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iSoBusy - An iPhone App Story

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A short presentation on the story of iSoBusy, an iPhone app that helps users avoid uncomfortable social situations with a fake call to their phone.

A short presentation on the story of iSoBusy, an iPhone app that helps users avoid uncomfortable social situations with a fake call to their phone.

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  • 1. An iPhone App Story
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 2. As told by John W. Stout*
    *Founder of Stout Systems & Stout Tech Talent.
    25 years as an executive, software developer,
    project manager, author, industry speaker… and story teller.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 3. David* had a problem.
    *Branding expert and noted author
    David Brier of DBD International.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 4. His friends
    complained about…
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 5. BORING MEETINGS
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 6. DULL DATES
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 7. AND UNCOMFORTABLE
    SOCIAL SITUATIONS
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 8. AND UNCOMFORTABLE
    SOCIAL SITUATIONS
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 9. He called his friend John who
    is in the software business.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 10. “What can be done?” he asked.
    “Can technology help my friends?”
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 11. “Yes,” said John. “Their phones could save them! And we make iPhone apps!”
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 12. “We’ll create a fake phone call app and save your friends from their dilemmas!”
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 13. However, market research found many “fake call” apps out there already.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 14. But these apps sucked!
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 15. So David and John thought of a better idea:
    a fake phone call app that didn’t suck!
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 16. And iSoBusy was born.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 17. They got a Developer’s License.
    (Wow, Apple gets 30%!)
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 18. They made a project plan
    and did design work.
    iSoBusy simulates phone conversations using pre-recorded funny voices.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 19. David and John laughed and laughed.
    “People will love this!” they said.
    HEEHEEHEE
    HEEHEEHEE
    And there are 20+ million iPhone users. Surely they’llall need this app.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 20. They got John’s techies to work on it.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 21. Then one fine day
    iSoBusy was done. Excitedly, they submitted it to Apple!
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 22. And they waited.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 23. And waited.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 24. Some time later, a No-name
    person from Apple responded.
    No-name said the app didn’t
    conform to Apple’s standards.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 25. But No-name did not
    say what standards.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 26. So the techies had to figure it out.
    And they did.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 27. At last Apple accepted iSoBusy.
    The app was released to the world!
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 28. So David and John waited
    for the royalties to roll in.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 29. And they waited.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 30. “Hmm. Don’t we need some iTunes Store reviews?” they wondered.
    They got their friends and friends of friends to download the app and write reviews.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 31. So David and John waited
    for the royalties to roll in.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 32. And they waited.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 33. “Hmm. How do we let the
    world know iSoBusy is there?”
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 34. David knows marketing,
    so he got oh-so-busy.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 35. He looked at other silly apps.
    The #1 iPhone app was also a silly app.*
    *Technically, a flatulence simulator but this is a family presentation so the app name is censored.
    Surely this other silly app was
    created by a couple of friends on a lark.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 36. Except it wasn’t.
    It was created by a social media expert, best-selling author and marketed by a real marketing firm.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 37. “Wow. Maybe we need to make a serious marketing effort.” So they got to work.
    “BUY
    !”
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 38. They contacted app review sites, bloggers and YouTubers and
    got reviewed.
    They issued press releases to PRWeb, local media and Automation Alley and got press.
    Then the sales began.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 39. Now David and John want to
    take iSoBusy to the next level.
    How?
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 40. 1. HAVE A LITE VERSION
    AND A PAID VERSION OF THE APP.
    Why? It will introduce many
    more users to the app.
    Real-life example: iShoot was
    dead in the water until the free
    version was released. 10 days
    later it knocked the flatulence
    simulator from the #1 spot!
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 41. 2. USE AD NETWORKS.
    Why? They drive more users to the app.
    Our research recommends:
    ADMOB – a service with an iPhone focus,
    a download tracker utility and low rates.
    MILLENNIAL MEDIA - a growing company
    that has high traffic and low rates.
    QUATTRO - a leading mobile advertising
    company with a global reach.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 42. 3. GO GLOBAL!
    Why?
    As much as 50% of app sales
    come from outside the USA.
    This is too big to be ignored.
    We can localize the app and
    boost sales.
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.
  • 43. THE END?!
    Stay tuned for
    Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.

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