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Content Club 04: Conversation Company in de praktijk - Stéphan Lam Microsoft Nederland
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Content Club 04: Conversation Company in de praktijk - Stéphan Lam Microsoft Nederland

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Op donderdag 6 maart 2014 sprak ik op The Content Club (http://contentclub.nl/). Op deze vierde editie was het thema 'Content & Cultuurverandering'­. Ik sprak over hoe Microsoft The Conversation …

Op donderdag 6 maart 2014 sprak ik op The Content Club (http://contentclub.nl/). Op deze vierde editie was het thema 'Content & Cultuurverandering'­. Ik sprak over hoe Microsoft The Conversation Company in de praktijk tracht te brengen, met daarbij aandacht voor hobbels, hoogtepunten en tips.

Published in: Marketing

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Transcript

  • 1. 78.872 186.057 364.515 50.112
  • 2. De Conversation Company Steven Van Belleghem
  • 3. jij op je best
  • 4. Influencers Participate & Inspire
  • 5. Pro-active Re-active Influencers Participate & Inspire Plan Ad hoc
  • 6. >1500 views op SlideShare >60 shares 8 positive conversations with Eva >45.000 followers influencer post @ThomasMarzano: >15000 views Dutch Cowboys
  • 7. http://www.flickr.com/photos/sarahreido
  • 8. 40% 28% 32% Negatieve Conversaties 1 2 3 100% 0% Positieve Conversaties 1 2 3 53% 0% 47% Neutrale Conversaties 1 2 3 69% 31% % Tweets beantwoord 1 2
  • 9. Image by http://www.flickr.com/photos/ericabreetoe/
  • 10. Go Do’s Image by http://http://www.flickr.com/photos/mwf2005/
  • 11. Storify