Mobile payment platforms have largely failed to alter consumer spending habits. Most platforms fall into categories like mobile banking, remote purchases, person-to-person payments, and point-of-sale payments. For mobile payments to succeed, all players in the value chain must work to create easy-to-use interfaces and show customers clear benefits. However, each group faces challenges in seeing revenue opportunities or reducing costs enough to justify changing existing behaviors. Technologies like near-field communication (NFC) and SMS could enable mobile payments, but issues around security, interoperability and high implementation costs remain barriers.
2. Mobile Payment is not a new concept and industry is littered with failed launches of mobile payment platforms. To be successful, companies will need to find solutions to alter consumer spending habits. Concept
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6. Change = f (User’s Crisis v user’s Total Perceived Pain of Adoption) Crisis Indifference Low http://www.coburnventures.com/About_CHANGE/The_Change_Framework.html Crisis TPAA Mobile Banking Remote Purchase Point of Sale Person to Person Person to Person Point of Sale Remote Purchase Mobile Banking High Reality Check: The Change Framework
![Mobile Payment Value Chain and Business Models ,[object Object],[object Object],[object Object],[object Object],Disclaimer: Any views and/or opinions expressed in this publication by individual authors or contributors are their personal views and/or opinions and do not reflect the views and/or opinions of their employer.](https://image.slidesharecdn.com/mobile-payment-analysis-12127/85/mobile-payment-analysis-1-320.jpg)
