An iPhone App Story<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
As told by John W. Stout*<br />*Founder of Stout Systems & Stout Tech Talent.<br />25 years as an executive, software deve...
David* had a problem.<br />*Branding expert and noted author<br />David Brier of DBD International.<br />Copyright © 2010 ...
His friends<br />complained about…<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
BORING MEETINGS<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
DULL DATES<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
AND UNCOMFORTABLE<br />SOCIAL SITUATIONS<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
AND UNCOMFORTABLE<br />SOCIAL SITUATIONS<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
He called his friend John who<br />is in the software business.<br />Copyright © 2010 Stout Systems Development, Inc. All ...
“What can be done?” he asked.<br />“Can technology help my friends?”<br />Copyright © 2010 Stout Systems Development, Inc....
“Yes,” said John. “Their phones could save them! And we make iPhone apps!”<br />Copyright © 2010 Stout Systems Development...
“We’ll create a fake phone call app and save your friends from their dilemmas!”<br />Copyright © 2010 Stout Systems Develo...
However, market research found many “fake call” apps out there already.<br />Copyright © 2010 Stout Systems Development, I...
But these apps sucked!<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
So David and John thought of a better idea:<br />a fake phone call app that didn’t suck!<br />Copyright © 2010 Stout Syste...
And iSoBusy was born.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
They got a Developer’s License.<br />(Wow, Apple gets 30%!)<br />Copyright © 2010 Stout Systems Development, Inc. All Righ...
They made a project plan <br />and did design work.<br />iSoBusy simulates phone conversations using pre-recorded funny vo...
David and John laughed and laughed.<br />“People will love this!” they said.<br />HEEHEEHEE<br />HEEHEEHEE<br />And there ...
They got John’s techies to work on it.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
Then one fine day<br />iSoBusy was done. Excitedly, they submitted it to Apple!<br />Copyright © 2010 Stout Systems Develo...
And they waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
And waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
Some time later, a No-name<br />person from Apple responded.<br />No-name said the app didn’t<br />conform to Apple’s stan...
But No-name did not<br />say what standards.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
So the techies had to figure it out.<br />And they did.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights R...
At last Apple accepted iSoBusy.<br />The app was released to the world!<br />Copyright © 2010 Stout Systems Development, I...
So David and John waited<br />for the royalties to roll in.<br />Copyright © 2010 Stout Systems Development, Inc. All Righ...
And they waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
“Hmm. Don’t we need some iTunes Store reviews?” they wondered.<br />They got their friends and friends of friends to downl...
So David and John waited<br />for the royalties to roll in.<br />Copyright © 2010 Stout Systems Development, Inc. All Righ...
And they waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
“Hmm. How do we let the<br />world know iSoBusy is there?”<br />Copyright © 2010 Stout Systems Development, Inc. All Right...
David knows marketing,<br />so he got oh-so-busy.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserve...
He looked at other silly apps.<br />The #1 iPhone app was also a silly app.*<br />*Technically, a flatulence simulator but...
Except it wasn’t.<br />It was created by a social media expert, best-selling author and marketed by a real marketing firm....
“Wow. Maybe we need to make a serious marketing effort.” So they got to work.<br />“BUY<br />!”<br />Copyright © 2010 Stou...
They contacted app review sites, bloggers and YouTubers and<br />got reviewed.<br />They issued press releases to PRWeb, l...
Now David and John want to<br />take iSoBusy to the next level.<br />How?<br />Copyright © 2010 Stout Systems Development,...
1. HAVE A LITE VERSION<br />AND A PAID VERSION OF THE APP.<br />Why? It will introduce many<br />more users to the app.<br...
2. USE AD NETWORKS.<br />Why? They drive more users to the app.<br />Our research recommends:<br />ADMOB – a service with ...
3. GO GLOBAL!<br />Why?<br />As much as 50% of app sales<br />come from outside the USA.<br />This is too big to be ignore...
THE END?!<br />Stay tuned for<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
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iSoBusy - An iPhone App Story

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A short presentation on the story of iSoBusy, an iPhone app that helps users avoid uncomfortable social situations with a fake call to their phone.

