PR for IT and Technology                                               Case: SAP23.04.12   STORYMAKER GMBH TÜBINGEN | PEKI...
CustomerSAP APJAssignmentsAnalyst and influencer relations and organization of CNTV interviews at the  SAP SAPPHIRE NOW 20...
Walter China               SAP SAPPHIRE NOW 2011, Beijing23.04.12          STORYMAKER GMBH TÜBINGEN | PEKING              ...
Results• A total number of 44 international and Chinese analysts/influencers and 26 Bloggers  participated in SAP’s first ...
CustomerSAP Labs ChinaAssignmentsMedia relations for the Business One Summit in China, March 2012:• Warm-up activities• Be...
Walter China                                  SAP Business One Summit 2012                                  Beijing and Sh...
Results• Strong coverage in Chinese media: More than 360 reports in IT as well as Business media• High participation: More...
客户瓦尔特中国(上海),亚太地区总部任务             www.storymaker.cn• 负责组织 2011 中国国际刀具技术研讨会• 负责组织“十五年 助力中国造” 瓦尔特中国 15 周年新闻发布会• 负责邀请中德 VIP 参加...
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PR for IT and Technology

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PR for IT and Technology

  1. 1. PR for IT and Technology Case: SAP23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING Seite 1
  2. 2. CustomerSAP APJAssignmentsAnalyst and influencer relations and organization of CNTV interviews at the SAP SAPPHIRE NOW 2011:• Invitation of analysts, opinion leaders and tech bloggers• Registration of analysts and bloggers• 2 Analyst luncheons• Various small group and one-on-one interviews for analysts• CNTV interview organization• Participation of influencers in Sapphire events• On-site support for bloggers at the Social Media Hub STORYMAKER GMBH TÜBINGEN | PEKING
  3. 3. Walter China SAP SAPPHIRE NOW 2011, Beijing23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING STORYMAKER TÜBINGEN | BEIJING Seite 3
  4. 4. Results• A total number of 44 international and Chinese analysts/influencers and 26 Bloggers participated in SAP’s first China Sapphire Now.• About 35 analysts and social media influencers took part in the luncheons, many committed to articles.• Around 16 analysts and influencers had the chance to closely interact with SAP executives in small group briefings.• 10 CNTV interviews with SAP executives and opinion leaders were conducted. STORYMAKER GMBH TÜBINGEN | PEKING
  5. 5. CustomerSAP Labs ChinaAssignmentsMedia relations for the Business One Summit in China, March 2012:• Warm-up activities• Beijing summit• Shanghai summit STORYMAKER GMBH TÜBINGEN | PEKING
  6. 6. Walter China SAP Business One Summit 2012 Beijing and Shanghai23.04.12 STORYMAKER GMBH TÜBINGEN | PEKING Seite 6
  7. 7. Results• Strong coverage in Chinese media: More than 360 reports in IT as well as Business media• High participation: More than 70 journalists participate the event• Successful relationship management: Around 15 influencers and analysts participated in the event STORYMAKER GMBH TÜBINGEN | PEKING
  8. 8. 客户瓦尔特中国(上海),亚太地区总部任务 www.storymaker.cn• 负责组织 2011 中国国际刀具技术研讨会• 负责组织“十五年 助力中国造” 瓦尔特中国 15 周年新闻发布会• 负责邀请中德 VIP 参加 15 周年庆祝晚宴• 出版企业通讯• 负责组织 15 位中国记者团赴德国“探索瓦尔特”, 参观了 EMO2011 ,瓦尔特总部、工厂及其 合作伙伴,还参与了相关文化活动,对德国的创新文化进行了深入了解。 STORYMAKER GMBH TÜBINGEN | PEKING
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