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Stories turn a proﬁle into a persona Elizabeth, 32 years old Married to Joe, has a 5-year old son,Aged 30-45 Justin45% married with children Attended State College, and manages65% college educated her class alumni siteUse the web 3-5 times a week Uses Google as her home page, and reads CNN online Used the web to find the name of a local official
User stories & scenarios become stories As a [role] I can [do something] so that [beneﬁt] + +Imagery + Emotion + Context + Motivation
FIGURE 5-2 Storytelling is already part of UX FIGURE 5-5 Collecting stories from and about Understand FIGURE 5-3 context and goals Finding themes and patterns Story as test And then I... scenario FIGURE 5-4 Success Clusters of stories Evaluate Specify UX person ? Usability participant UX teamUsability evaluation is Storiesa way of trying the Designstory out idea Design Design tells a new story that UX team changes something about the world
FIGURE 5-2 We just don’t call them storiesUser research FIGURE 5-5Ethnography FIGURE 5-3Contextual inquiry PersonasSite visits Affinity analysis Card sorting Story as test And then I... scenario Stories we share FIGURE 5-4 through the user Clusters of stories experience UX person Usability participant UX teamUsability Testing StoriesWalk-throughs DesignAnalytics idea Scenarios Storyboards Wireframes Prototypes UX team
Stories add connection and empathyA richer understanding of people and contextInnovation from real needsMore persuasive ideasPeople in the center of the process
Storytelling for User Experience UX Story Cards A guide to crafting stories for UXhttp://www.rosenfeldmedia.com/books/storytelling/ http://www.wqusability.com/storycards.html