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iSoBusy - An iPhone App Story

  1. 1. An iPhone App Story<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  2. 2. As told by John W. Stout*<br />*Founder of Stout Systems & Stout Tech Talent.<br />25 years as an executive, software developer,<br />project manager, author, industry speaker… and story teller.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  3. 3. David* had a problem.<br />*Branding expert and noted author<br />David Brier of DBD International.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  4. 4. His friends<br />complained about…<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  5. 5. BORING MEETINGS<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  6. 6. DULL DATES<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  7. 7. AND UNCOMFORTABLE<br />SOCIAL SITUATIONS<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  8. 8. AND UNCOMFORTABLE<br />SOCIAL SITUATIONS<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  9. 9. He called his friend John who<br />is in the software business.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  10. 10. “What can be done?” he asked.<br />“Can technology help my friends?”<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  11. 11. “Yes,” said John. “Their phones could save them! And we make iPhone apps!”<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  12. 12. “We’ll create a fake phone call app and save your friends from their dilemmas!”<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  13. 13. However, market research found many “fake call” apps out there already.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  14. 14. But these apps sucked!<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  15. 15. So David and John thought of a better idea:<br />a fake phone call app that didn’t suck!<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  16. 16. And iSoBusy was born.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  17. 17. They got a Developer’s License.<br />(Wow, Apple gets 30%!)<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  18. 18. They made a project plan <br />and did design work.<br />iSoBusy simulates phone conversations using pre-recorded funny voices.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  19. 19. David and John laughed and laughed.<br />“People will love this!” they said.<br />HEEHEEHEE<br />HEEHEEHEE<br />And there are 20+ million iPhone users. Surely they’llall need this app.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  20. 20. They got John’s techies to work on it.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  21. 21. Then one fine day<br />iSoBusy was done. Excitedly, they submitted it to Apple!<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  22. 22. And they waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  23. 23. And waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  24. 24. Some time later, a No-name<br />person from Apple responded.<br />No-name said the app didn’t<br />conform to Apple’s standards.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  25. 25. But No-name did not<br />say what standards.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  26. 26. So the techies had to figure it out.<br />And they did.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  27. 27. At last Apple accepted iSoBusy.<br />The app was released to the world!<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  28. 28. So David and John waited<br />for the royalties to roll in.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  29. 29. And they waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  30. 30. “Hmm. Don’t we need some iTunes Store reviews?” they wondered.<br />They got their friends and friends of friends to download the app and write reviews.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  31. 31. So David and John waited<br />for the royalties to roll in.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  32. 32. And they waited.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  33. 33. “Hmm. How do we let the<br />world know iSoBusy is there?”<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  34. 34. David knows marketing,<br />so he got oh-so-busy.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  35. 35. He looked at other silly apps.<br />The #1 iPhone app was also a silly app.*<br />*Technically, a flatulence simulator but this is a family presentation so the app name is censored.<br />Surely this other silly app was<br />created by a couple of friends on a lark.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  36. 36. Except it wasn’t.<br />It was created by a social media expert, best-selling author and marketed by a real marketing firm.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  37. 37. “Wow. Maybe we need to make a serious marketing effort.” So they got to work.<br />“BUY<br />!”<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  38. 38. They contacted app review sites, bloggers and YouTubers and<br />got reviewed.<br />They issued press releases to PRWeb, local media and Automation Alley and got press.<br />Then the sales began.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  39. 39. Now David and John want to<br />take iSoBusy to the next level.<br />How?<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  40. 40. 1. HAVE A LITE VERSION<br />AND A PAID VERSION OF THE APP.<br />Why? It will introduce many<br />more users to the app.<br />Real-life example: iShoot was<br />dead in the water until the free<br />version was released. 10 days<br />later it knocked the flatulence<br />simulator from the #1 spot!<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  41. 41. 2. USE AD NETWORKS.<br />Why? They drive more users to the app.<br />Our research recommends:<br />ADMOB – a service with an iPhone focus,<br />a download tracker utility and low rates.<br />MILLENNIAL MEDIA - a growing company<br />that has high traffic and low rates.<br />QUATTRO - a leading mobile advertising<br />company with a global reach.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  42. 42. 3. GO GLOBAL!<br />Why?<br />As much as 50% of app sales<br />come from outside the USA.<br />This is too big to be ignored.<br />We can localize the app and<br />boost sales.<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />
  43. 43. THE END?!<br />Stay tuned for<br />Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.<br />

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