iSoBusy - An iPhone App Story

An iPhone App Story
Copyright © 2010 Stout Systems Development, Inc. All Rights Reserved.

As told by John W. Stout*
*Founder of Stout Systems & Stout Tech Talent.
25 years as an executive, software developer,
project manager, author, industry speaker… and story teller.

David* had a problem.
*Branding expert and noted author
David Brier of DBD International.

His friends
complained about…

BORING MEETINGS

DULL DATES

AND UNCOMFORTABLE
SOCIAL SITUATIONS

He called his friend John who
is in the software business.

“What can be done?” he asked.
“Can technology help my friends?”

“Yes,” said John. “Their phones could save them! And we make iPhone apps!”

“We’ll create a fake phone call app and save your friends from their dilemmas!”

However, market research found many “fake call” apps out there already.

But these apps sucked!

So David and John thought of a better idea:
a fake phone call app that didn’t suck!

And iSoBusy was born.

They got a Developer’s License.
(Wow, Apple gets 30%!)

They made a project plan
and did design work.
iSoBusy simulates phone conversations using pre-recorded funny voices.

David and John laughed and laughed.
“People will love this!” they said.
HEEHEEHEE
HEEHEEHEE
And there are 20+ million iPhone users. Surely they’llall need this app.

They got John’s techies to work on it.

Then one fine day
iSoBusy was done. Excitedly, they submitted it to Apple!

And they waited.

And waited.

Some time later, a No-name
person from Apple responded.
No-name said the app didn’t
conform to Apple’s standards.

But No-name did not
say what standards.

So the techies had to figure it out.
And they did.

At last Apple accepted iSoBusy.
The app was released to the world!

So David and John waited
for the royalties to roll in.

And they waited.

“Hmm. Don’t we need some iTunes Store reviews?” they wondered.
They got their friends and friends of friends to download the app and write reviews.

So David and John waited
for the royalties to roll in.

And they waited.

“Hmm. How do we let the
world know iSoBusy is there?”

David knows marketing,
so he got oh-so-busy.

He looked at other silly apps.
The #1 iPhone app was also a silly app.*
*Technically, a flatulence simulator but this is a family presentation so the app name is censored.
Surely this other silly app was
created by a couple of friends on a lark.

Except it wasn’t.
It was created by a social media expert, best-selling author and marketed by a real marketing firm.

“Wow. Maybe we need to make a serious marketing effort.” So they got to work.
“BUY
!”

They contacted app review sites, bloggers and YouTubers and
got reviewed.
They issued press releases to PRWeb, local media and Automation Alley and got press.
Then the sales began.

Now David and John want to
take iSoBusy to the next level.
How?

1. HAVE A LITE VERSION
AND A PAID VERSION OF THE APP.
Why? It will introduce many
more users to the app.
Real-life example: iShoot was
dead in the water until the free
version was released. 10 days
later it knocked the flatulence
simulator from the #1 spot!

2. USE AD NETWORKS.
Why? They drive more users to the app.
Our research recommends:
ADMOB – a service with an iPhone focus,
a download tracker utility and low rates.
MILLENNIAL MEDIA - a growing company
that has high traffic and low rates.
QUATTRO - a leading mobile advertising
company with a global reach.

3. GO GLOBAL!
Why?
As much as 50% of app sales
come from outside the USA.
This is too big to be ignored.
We can localize the app and
boost sales.

THE END?!
Stay tuned for

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iSoBusy - An iPhone App Story

by John Stout on Mar 11, 2010

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iSoBusy - An iPhone App Story — Presentation Transcript