Social Media for Harm
Reduction
30 minute turbo-charged version
What this presentation covers
 Strategies that support the development of social networks
 Strategies that support conte...
What this presentation does not
cover
 The practices and conventions related to specific social networks
 Integration of...
Definition of term – Social Media
Social vs Content
Social
 Talk to people
 Build networks with key influencers
 Piggyback on events
 Topic specific
 Non topic specific
Case Study 1
 #OD12
 Over a 48 hour period:
 456 people used the tag
 1481 tweets sent
 Over 4 million impressions
So...
Case Study 2
 7 Dating tips for Harm Reduction workers
 Released 14th February, 2012
 Recorded 214 shares on Facebook (...
“
”
As an online discussion grows longer,
the probability of a comparison
involving Nazis or Hitler approaches
Mike Godwin...
Content
 Images
 Articles
 Videos
 Posts
“
”
We are continually creating
content. What we often
don’t do is broadcast it.
My case for integrating social media into...
The toolbox
Image: Injecting Advice http://injectingadvice.com/
Some ideas
Less intensive
Flashbacks – tweet and share
old materials
Live tweet from conferences
and other events
Curating...
Resources
Live tweeting
• Tweet, Tweet Series
Image production
• Tips for development of visual images to promote harm red...
Contact
This resource has been developed by Matthew Gleeson (2013) for Stonetree Harm Reduction
under Creative Commons Att...
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Social Media for Harm Reduction - 30 minute turbocharged presentation

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These slides support a 30 minute presentation about the use of social media to promote and advocate for harm reduction

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Social Media for Harm Reduction - 30 minute turbocharged presentation

  1. 1. Social Media for Harm Reduction 30 minute turbo-charged version
  2. 2. What this presentation covers  Strategies that support the development of social networks  Strategies that support content development  Strategies that support social media operations
  3. 3. What this presentation does not cover  The practices and conventions related to specific social networks  Integration of social media strategy with overall organisational strategic plan  The use of social media metrics
  4. 4. Definition of term – Social Media
  5. 5. Social vs Content
  6. 6. Social  Talk to people  Build networks with key influencers  Piggyback on events  Topic specific  Non topic specific
  7. 7. Case Study 1  #OD12  Over a 48 hour period:  456 people used the tag  1481 tweets sent  Over 4 million impressions Source: Injecting Advice http://injectingadvice.com/
  8. 8. Case Study 2  7 Dating tips for Harm Reduction workers  Released 14th February, 2012  Recorded 214 shares on Facebook (this does not include ‘likes’)  Was viewed over 350 times in first 48 hours  990 overall page views
  9. 9. “ ” As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches Mike Godwin 1990 Godwin’s Law highlights the risk of unproductive discourse in social media environments. The trick is to know when and how to disengage.
  10. 10. Content  Images  Articles  Videos  Posts
  11. 11. “ ” We are continually creating content. What we often don’t do is broadcast it. My case for integrating social media into our activities. It does not need to be difficult or labour intensive.
  12. 12. The toolbox Image: Injecting Advice http://injectingadvice.com/
  13. 13. Some ideas Less intensive Flashbacks – tweet and share old materials Live tweet from conferences and other events Curating – Collect and post other organisations materials Document Greater intensity Document – photos, articles, videos Campaigns
  14. 14. Resources Live tweeting • Tweet, Tweet Series Image production • Tips for development of visual images to promote harm reduction Campaigns • #OD13
  15. 15. Contact This resource has been developed by Matthew Gleeson (2013) for Stonetree Harm Reduction under Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Licence Matt Gleeson Mobile: 0431 774 028 Email: stonetree.aus@gmail.com Website: http://stonetreeaus.wordpress.com/ https://www.facebook.com/StonetreeHarmReduction https://twitter.com/stonetree_aus http://www.linkedin.com/pub/matthew-gleeson/28/40a/33b

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