
    How does pricing relate?
    What is a 21st Century business model?
  • 11. Pricing
    What are examples of pricing strategies?
    How does price relate to branding?
    Bricks vs. Bits
  • 12. audienceQuestions &answers
  • 13. Thank you!