Juicy StoriesCreating empathy & connectionWhitney QuesenberyWQusability
We are hardwired for stories                           +
Maybe you think about storytelling?
Or about broadcasting?
Stories create relationships                Story  Storyteller                  Audience
Stories create connections                         User            Story as            collected            Story asUX per...
The story is created by everyone
The story is created by everyone
What makes a good UX story?
Stories turn a profile into a persona                 Elizabeth, 32 years old                 Married to Joe, has a 5-year ...
User stories & scenarios become stories  As a [role] I can [do something] so that [benefit]                        +       ...
FIGURE 5-2        Storytelling is already part of UX                      FIGURE 5-5                  Collecting stories  ...
FIGURE 5-2       We just don’t call them storiesUser research        FIGURE 5-5Ethnography                                ...
Stories add connection and empathyA richer understanding of people and contextInnovation from real needsMore persuasive id...
Storytelling for User Experience                                UX Story Cards                                A guide to  ...
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Juicy Stories: Creating Empathy and Connection

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Stories communicate, but they also create relationships and connection.

Presentation from WebVisions 2011
May 26, Portland, Oregon

Published in: Design, Technology
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  • \n
  • Paul Grobstein\nBrain fills in the spaces.\nBlind spot in our brain. Not small. A big huge one.\n
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  • UX is a team sport\nYou use the stories to get everyone on the same team, so that when they go off to do their own work, \nyou are all working on the same story.\n\n
  • UX is a team sport\nYou use the stories to get everyone on the same team, so that when they go off to do their own work, \nyou are all working on the same story.\n\n
  • UX is a team sport\nYou use the stories to get everyone on the same team, so that when they go off to do their own work, \nyou are all working on the same story.\n\n
  • “Tomorrow and Tomorrow” by Timothy Sullivan Center for Contemporary Opera, 1987Directed by Stephen Jarrett Scenery by Robert Edmonds With Suzan Hanson\n\n
  • “Tomorrow and Tomorrow” by Timothy Sullivan Center for Contemporary Opera, 1987Directed by Stephen Jarrett Scenery by Robert Edmonds With Suzan Hanson\n\n
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  • Juicy Stories: Creating Empathy and Connection

    1. 1. Juicy StoriesCreating empathy & connectionWhitney QuesenberyWQusability
    2. 2. We are hardwired for stories +
    3. 3. Maybe you think about storytelling?
    4. 4. Or about broadcasting?
    5. 5. Stories create relationships Story Storyteller Audience
    6. 6. Stories create connections User Story as collected Story asUX person re-told Our colleagues (audience)
    7. 7. The story is created by everyone
    8. 8. The story is created by everyone
    9. 9. What makes a good UX story?
    10. 10. Stories turn a profile into a persona Elizabeth, 32 years old Married to Joe, has a 5-year old son,Aged 30-45 Justin45% married with children Attended State College, and manages65% college educated her class alumni siteUse the web 3-5 times a week Uses Google as her home page, and reads CNN online Used the web to find the name of a local official
    11. 11. User stories & scenarios become stories As a [role] I can [do something] so that [benefit] + +Imagery + Emotion + Context + Motivation
    12. 12. FIGURE 5-2 Storytelling is already part of UX FIGURE 5-5 Collecting stories from and about Understand FIGURE 5-3 context and goals Finding themes and patterns Story as test And then I... scenario FIGURE 5-4 Success Clusters of stories Evaluate Specify UX person ? Usability participant UX teamUsability evaluation is Storiesa way of trying the Designstory out idea Design Design tells a new story that UX team changes something about the world
    13. 13. FIGURE 5-2 We just don’t call them storiesUser research FIGURE 5-5Ethnography FIGURE 5-3Contextual inquiry PersonasSite visits Affinity analysis Card sorting Story as test And then I... scenario Stories we share FIGURE 5-4 through the user Clusters of stories experience UX person Usability participant UX teamUsability Testing StoriesWalk-throughs DesignAnalytics idea Scenarios Storyboards Wireframes Prototypes UX team
    14. 14. Stories add connection and empathyA richer understanding of people and contextInnovation from real needsMore persuasive ideasPeople in the center of the process
    15. 15. Storytelling for User Experience UX Story Cards A guide to crafting stories for UXhttp://www.rosenfeldmedia.com/books/storytelling/ http://www.wqusability.com/storycards.html
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