"It's the telephone stupid" - why Facebook is not new at all
“It’s the telephone,stupid!” *The ultimate attempt to explain why aFacebook page and the use of the socialweb are nothing new – at least not in theway they are currently used. airbros / photocase.com By the way, this is an alternate realitymodel…but more about that later.By: Björn Eichstädt, Storymaker GmbH
http://comicallyvintage.tumblr.com „But no one calls me!“
Telephone rule 1: You call ﬁrst. kallejipp / photocase.com But don‘t just callanyone.
Telephone rule 2: Tell the world you have a telephone, too! Foto: Promo
Foto: Promo The world on the line – or telephone rule 3: Be exciting, be unique, spread some fun, listen, inform others, share your knowledge, besexy and irresistible. Then others might call you. Or call back.
Telephone rule 4: Create call cascades by communicating content that will want to know Foto: Promo
„Our telephone isringing like mad! But what about text, Kallejipp / photocase.com photos and signatures?“
The extended communications architecture with telephone, fax,mailbox and overhead projector Communication Corporate Hosting Foto: Promo
The digital communications architecture with Twitter, Facebook,e-mail, blogs, websites, YouTube, etc. Communication Corporate Hosting Foto: Promo
„But that‘s the same as with our telephone!?“ Kallejipp / photocase.com
1. Right. The communications principles are very similar. 2. „Traditional“ social networks hardly offer anything new. 3. But: everything is linked today and moving closer together 4. Anyone can use the infrastructure 5.You don‘t need to go from one medium to another. And thereare no more „whisper down the lane“ games. 6. Users can do things on all the media – communications isgetting a lot faster view7 / photocase.com 7. I can ﬁnd anyone who wants to play along 8. And there are barely any global barriers 9. But: most companies still use the social web like a telephone
Unlike the telephone Everything is seamlessly linked. Everything is close together. Foto: Promo
You can use everything, everywhere. The place of use is irrelevant. Foto: Promo
Outside on the runway: data + data = social seating +
The seamless combination of A and B: storywheel +
As for content, everything with everyone: Farfromhomepage… + + + + + +
Everything is at a glance with these platforms: about.me
airbros / photocase.com Getting started in the social web is as easy as the telephone! The real challenge, however, is taking advantage of all its potential
Bjoern Eichstaedt has years of telephoneexperience and is, among others, ChiefTelephone Ofﬁcer at PR agencyStorymaker in Germany. As an advisor, he s a sought-after expertin the telephone scene . He collected his ﬁrst telephoneexperiences at the ripe age of 3 and can,without exaggeration, be described as a Foto: Promo Dialing Native. At age 10 he ventured into the ﬁeld ofinternational telephony. Björn can be reached in the telephonenetwork at: +49 7071 93872-0.