Storytellers Case Studies (Update: Dec 2013)
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Storytellers Case Studies (Update: Dec 2013)

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Some featured clients that we've worked on so far.

Some featured clients that we've worked on so far.
Visit our website at www.storytellers.vn

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Storytellers Case Studies (Update: Dec 2013) Presentation Transcript

  • 1. Campaign Brief • Objective: • To create an excitement around the brand by creating a strong product innovation platform called REVEL to increase the BRAND SALIENCE. • Target Audience • Primary Audience – Female 25-35 HCM/HN • Secondary Audience – Female 18-25 HCM/HN - Female 18-35 Nationwide • Timing: October – November 2013 3
  • 2. Idea & Strategy Photo Contest to create trial The idea I’M A REVEL Organize photo boot at 6 Levi’s stores. Create awareness about this, call girls to come, try the Revel, take photo, upload to microsite, call for voting, and win. Photo entries What How KPI Xmas Promo to trigger sale Build a groupon campaign. The more people participate, the higher value consumer get. Consumers pay VND500,000 to get a up-to VND 1,5M shopping voucher. Number of participant 4
  • 3. Communication Channels • Display banner • Facebook ad • Online PR • Digital poster • Elevator LCD • Google ad • Activation Communication Channels I’m A Revel microsite • Photo Entries • Participant of Groupon • I’m A Revel Photo Contest • Xmas Promo (groupon) Convert 5
  • 4. Results I’m A Revel Contest Xmas Promo Groupon 248 photo entries in 6 weeks 4,755 participants in 3 weeks (proposed KPI: 222) (proposed KPI: 3,728) 6
  • 5. Other achieved KPIs Online Banner visitor 146% of proposed KPI Facebook Ad click: 114% (phase1), 585% (phase 2) Google Adwords: 130% (phase 1) 226% (phase 2) 7
  • 6. Microsite I’m A Revel LEVI’S I’M A REVEL contest LEVI’S I’M A REVEL groupon 8
  • 7. Digital Communication Display Banner Online PR 9
  • 8. Digital Communication Facebook Ad Google Ad SMS 10
  • 9. Digital Poster & LCD LCD (left) & Digital poster (right) 11
  • 10. Activation PGs at stores and contestants Flyer production 12
  • 11. Client Brief • P&G wants to develop Facebook pages for their brands to engage easily with their consumers. • Agency’s tasks is to develop content strategy and manage the pages. • Time: 2 years (up to now) 14
  • 12. Showcase: PANTENE VIETNAM www.facebook.con/PanteneVietnam 15
  • 13. Showcase: OLAY VIETNAM www.facebook.con/OlayVietnam 16
  • 14. Showcase: GILLETTE VIETNAM www.facebook.con/GilletteVietnam 17
  • 15. Showcase: PAMPERS VIETNAM www.facebook.con/PampersVietnam 18
  • 16. Client’s Brief • Objective: • To develop and increase engagement on the current Facebook fanpage for Edena brand at https://www.facebook.com/ Edena.VN. (From 2,000 fans) • Target Audience: • Women 25-40 living in Vietnam • Timing: 01 Jun – 31 Dec 2012 (7 months) 20
  • 17. Communication Activities Activities What Channels Summer Promo 2012 Discount on bill Fanpage Weekly Crazy Sale Special discount in a day of the week Fanpage, Facebook Ad, Google Ad Special Hour Special discount in 1 hour in a day of a week Fanpage, Facebook Ad Crazy Sale Christmas Fanpage, Facebook Ad Facebook application “Who’s Edena’s friends” Upload your photo taken with Edena product, get gifts Fanpage, Facebook Ad Facebook application “Lucky Draw” Click “Play” on the game. Lucky Fanpage, Facebook Ad numbers brought lucky gifts. 21
  • 18. Some achieved numbers STT Activities Result 1 Facebook application “Who’s Edena’s friends” 120 participants 2 Facebook application “Lucky Draw” 1,273 users. In which, 186 winners 3 Adwords for Weekend Crazy Sale (2 times) 20,262 clicks 4 Email newsletter Total email sent: 3,629 with average open rate at 6,13% 5 Facebook page Total fans increase 600% and reached 13,892 fans. 6 Facebook ads Total click: 88,664 CTR: 0,27% 22
  • 19. Facebook Application “Who’s Edena’s friends” “Lucky Draw” 23
  • 20. Email templates 24
  • 21. Fanpage content got much interaction 25